7 Things to Put Your Small Business on the Nice List
December 11, 2023
As of this writing, there are about three weeks left in the largest retail spending season of the year. If you own a small business and you want to ensure you bring in the most revenue possible in the next several weeks, there are a few things you must have in place. Just as Santa is making his list and checking it twice, you should do the same if you want to be on the “Nice List.”
Getting on the “Nice” Business List
When we talk about things you need to make sure you do in your business, it really isn’t about naughty or nice in a moral sense. But some things just make it easier to buy from or work with you. Ensuring you meet the following qualifications will help you bring in more revenue before the end of the year.
- Stay open. People buy online because it works for their schedule. If you run a brick-and-mortar business and have limited or unpredictable hours, it’s hard to know when you’ll be open. If for only the holiday season, do your best to keep later hours and remain open more days of the week.
- By merry. If you’re trying to get people in the door of your business, make them feel welcome when they enter. You want to encourage browsing and repeat visits. Unfriendly manners or blank looks—or worse, staring at your phone—won’t bring them back.
- Make suggestions. Do a quick read on their purchases and preferences then offer suggestions on other things they might like. You could also strike up a conversation and ask them if they’ve completed their holiday shopping. If not, give them a few ideas for the people they still need to buy for.
- Offer unexpected discounts. If you’ve ever found money in a purse or a pocket, you know how good that can feel. When a business offers you a discount for no reason, it’s like winning the lottery. Pick a random person and give them a discount or watch for acts of kindness in your place of business and give the kind person something special like a bell ornament. It’s something people talk about.
- Help people get to know you. Using social media is important to bringing people in the door. It’s a great way to help people get to know and like you. Some businesses are also using it to sell and hire. Remember the infamous line from Hannibal Lecter in Silence of the Lambs, “People covet what they see every day.” When people get used to seeing you interacting on social media, they’ll begin to want what you’re offering.
- Send a thank you note. If they order online, include a special something in their package or wrap it in a beautiful bow. If they buy in person, throw a thank you postcard or sticker in with their merch (or leftovers). These little acts make a big impression.
- Consider what your audience needs most and give it to them. The most effective type of marketing that you can do is show how you solve a problem. For most retail businesses this time of year, that means providing the perfect gift. But you don’t have to be a retail business to cash in on some holiday spending. If you are a house cleaning business, point out that you have cleaning appointments still open before the holidays. Tell them how you can make their home perfect for guests with only a phone call. Frame your business in terms of how you can help make a stressful holiday easier, no matter what it is that you do because everyone could use more of that.
If you want your business to be on the “Nice List” this year, you need to do more than provide cookies. You want to find ways to connect with your audience. When you do, they’ll not only spend some of their holiday budget with you but also become loyal customers year-round.
This article published by the Leavenworth-Lansing Area Chamber of Commerce with permission from Frank Kenney Chamber Pros Community.
The year's midpoint is your wake-up call—refocus now to finish strong. Scrutinize your numbers to find what’s working (and what’s not). Reboot your marketing before seasonal shifts hit. Remove workflow roadblocks to boost team output. Reconnect with your business’s core purpose. 597 Words ~ 3 minute read The midpoint of the year often hits like a reality check: goals half-met, momentum lagging, and a to-do list that keeps growing. But this moment is also a strategic gift: a reset button that can set you up for a stronger, smarter second half. Here are five high-impact moves to help you reset with intention and finish the year with confidence: 1. Run the Numbers, Then Rewrite the Playbook Take a hard look at your financials. Are you ahead, behind, or coasting? Scrutinize revenue trends, margins, and expenses. Identify what’s draining resources and double down on what’s driving growth. Use the insights to reshape your financial strategy for the next six months, because winging it isn’t a plan. 2. Reboot Your Marketing Before the Fall Rush If your marketing has lost steam, this is your window to revive it. Launch a seasonal promotion, refine your messaging, or test new channels to re-engage your audience. And don’t wait to prep for fall. Holiday planning starts now. Review your content calendar, track past performance, and align campaigns with your business goals. 3. Clear the Roadblocks Slowing Your Team Small inefficiencies become big headaches by year’s end. What processes are wasting time? Where’s the communication breaking down? Invite your team to flag friction points and co-create solutions. Even modest upgrades, such as automating reports, streamlining meetings and clarifying roles, can drive major gains. Harvard Business Review explores how better collaboration fuels better outcomes. 4. Recalibrate Your Goals and Reset Priorities It’s okay if the goals you set in January don’t fit anymore. Priorities evolve. What matters is focus. Reassess your KPIs and trim anything that’s distracting from your top objectives. Reset your team’s focus around fewer, clearer targets so execution becomes simpler and more powerful. 5. Reconnect with Your Why Amid the grind, your original mission can get blurry. Take a step back to reflect: Why did you start this business? Who do you serve, and how do you want to show up for them? Realigning with your purpose energizes your leadership and clarifies your brand. Fast Company outlines how reconnecting to your “why” boosts both engagement and performance. Bottom Line: A mid-year reset isn’t just a productivity hack, it’s a strategic imperative. It gives you space to pause, zoom out, and ask the critical questions that get lost in day-to-day urgency. By evaluating your numbers, refreshing your marketing, streamlining operations, focusing your goals, and reigniting your purpose, you give your business the fuel it needs to finish the year not just intact, but thriving. This isn’t about doing more; it’s about doing what matters most with greater clarity, consistency, and conviction. --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.
Who isn’t feeling the pain of being stretched too thin these days? If you’ve dabbled with AI, you may have cut the time it takes you to do administrative tasks by as much as 26 minutes a day (at least according to a recent survey in the UK). However, it’s possible to do a lot more than that when you move past administrative tasks and see where else you can do more with less. One of these areas is content. Most businesses are sitting on goldmines of content and don’t even know it. This article will show you five genius ways to get more out of what you already have by repurposing and restructuring the media. 1. Turn Longform Content into Shortform Gold Feed your existing blog posts, eBooks, or newsletters into an AI tool to extract highlights, tips, or quotes for social media posts. Creative twist: Use AI to rewrite the same message in multiple tones—professional, humorous, casual—or tailor it for different platforms like Instagram, LinkedIn, or Facebook. 2. Transform Video or Podcast Transcripts into Written Content AI transcription tools can convert spoken content into text. Use a language model to turn that transcript into blog posts, newsletters, or Q&A articles. Creative twist: Convert a video transcript into a “Top 5 Takeaways” post, a tutorial, or a visually rich infographic with AI-generated headlines. 3. Create Content for Different Audiences from One Source Take a general piece of content (like a blog post) and ask AI to adapt it for different member personas such as new members, loyal/engaged members, or industry partners. Creative twist: Turn one blog post into: · A beginner’s guide on the topic · A technical breakdown · A “pitch” version for partners or press releases 4. Build an Email Series from a Single Piece Take a detailed guide or blog post and ask AI to break it into a 3–5-part email series, complete with subject lines, CTAs, and value-focused messaging. Email series can be very effective in helping your content get noticed. People may not take the time to read a 700-word blog post, but if you email the summary points across several days, they’ll get the gist of the message and will most likely remember it better than reading it all at once. Creative twist: Include AI-generated teaser lines or questions at the end of each email to boost open and click rates. 5. Reimagine Content as Interactive Tools or Experiences Use AI to turn tips, FAQs, or how-to guides into interactive quizzes, calculators, or chatbot scripts that educate and engage users. Example: Turn a skincare routine blog into a “What’s Your Skin Type?” quiz, or a business checklist into a “Startup Readiness Scorecard.” The titles you choose for the materials can make the content a lot more appealing. You can even use reimagined, designed pieces as lead magnets. People often won’t recognize it in another format. Speaking of, upload any written content onto NotebookLM and create a podcast on the topic. You can even tell it which parts of the text you want it to pay attention to or avoid. There are so many things you can do with existing content and marketing collateral you already have. If you can’t think of any creative ideas on how to repurpose those critical pieces, ask AI. Tell it your audience and your goal behind repurposing the content. Then ask it to suggest some ideas to you. You’ll be surprised what it comes up with. ------------- Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith
Pause to Stabilize: Cut costs and renegotiate to create breathing room. Pivot, Don’t Panic: Explore new markets or customer segments while staying agile. Learn Fast or Fall Behind: Turn setbacks into insights through rapid experimentation. Guard the Downside: Hedge risks and protect what matters most. 600 words ~ 3 min. read Even seasoned leaders know the sting of a strategy that’s no longer working. But the real measure of leadership isn’t avoiding failure—it’s how decisively and creatively you pivot when the path ahead shifts. When strategic plans falter—whether due to market turbulence, internal missteps, or external shocks—leaders must act not with panic, but with precision. Drawing from Harvard Business Review’s “How to Rescue a Failing Strategy,” here are four pivotal moves to help regain strategic traction. 1. Pause to Stabilize If your strategy is wobbling, the first priority is to buy time without triggering chaos. Consider: Reducing burn rate by cutting non-essential expenses Freezing expansion plans that strain resources Renegotiating contracts or vendor terms to ease cash flow Retailers, for instance, might pause new store openings to refocus on e-commerce logistics. Nonprofits may temporarily halt new program rollouts to concentrate on core impact areas. This strategic pause buys clarity—and the space to think critically. 2. Pivot, Don’t Panic Locking into one approach can be dangerous when conditions change. Instead, design options: Enter adjacent customer segments Test low-risk partnerships or distribution channels Pilot tweaks to product offerings or delivery models For manufacturers, this might mean adapting existing equipment to serve a neighboring industry. Professional services firms could pivot to virtual delivery or a subscription-based model. Related reading: McKinsey on adaptive strategies 3. Learn Fast or Fall Behind Use turbulence as a catalyst to turn your organization into a fast learner. That means: Running controlled experiments on pricing, offers, or ops Creating real-time feedback loops from customers and staff Making strategic reviews more iterative, less static Construction firms might beta-test prefab components for speed and cost. Tech startups could A/B test UX changes weekly. Also worth reading: Bain on learning organizations 4. Guard the Downside Pivots come with risk. Your job? Minimize exposure while staying bold. Cap investments in unproven ideas Increase controls around key financial or operational processes Develop contingency plans for likely risk scenarios Think of this as smart aggression—pushing forward without leaving your core vulnerable. Bottom Line Every organization will face moments when strategy falters. The difference lies in the response. Leaders who act with focus—stabilizing, experimenting, and protecting—don’t just recover; they reposition for smarter, stronger growth. --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.
