News

Resilience isn’t flashy — it’s courageous. Your quiet strength is changing the world. Showing up every day is an act of leadership. You are seen, you are valued, you are believed in. 519 words ~ 2.5 min. read Dear Business Owner, You might not hear it often enough — but you deserve to. You are extraordinary. The world often celebrates success with loud headlines and big announcements. But real strength? It's quieter. It’s found in the way you show up every day, even when it’s hard. It's in the moments no one sees — the long nights, the impossible decisions, the silent worries, the small victories you celebrate alone. Resilience doesn’t shout. It whispers: keep going. It’s easy to underestimate what you carry. You are the strategist, the caretaker, the visionary, the problem-solver — sometimes all in a single hour. You bear the risks and carry the hopes of not just your family, but your employees, your community, and sometimes even your customers. And still, you show up. You lead without guarantees. You invest your time, your heart, and your future into something that only you can see clearly. And that kind of courage is rare. Maybe today was a good day. Maybe it was a hard one. Either way, you chose to believe in the possibility of tomorrow. You made the calls. You signed the checks. You solved the problems no one else even noticed. Please know this: your efforts matter. You matter. You are not invisible. Your leadership ripples outward in ways you'll never fully see. You build stronger communities, inspire those around you, and set a new standard for what perseverance looks like. We believe in you. We admire you. We are better because of you. Keep standing. Keep dreaming. Keep leading. The world is richer, kinder, and more hopeful because you refuse to give up. With Admiration, The Leavenworth-Lansing Area Chamber --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.

You know the old adage, “It takes money to make money”? While that may be true, marketing and advertising don’t have to cost a fortune. In fact, some of the most effective ways to get your business noticed are either free or surprisingly affordable (especially with the technology available). Whether you’re just getting started or trying to grow on a tight budget, here are 15 creative and cost-effective ideas to boost your visibility and draw in customers. 15 (plus one bonus) Cost-effective Ways to Get Your Business Noticed 1. Partner with Your Chamber of Commerce Your local Chamber is a marketing gem hiding in plain sight. Many chambers offer affordable sponsorships, advertising in their newsletters, banner placement on their website, and opportunities to speak at or host events. Chamber membership also often includes social media shoutouts, ribbon cuttings, and business directory listings—all built-in exposure for your brand. Chambers have excellent reputations in their communities as well as good relationships. Many tourists and new residents rely on referrals from the chamber when they come to town. Plus, the rates chamber’s charge for this type of high-quality exposure is very reasonable. Chamber Members! Be sure to check out - Our Facebook Group, Chamber Connect . - You can also view your advertising ROI from your online listing from August 2024 onward. - Have an upcoming event? Submit it to our newsletter/online calendar ( Office@LLChamber.com ) - Interested in hosting a Chamber Coffee for 2026? Contact us to see what dates are available: Office@LLChamber.com - Support our Government Affairs Committee or Operations International. Contact us for more information! - Interested in event sponsorships? Let us know! We can put you on a priority list for first information- Please note that our sponsorships are all ‘First Come, First Served’ basis. 2. Get Active on Social Media You don’t need to be on every platform—just the ones where your customers spend their time. Create short videos, behind-the-scenes posts, tutorials, or even humorous content to show off your brand’s personality. Authenticity performs better than high-budget polish. Be consistent with your posting too. The more people see you, the more they notice and recognize you. Soon you will be on their mind. Check out these past blogs for social media help and ideas: - 5 Content Marketing Strategies for Small Business Owners - Feeling Stuck? Try these Content Ideas for Small Businesses - How to Be More Engaging - How to Get More Love for Your Business on Social Media 3. Run a Giveaway or Contest People love free stuff. Give away a product or service in exchange for likes, shares, or email signups. It’s an inexpensive way to create buzz and grow your audience fast. Or run a contest when you host a pop-up or sponsor a table at an outdoor event (if it fits for your business). You’ll get to talk to a variety of people. A fun contest that also gets you more visibility is encouraging people to check-in when they’re at your business. Then provide a quarterly prize to the person with the most check-ins. House of Gaumond , a pop-up bakery, used this to great effect to get their following! 4. Create Google Business Profile Posts Google Business Profiles (formerly Google My Business) are free and powerful. Use posts to highlight new products, offers, events, or blog content. Bonus: It helps with your SEO. Get Started 5. Use Customer Testimonials and Reviews Happy customers are your best marketers. Share their testimonials on social media, your website, and even printed materials. Ask loyal customers to leave reviews on Google, Yelp, or Facebook. Many people will write them when asked and when you make it easy for them to do so. Use links to get them where they need to be. Chamber Members : Your built-out business listing allows people to rate you, submit a review, or ‘Like’ particular services. 6. Get Involved in Community Events Sponsor a little league team, host a booth at a local fair, or donate a prize to a nonprofit raffle. Community involvement builds trust and visibility with your target audience. Have you seen the traffic from the Leavenworth Interfaith Community of Hope’s 2025 Night of Hope Gala? Or Ten and Two Coffee- Lansing , is known for being a great place for community events! 7. Start a Referral Program Reward your current customers for referring new ones. A simple discount, freebie, or exclusive perk can motivate people to spread the word about your business. HOTWORX- Lansing is a great example of this! 8. Offer Free Workshops or Classes If you’re an expert at something, share your knowledge. Hosting a free online or in-person workshop can position you as an authority while attracting new leads. Share hashtags at your event to remind people to share on social. Have an expertise? Would you like to share it at a Chamber Event? Let us know ! Also, we’ve utilized this ourselves with Propert y and Sales Tax Forums, as well as a Cybersecurity Forum . SorWil Technology Solutions also utilizes this for their videos/podcasts. 9. Pitch Local Media Send story ideas or press releases to your local newspaper, TV station, or community blog. Journalists are always looking for local angles—your business could be the next feature. Support our local paper, the Leavenworth Times! 10. Use Window or Sidewalk Signs Creatively A clever chalkboard sign or window display can stop foot traffic in its tracks. Make people smile, laugh, or think—and they’ll remember your business. Other examples are Leavenworth Main Street’s Passageways project , or the Leavenworth County Historical Society’s Spirit of the Buffalo project ! 11. Create a Loyalty or Punch Card Program Encourage repeat business by rewarding customers who come back. Whether digital or old-school punch cards, loyalty programs keep your brand top-of-mind. It can also sway people to choose you more often. For instance, if they know they’ll get points from buying with you, they may go out of their way to do so knowing that they will benefit from it. And we’ll help you share the news about your new program! 12. Offer a Limited-Time Promotion Scarcity sells. Use urgency—“for 3 days only,” “first 10 people,” or “today only”—to create buzz and spike short-term interest. Sis’s Sweets does a great job updating daily and letting people know what’s available and for how long. 13. Join (or Start) a Local Business Collaboration Team up with complementary businesses for cross-promotions. For example, a coffee shop and a bookstore might do a “Read & Recharge” special. You both win. The Red Hibiscus Juice Co ., is one example of a business that coordinates & collaborates with others in the Health & Wellness to promote awareness! 14. Start an Email Newsletter Email is still one of the highest-ROI marketing tools. A simple monthly email with updates, deals, or helpful tips can keep customers engaged and coming back. Be sure to check out Constant Contact – it’s what the Chamber uses! Also, be sure to check out these articles for tips on newsletters: - Build a Fanatical Following with Email - 10 Unique Ways to Get More Email Subscribers - The 5 Most Common Mistakes Email Marketers Make 15. Use Your Vehicle as a Moving Billboard A magnetic car sign or vinyl decal can turn your commute into an advertising campaign. It's a one-time investment that works 24/7. The Chamber got ours from Advantage Printing . Support Local! Bonus: Watch your favorite brands. What makes you stop what you’re doing or stops you from scrolling. Even if they’re in a completely different industry, ask yourself how you might use what they do to improve your marketing. You don’t need a big budget to make a big impact. With some creativity and a willingness to show up where your audience is, you can get your business noticed without breaking the bank. And this isn’t a “choose one and you’re done” idea. These ideas are designed to get you thinking about what your audience will respond to. Then give it to them consistently so they get used to seeing you around. And remember—your Chamber of Commerce is here to help. Reach out and ask about marketing opportunities available to members. You might be surprised by how many resources are already at your fingertips. ---------- While we can’t list them all, here are a few more Chamber Members with a fantastic social media presence – Give them a follow! Alliance Nationwide Title Agency – Check out their past events. They have both fun and informational events that helps get people in the door of their offices, and they also celebrate with the community. Artistic Works by Lu - a mix of short-form videos, a weekly live stream, and regular posts about what’s new in store. They have a loyal following ready to see what’s New with Lu. Communication Concepts, Inc . – Their content is more professional, informational, and helpful! But it all leads back to what they do, creating a good sense of brand. The Small Hinge – Really lets her personality shine! Always showing off finished products and upcoming workshops. It’s easy to feel excited when her posts cross your feed. PS: Have a great social media strategy that we missed? Let us know in the comments! --------------------- Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

Smart business owners know: legacy starts long before exit. Growth rooted in values builds staying power. Your wisdom is an asset—document it and pass it on. Deep community ties are part of your long-term equity. Succession is strategy, not retirement. 616 words ~ 3 min. read Legacy and Longevity: A Playbook for Owner-Operators Who Think Long-Term You didn’t build this business just to make money. You built it to make a mark—to create something that outlasts your time at the helm. That’s legacy. And the smart owner-operators know: legacy starts long before you hand over the keys. Whether you’re five months or fifteen years from stepping back, building a legacy business means making intentional decisions now that will pay dividends later. Lead With Values Values aren’t soft—they’re strategic. Businesses grounded in clear principles like craftsmanship, fairness, and community trust outperform their peers according to HBR . Ask yourself: Are your hiring decisions, customer experiences, and product standards aligned with what you believe in most? If not, that disconnect is eroding trust—and legacy. Values-led growth is sustainable growth. Codify Your Wisdom Your experience is one of your greatest assets—but too often, it lives only in your head. That’s risky. Start documenting the systems, instincts, and insights that drive your day-to-day: Record process videos for training. Create standard operating procedures. Mentor rising leaders intentionally. Your know-how is your company’s operating system. Treat it like intellectual property—and invest in transferring it. Root Yourself Locally Legacy is measured by what your business means to your community. Owner-operators are often local anchors—supporting schools, mentoring entrepreneurs, and sponsoring events. These efforts build goodwill, strengthen brand loyalty, and deepen your impact. Investing in your local ecosystem isn’t charity—it’s long-term brand equity. Plan Beyond Yourself Succession isn’t about stepping away—it’s about strengthening your business for the future. Here’s a simple way to begin: Legacy Planning Starter Pack - Identify: Who could lead in your absence? - Document: Start with one key system per week. - Align: Meet with a financial or legal advisor about timelines. - Even if you’re years away from a transition, having a plan brings clarity and confidence—to you and your team. The Takeaway Trends change. Markets shift. But a business built on values, people, and purpose? That sticks. Legacy isn’t what you leave behind. It’s what you build—day by day. This playbook isn’t about retiring—it’s about leading with intention, every step of the way. --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.

With over 1 billion users worldwide and a rapidly growing e-commerce ecosystem, TikTok has become a powerful platform for small businesses and solopreneurs to reach new audiences and boost sales. Whether you’re a boutique owner, a skincare brand, or a service provider, or someone with an under 40 audience, TikTok offers a unique way to connect through short-form, engaging video content. But getting started—especially if you're new to the platform—can be intimidating. It can feel like walking into the cafeteria on the first day of high school when you don’t know anyone. You feel like you’re one lame comment away from ruining your career. But don’t worry. There’s a lot of potential out there. And who knows? You might even have some fun. This guide breaks down the basics of selling on TikTok, best practices for beginners, what to avoid, and concerns about the platform’s uncertain future in the U.S. Getting Started: Everything You Need to Sell on TikTok New to TT? Or still working on building an audience. We have you covered. Follow the steps below to get your ecommerce working. 1. Create a Business Account Switch to a TikTok Business Account in your settings. This unlocks analytics, a product showcase tab, and access to TikTok's Ads Manager. It will also impact what music you can use in your videos (say good-bye to most trending audio) but it’s a tradeoff that you’ll benefit from. Other benefits include: a clickable website link in your bio immediately as a business account as opposed to an individual account that requires 1,000 followers before you can do that; business accounts have an option to add a business category and contact email; and business accounts have a customizable auto-reply message for DMs (in some regions). 2. Set Up TikTok Shop (if eligible) TikTok Shop allows you to sell directly on the platform. To use it, you must meet eligibility requirements (which vary by region), including proof of identity and a business license in some cases. 3. Connect a Product Catalog If you’re using Shopify, WooCommerce, or BigCommerce, you can integrate your product catalog with TikTok for easy promotion and tagging. Best Practices for TikTok Selling for Beginners TikTok may not work for every industry, but if you’re in health/beauty or clothing and accessories, you should probably give it a whirl. In 2024, U.S. sales in TikTok Shop for health and beauty totaled $1.34 billion, and apparel and accessories sales reached $1.01 billion. Ad that’s not including stats from individual influencers! While there is no formula to become a viral sensation on this platform, and results will vary by audience and niche, there are several best practices you’ll want to stick with: Prioritize Authenticity Over Perfection TikTok thrives on real, relatable content. You don’t need a production studio—just good lighting, a phone, and your personality. People want to see the face behind the brand. Some of the most popular sales videos are just people talking about products they like and why. Use Trends—but Make Them Yours Jumping on trends (songs—this ability could be impacted by switching to a business account, memes, challenges) can help your videos go viral—but add your own spin. Tie the trend back to your product or service in a way that feels natural. And to use some eighties vernacular—you don’t want to look like a poser, jumping on the bandwagon. If you are going to jump on the bandwagon, make it memorable. Play around with the ideas of “this trend AND…” Post Consistently and Experiment Aim for 3–5 posts per week, more if you can. Try product demos, behind-the-scenes clips, customer testimonials, or how-tos. Try a few posts that show your personality even if they don’t directly mention your product or service. People are, after all, on the channel for entertainment. Pay attention to what performs best and adjust accordingly. Keep in mind many people have become “TikTok famous” out of sheer consistency. Showing up in someone’s feed every day is going to help them recognize you and know you, making it easier to eventually buy from you. Add a Clear Call-to-Action (CTA) Whether it's “Click the link in bio,” “Check out our TikTok Shop,” or “Follow us for more,” always guide the viewer to the next step. Much of the time they’ll do it if they enjoyed what they watched. Leverage TikTok Creator Tools Use tools like the TikTok Creative Center, Video Editor, and CapCut (free and paid versions) to polish your content. TikTok also offers tutorials and inspiration in the Business Learning Center. Engage With Comments and Other Creators Reply to comments with videos, duet with other creators, or jump into conversations in your niche. The more you engage, the more the algorithm will favor your content. Use Captions, Hashtags, and Keywords Captions and hashtags help TikTok understand and categorize your content. Use niche-specific hashtags (#SmallBusinessCheck, #TikTokMadeMeBuyIt) and keywords in your captions. Things to Avoid There are some things that don’t cut the mustard on TikTok. Stay clear of: · Overly Salesy Content . People scroll TikTok for entertainment. Hard-selling turns people off. Think storytelling first, selling second. · Ignoring Analytics . Use TikTok’s analytics to understand what content works best—and when your audience is most active. · Low-Quality Video . Blurry, dark, or hard-to-hear videos won’t keep viewers around. Basic lighting and audio matter. · Neglecting Your Profile . Make sure your bio clearly states what you offer. Include a link to your website or TikTok Shop. · Inconsistent Branding . Even if your videos are informal, aim for a consistent tone, aesthetic, or message. Is TikTok at Risk of Being Banned in the US? Yes, there is some concern over TikTok’s future in the U.S. due to national security debates and bipartisan legislation. While the app is still fully functional, businesses should diversify their digital presence, which is good advice for any platform that you don’t own. You should: · Repurpose your TikToks on Instagram Reels and/or YouTube Shorts. · Grow your email list to maintain a direct line to customers. Social media platforms can become unpopular (or get banned). You want to be able to reach your audience. · Drive traffic to your website or online store whenever possible. In short, use TikTok as a growth tool—but don’t rely on it as your sole sales engine. TikTok Is a Tool, Not a Magic Wand If you're new to TikTok, be patient. Building an audience takes time, but the payoff can be enormous—especially for small businesses with niche appeal and a story to tell. Start small. Be consistent. Show up as yourself. And don’t forget to have fun. That’s what TikTok is all about. ------ Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

Growth isn't about getting more leads—it's about making more of the customers you have. Alex Hormozi's Four R's—Retain, Review, Refer, Resell—focus on post-purchase impact. Traditional marketing builds attention. Hormozi's model builds revenue. Combine both strategies for stronger loyalty, social proof and long-term profitability. Focus on what happens after the sale—it’s where the real growth begins. 623 words ~ 3 min. read You’re working harder than ever to win new customers—but revenue still feels flat. The problem isn’t reach. It’s what happens after the sale. That’s the insight behind entrepreneur and author Alex Hormozi’s approach to business growth. While traditional marketing focuses on building awareness and brand image through the classic Four R’s— Reach, Reputation, Renew and Refer —Hormozi shifts the focus to what drives real revenue: Retain, Review, Refer, Resell. Don’t Just Fill the Funnel—Squeeze It Traditional marketing strategies are built to attract leads. They’re critical, especially for new or growing businesses. But without a strong back end, you’re pouring new leads into a leaky funnel. Hormozi’s model aims to fix the leak and turn one-time buyers into long-term profit centers. Here’s how each step works: Retain: Loyalty Is the Real Growth Hack Customer retention is one of the most reliable ways to increase profitability. A Harvard Business Review study found that improving retention by just 5% can boost profits by up to 95%. Businesses often overinvest in attracting new customers while underinvesting in the ones they already have. Retention means strengthening relationships and solving problems before they cause churn. Review: Let Your Customers Sell for You Social proof sells. According to BrightLocal, 98% of consumers read online reviews for local businesses. Reviews build trust, shorten sales cycles and improve conversion rates. Hormozi’s advice? Make it easy for customers to leave reviews, and make sure those reviews are visible. Refer: Turn Fans Into a Growth Engine Referral programs aren’t new—but most aren’t executed well. A structured, incentivized referral system brings in leads who already trust your brand. Referred customers typically convert faster and stay longer, making them more profitable over time. Resell: Serve More, Sell More It’s easier to sell to an existing customer than to a new one. Yet many businesses stop after the first transaction. Hormozi emphasizes the importance of upselling, cross-selling and solving additional customer needs. Your warmest leads are already in your pipeline—keep serving them. A Real-World Example Consider a local fitness studio. Instead of spending thousands each month on paid ads, they focused on automating reviews and rewarding referrals. Six months later, their revenue had doubled without increasing lead volume. The secret? Maximizing the value of their existing customer base. Combine the Old and the New This isn’t about ditching traditional marketing—it’s about completing the strategy. Use Reach and Reputation to build awareness, then activate Hormozi’s Retain-Review-Refer-Resell loop to drive repeat value. Here’s a quick comparison: Marketing R's: Reach → Reputation → Renew → Refer Growth R's: Retain → Review → Refer → Resell Together, these models form a full-circle approach: Attract, deliver, retain, and expand. Try This: One R at a Time This week, choose one of the Four R’s and put it into practice. Start with Retain: What would make your best customers stay three months longer? Growth doesn’t just come from new eyes—it comes from deeper relationships. It’s time to stop chasing leads and start growing value.  --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.

Let’s be real. Elevator pitches can feel like a late-night infomercial–a robotic recitation of what your business does with an added exclamation point at the end. But for business owners and sales professionals, every interaction is an opportunity. A truly effective elevator pitch transcends mere information delivery. It's about forging genuine connections that can blossom into leads, partnerships, and lasting relationships. It's about making those precious few seconds count, not just for what you say, but for how you make the other person feel. What most people get wrong in their elevator pitch is that they make it sound like a commercial and all about them, when it should be about your audience. Forget the rigid templates and the pressure to cram every detail into a thirty-second spiel. This isn’t about broadcasting; it’s about initiating a conversation. The key lies in shifting your focus from simply explaining your business to creating a spark of interest and establishing a human connection. If you take nothing else from this article know that: the pitch must ignite interest The Psychology of Connection in Brief Interactions Humans are wired for connection. Even in brief encounters, we subconsciously seek common ground, shared values, and genuine interest. Your elevator pitch should tap into this innate desire. Instead of launching into a list of features and benefits, start with a relatable problem you solve or a shared passion that drives your business. Think about your ideal client or contact. What are their pain points? What are their aspirations? Craft an opening that acknowledges their world and subtly positions your business as a potential solution or a valuable resource. This approach immediately makes the interaction less transactional and more empathetic. Storytelling Elements That Resonate While quick is crucial, weaving in a concise narrative “elevates” your pitch. Instead of saying, “We offer marketing solutions,” try something like, “I help small business owners who are overwhelmed by social media finally find a consistent way to connect with their customers and grow their brand. I saw my own sister struggle with this, and that’s why I started [Business Name].” This personal touch and the hint of a story make your pitch more memorable and relatable. Focus on the why behind your business. What motivates you? What impact do you hope to make? Sharing a sliver of your passion can create an emotional resonance that facts and figures alone can't achieve. Tailoring Pitches to Different Personality Types Not everyone responds to the same approach. Observe the person you're speaking with. Are they direct and results-oriented? Focus on the tangible benefits and your track record. Are they more relationship-focused? Emphasize collaboration and shared values. Having a few variations of your pitch allows you to adapt to different personalities and contexts. Practice delivering each version so it feels natural and authentic, rather than forced. The Importance of Active Listening Post Delivery Your elevator pitch isn't a monologue; it's the opening line of a potential dialogue. Pay close attention to the other person's reaction. Are they asking questions? Are they nodding in understanding? Are they looking over your shoulder to be bailed out of the conversation the moment they see someone they know? Use their cues to guide the conversation. Be prepared to elaborate on specific points that pique their interest. This shows you're genuinely engaged and interested in their needs, not just delivering a pre-rehearsed script. A thoughtful question in return can further deepen the connection and open doors for future interaction. Ultimately, a successful elevator pitch is less about perfection and more about authenticity. It's about conveying your passion, highlighting your value, and making a genuine connection in a short amount of time. By focusing on building rapport and leaving a lasting impression, you transform a brief encounter into a potential steppingstone for long-term growth and meaningful relationships. So, ditch the robotic recitation and embrace the art of the connection – and your pitch will get you all the way to the top floor. ------------ Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

Google's AI-generated search summaries shift SEO from rankings to relevance. Local businesses must prioritize clarity, context, and authority in their content. Structured data, featured snippets, and site experience now influence AI visibility. Building topical depth helps businesses become the trusted source AI turns to. Winning SEO in 2025 means answering questions—not just attracting clicks. 581 words ~ 3 min read The SEO landscape is changing—and fast. But contrary to what you may have heard, SEO isn’t dead. It’s getting smarter, thanks to AI. Google’s Search Generative Experience (SGE) is a prime example. Instead of simply listing websites, Google now displays AI-generated summaries in response to user queries. These summaries pull from what the algorithm sees as the most trustworthy and relevant content—and that means your business needs to think differently about how it shows up online. This evolution is especially important for local businesses . A potential customer may never scroll down to your link if Google’s AI answers their question up top. But if your content is included in that summary? You’re not just visible—you’re the answer. What’s Changing?  Traditional SEO focused on keywords, backlinks, and meta tags. Today, search engines use AI to understand intent , not just terms. That means creating human-first content that clearly answers questions, reflects authority, and builds trust. Instead of writing for algorithms, businesses now need to write for clarity. AI doesn’t reward keyword stuffing—it elevates content that solves problems. Think of it this way: SEO used to be about getting found. Now, it’s about being useful. Case in Point A local HVAC company in Texas revamped its FAQ and service pages to clearly address customer pain points like “Why is my AC leaking?” and “How fast can you repair an AC unit in summer?” They added schema markup and structured headers. Within weeks, their content began appearing in AI-generated summaries. Bookings rose 22%—and their brand authority grew along with it. Your AI-Ready SEO Checklist Here are four moves your business can make today: Optimize for Featured Snippets Structure your content to answer common customer questions clearly and concisely. Use headers, lists, and direct answers. Build Topical Authority Group your content into clusters—blogs, FAQs, videos—that cover a topic deeply. This signals to AI that your site is a credible source. Enhance User Experience Fast load times, mobile optimization, and easy navigation aren’t just good UX—they’re now ranking signals. Use Structured Data (Schema Markup) Help search engines understand your content. Schema tags tell AI what your page is about—and how it fits user intent. Why This Matters for Your Business AI is changing the way customers find and choose businesses. If your content isn’t being surfaced in AI summaries, you risk losing visibility—even if your site ranks on page one. But this isn’t a threat. It’s an opportunity. Businesses that provide clear, trustworthy answers to common questions will not only stay visible—they’ll become the go-to experts in their space. And for Chamber members , this shift is a competitive edge. Most small businesses aren’t yet adapting to AI-driven search. By moving early, you stand out. What to Do Now ✅ Review your website’s top-performing pages. ✅ Ask: Do they clearly answer your customers’ most common questions? ✅ If not, update them with clarity, structure, and supporting content. ✅ Add schema markup where possible. ✅ Improve mobile speed and user experience SEO isn’t just about being found. It’s about being trusted. In the AI era, businesses that earn that trust—through clear, quality content—will lead the way. --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.

Some people think chambers of commerce work magic—and in many ways, they do. But to see real results and get the most from your membership, you need to be involved. Joining is a smart move, but the true value comes when you actively engage. If you’ve been wondering whether you’re making the most of your membership—or if you’re just starting out and you’re not sure how to get the most out of it—here are ten practical ways to tap into the value your chamber offers. 1. Show Up and Be Seen The simplest way to maximize your membership is to attend events. Networking mixers, ribbon cuttings, educational workshops, and signature luncheons put you face-to-face with other members, community leaders, and potential customers. Visibility builds trust, and trust builds business. - Looking for a Chamber event? Visit our calendar and filter by “Chamber Event”! See you there! 2. Introduce Yourself Online Most chambers offer a member directory, website listing , or social media shoutout for members. Take advantage of it! Ensure your business profile is up to date, includes a compelling description, and links to your website and social media.  - Unsure of your company login? Contact us: Office@LLChamber.com If your chamber tags members online, engage with their posts to boost visibility. Not sure what they’ll do for you on social—ask. Some chambers have tiers that give more social media and marketing exposure, while others are happy to give you a shoutout. - Want another place to share your company news? Visit our Facebook group ! Open for all to join, but only open for Chamber Members to post their news. Speaking of… 3. Use Member-Only Marketing Perks Chambers often provide exclusive opportunities to advertise in newsletters (or on their website), sponsor events, or be featured in business spotlights. These are often far more affordable than traditional advertising and directly reach a targeted local audience. Ask about low-cost or free ways to get featured. - We have two emails – a job search (Working Wednesdays) and an announcement email (Community News). To submit your open hiring positions or upcoming event/company announcement, please send the information to: Office@LLChamber.com - We also have a community job board we’ll add your open positions on! - Our online calendar is open to submissions! We feature our member events and (attempt!) to feature all events in Leavenworth County. You can submit your event here ! 4. Host or Sponsor Events Sponsorships aren’t just about logos on banners—they’re about association and visibility. Whether you sponsor a lunch and learn, co-host a networking mixer, or provide space for a meeting, you position your organization as a local leader and supporter of the community. Not into event sponsorships? There may be other opportunities such as naming conference rooms, sponsoring giveaways, or in-kind donations. Many chambers are doing some innovative and fun events with creative sponsorship opportunities. They may even be open to you suggesting your own. - Check out our speaker/host proposal form on our website! - Want to know about upcoming sponsorship opportunities? Just ask: Office@LLChamber.com 5. Participate in Advocacy Efforts Your chamber is your voice at city hall and beyond. Stay informed about local legislation, zoning issues, and economic development initiatives that affect your business. Many chambers host candidate forums, legislative briefings, or policy committees—get involved to shape the future of your local economy. Additionally, voice your concerns and opinions so your chamber knows best how to advocate for you and your industry. - We are constantly working to do our best to advocate for our membership community. Join our Government Affairs Committee ! Second Thursday of every month, 9-10AM, at the Chamber Offices. - Or, visit our YouTube channel and watch some of the fantastic videos from events hosted by our GAC! 6. Leverage Learning Opportunities From business planning to digital marketing to hiring best practices, chambers often host workshops, webinars, and panel discussions to keep you abreast of trends and best practices. Use them. These sessions can save you hours of research—and sometimes thousands of dollars. Plus, you know the products, services, and companies presented in these learning ops are vetted and (usually) chamber members. - Again, see our playlists ! - Check out our Leadership program ! 7. Connect with Other Members Chambers are a goldmine of potential partnerships. Need a CPA? Looking for a nonprofit to support? Want a trusted supplier? Look to your fellow members first. When you do business with others in the chamber, you contribute to a stronger, more connected local economy. These new partners may also send business your way. - Visit our Directory! 8. Tell Your Story People want to do business with people they know, like, and trust. Share your milestones, success stories, or community impact with the chamber staff. Many chambers are happy to highlight member achievements in newsletters or on social media—it’s great exposure and helps build your reputation. - We’ve mentioned our newsletters, but you can also submit your stories to our Press Releases ! This can be done in your membership login, or send it to us at: Office@LLChamber.com Get personal. If your chamber asks you for a new member writeup for your business. Give it some thought. What do you want people to know most about you? How can you make them more curious about you so they’ll sample your offerings? Don’t just copy and paste your website’s about page. You want to give people moments where they feel connected to you. Ask yourself what is it about you and your business that people will identify with or find interesting. 9. Get Your Team Involved Your membership isn’t just for you—it’s for your whole team. Encourage staff to attend networking events, professional development events and leadership programs, or industry roundtables. It can boost morale, expand your reach, and help with talent retention. - We’re always glad to see our members! Whether you’ve been with the organization for decades or just started an internship, we appreciate seeing you, meeting you, and having you participate in our events . 10. Ask Questions and Offer Ideas Finally, know chambers are member-driven organizations. If you’re unsure how to plug in or have an idea for a new program or service, speak up. Chamber staff are usually eager to help and love hearing member feedback. Your input could lead to new initiatives that benefit the whole community. Your Chamber is a Partner, Not Just a Provider Chamber membership benefits your business even if you don’t partake in all its offerings, but you’ll get a lot more if you’re an active member. Whether you’re a solopreneur, a nonprofit director, or the CEO of a growing company, your chamber is there to support your success. Get involved, build relationships, and use the tools available. You’ll not only grow your business—you’ll strengthen your community in the process. - Other benefits include: A. Medical Plans (For companies with 2 – 100 W-2 employees) B. Advertising Value Report (As long as you have a Chamber Membership, your directory listing is getting views) C. Low Cost Merchant Account (Looking at credit card processing?) -------------- Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

Employee recognition costs nothing, but delivers massive returns. Specific, timely praise boosts morale, retention, and productivity. A consistent habit of appreciation builds a resilient, loyal culture. Small acts of recognition create big business impact. Leaders set the tone—start with one shout-out a day. 579 words ~ 3 min. read What if one small leadership habit could boost morale, cut turnover, and increase productivity—without spending a single dollar? For small businesses competing with larger companies offering higher pay and flashier perks, recognition can be the great equalizer. It’s free, immediate, and incredibly effective. Why It Works Employees crave meaning just as much as money. According to Gallup, only one in three workers strongly agree they received recognition in the last week. Yet those who do are more productive, more loyal, and less likely to burn out. As Richard Branson famously said, “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” What Meaningful Recognition Looks Like To make recognition effective, use the S.A.T. Method : Specific: Don’t just say “great job.” Say “thank you for staying late to help that customer—you really went above and beyond.” Authentic: Be genuine. Praise should come from a place of real appreciation, not obligation. Timely: Deliver it close to the moment. Recognition loses power when it’s delayed. The Cultural Multiplier Recognition sets the tone for a culture of positivity and respect. When leaders model appreciation, others follow. This creates a ripple effect that lifts morale across the organization. Recognition reinforces the behaviors and values you want to see more of—whether that’s teamwork, customer care, or problem-solving. Over time, this reinforcement becomes part of your business DNA. Quick Wins for Busy Leaders No time? No problem. Here are a few fast, high-impact ways to make recognition a regular habit without overhauling your schedule: Start every team meeting with one shout-out: Kick off meetings by highlighting a recent win or effort by a team member. It sets a positive tone and encourages others to recognize good work, too. End your day with one thank-you message: Before you log off or head out, take two minutes to send a quick thank-you email or Slack message to someone who made an impact that day. It’s a small gesture with lasting effects. Post a “Win of the Week” on your team board: Dedicate a visible space—physical or digital—to spotlight one achievement each week. Rotate who gets featured and make sure it's tied to your values or goals. Create a rotating “Peer Recognition” award: Empower your team to recognize each other by passing along a fun, informal award each week—like a baton, badge, or symbolic trophy. It builds community and encourages peer-to-peer appreciation. These simple actions don’t require a budget—just intention. And the more consistently you practice them, the more embedded recognition becomes in your culture. Build the Habit It’s not about doing more. It’s about noticing more. Start with one authentic piece of recognition each day. Over time, you’ll notice the shift—not just in morale, but in performance, collaboration, and loyalty. Recognition is a leadership practice, not a perk. It tells your people: You matter. I see you. Keep going. Further Reading: Gallup: The Power of Employee Recognition (https://www.gallup.com/workplace/236441/employee-recognition-low-cost-high-impact.aspx Forbes: Why Employee Recognition Is More Important Than Ever (https://www.forbes.com/sites/markcperna/2025/03/07/how-recognizing-your-team-can-change-everything-for-the-better)  --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.

Social media is filled with perfect lives—you don’t see the dirty dishes in the sink, or the tears shed. You see the wins and the brags. The same is true of many social media accounts for business. As business owners we want to show our best selves. Anything less is weak and unappealing. Or is it? Lately, something interesting is happening. The most effective posts aren’t the polished ones with perfect lighting or studio-level graphics. They’re the real, raw, behind-the-scenes moments that tell the true story of what it’s like to run a small business. From TikToks to Instagram Reels, business owners are discovering that authenticity—sharing the ups, the downs, and everything in between—helps them connect with customers in a meaningful way. You can adopt this new highly effective approach as well. Customers Crave Connection People aren’t just buying products anymore—they’re buying stories, values, and the people behind the brand. Today’s consumers want to know who they’re supporting. They want to see the human side of business, not just the highlight reel. That’s why honest storytelling is gaining so much traction. A short video about the time you overcame a setback, or a post about your “why” as a business owner, can do more than an ad ever could. It builds trust, invites engagement, and shows the passion behind the product. We’ve also seen a lot of these types of videos where businesses share how they’re bouncing back from hurricanes, brush fires, and floods. The rebuilds are inspiring and help keep customers in the know. Why Authenticity Works There are real benefits to showing up as your authentic self online: · It builds loyalty . When customers feel like they know you, they’re more likely to support you—especially during tough times. · It boosts engagement . Real stories spark conversation. They get shared, commented on, and remembered. · It sets you apart . Big brands can’t replicate your personal journey. That’s your advantage. · It creates emotional connection . And connection drives action, whether that’s a sale, a visit, or a referral. What Kinds of Stories Should You Share? You don’t need to be a professional storyteller or social media guru to do this well. In fact, the more natural and honest you are, the better. Just sound like you. Your best friend should read the post and remark, “That sounds like you.” Be vulnerable in a business savvy way. Here are a few ideas to get you started: · The moment you decided to start your business · A major obstacle you overcame and what you learned · A behind-the-scenes look at your day (the chaos and the wins) · A thank-you to your customers or team · A mistake you made—and how you bounced back · A natural disaster or other problem that required you to rebuild, restructure, or approach something in a different way One important note: vulnerability doesn’t mean oversharing. Keep your stories focused on what will resonate with your audience. Aim to inspire, relate, or educate, rather than just vent. Need Help Getting Started to Tell Your Story? Storytelling may sound simple but showing up on camera or figuring out what to say can be a hurdle. That’s where your Chamber of Commerce can help. Many chambers offer marketing lunch and learns, social media tips, or networking events where you can learn what’s working for other local businesses. Looking for guidance, tools, or even a platform to share your story more widely? Don’t hesitate to reach out to your chamber team. They’re here to support your growth—and amplify your voice in the community. Show the Journey—Not Just the Destination One of your most powerful marketing differentiation tools is already in your hands: your story. By showing the real human behind the business, you’re not just building a brand—you’re building a community of supporters who believe in what you do. So, the next time you go to post, remember: perfection isn’t the goal. Connection is. And often, all it takes is hitting “record” and speaking from the heart. ------------ Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

There’s a Jeep commercial circulating right now that stars Harrison Ford talking about choices and how life doesn’t come with an owner’s manual. It’s one of those ads you watch the entire way through because it’s evocative and makes you feel something. You hardly even notice that they’re selling a vehicle, but you buy into the lifestyle presented, which is Jeep’s goal. Winning customers isn’t just about having a great product or service—it’s about making people feel something. The best brands don’t just sell; they connect, entertain, and even challenge their audiences. If you want to turn heads and build a loyal customer base, you don’t need to have Jeep’s ad spend. You can use these five powerful marketing techniques in your email, video, and social media campaigns. 1. Surprise Them with the Unexpected Have you ever seen a video of a ferocious gorilla cradling a stuffed animal? You notice it because it breaks the norm. It’s unexpected. Shocking or provocative marketing makes people stop scrolling and start talking. Use bold visuals, unexpected comparisons, or tackle an issue in a way no one else has. The key is to be tastefully disruptive—shocking for the right reasons, not just for controversy’s sake. Example: A coffee shop launches an ad/marketing campaign with the slogan, “Sleep is overrated.” The ad features people snoozing in unexpected places—like a boardroom or a wedding—only to wake up rejuvenated with a cup of their signature brew. It’s humorous, eye-catching, and reinforces the product’s value. 2. Align with What Matters to Customers More than ever, consumers—especially younger ones (hello, Gen Z)—want to support brands that align with their values. Whether it’s sustainability, diversity, or social justice, people are willing to pay more for companies that stand for something. Example: A fashion brand emphasizes its commitment to ethical manufacturing by showcasing the artisans who make their products, rather than just the clothes. The campaign highlights fair wages, sustainable materials, and real stories, making customers feel good about their purchases. Another example is a restaurant in Florida that printed on the first page of its menu that it pays the staff a living hourly wage with medical benefits as a reason for slightly higher dine-in prices. 3. Make Them Laugh Laughter is appreciated by most people and humor makes brands more relatable and memorable. If you can cause someone to chuckle (with you, not at you), they’re more likely to remember your business—and even share your content. Example: A bakery promotes its products with a campaign called “The Breakup Box”— designed for heartbreak recovery, featuring goodies decorated with phrases like “You were too good for them anyway.” It’s witty, shareable, and turns an everyday purchase into an experience. 4. Show What’s at Stake Fear-based marketing isn’t about scaring customers—it’s about showing them what they might lose if they don’t act. It works well for industries like insurance, cybersecurity, and health because it highlights risks people may not think about. Example: A cybersecurity company runs an ad featuring a business owner frantically calling IT after losing all their customer data to hackers. The tagline? “Hope is not a security plan.” It’s direct, powerful, and makes people think twice about their own vulnerabilities. 5. Tap into Nostalgia People love reminiscing about the past. Nostalgia creates an emotional connection, making your brand feel warm, familiar, and trustworthy. Whether it’s referencing pop culture, childhood experiences, or past trends, nostalgia-based marketing can be a powerful tool. Example: A toy store releases a campaign featuring classic ‘90s toys with the tagline “Some things never go out of style.” Parents who grew up in that era are instantly drawn in, eager to share a piece of their childhood with their own kids. Hollywood knows this power better than anyone. They came out with a movie based on that creepy cymbal-banging, drum playing monkey toy from the late ‘60s-‘70s. If you were a child then (or watched the movie Poltergeist), you know what I mean. Nostalgia is not always heartwarming, but it does make you feel something. The Winning Formula: Mix and Match The best marketing campaigns often blend these techniques. A campaign can be funny and nostalgic, or shocking and value-driven. The key is to know your audience and choose the right emotional trigger that will make them stop, think, and, most importantly, take action. (You’re still thinking about that monkey, aren’t you? That’s marketing power.) ------- Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

Volunteering builds leadership skills like empathy, strategy, and communication. Giving back enhances employee engagement, company culture, and your network. You don’t need extra time or money—start small, start now. Volunteering often opens doors to unexpected personal and professional growth. Leaders who volunteer are more fulfilled and connected to their communities. 604 words ~ 3 min read In today’s fast-paced business world, leaders are constantly searching for ways to grow—both personally and professionally. But there’s one path to growth that’s often overlooked: volunteering. Volunteering isn’t just about giving back; it’s a leadership accelerator that builds empathy, sharpens strategic thinking, and fosters stronger connections. And the best part? You don’t have to wait until you have “extra” time or resources to get started. Small actions today can lead to profound impacts tomorrow. The Case for Volunteering The personal benefits of volunteering are well-documented. People who volunteer report 27% higher levels of life satisfaction. They experience lower stress and greater emotional well-being ( CNCS ). For professionals and business leaders, the payoff is even greater: Volunteering develops empathy , an essential leadership trait. Serving on nonprofit boards or committees strengthens governance and decision-making skills . Community involvement expands your professional network and boosts your personal brand . Deloitte’s research highlights that employees who participate in workplace volunteer activities are 57% more likely to feel connected to their company’s culture and mission ( Deloitte Volunteerism Survey ). Start Small—But Start Now Many professionals put off volunteering, waiting for the “right” time—when they’re more successful, financially secure, or less busy. But if you wait for perfect conditions, you could be waiting forever. Here’s a simple three-step plan to get started within the next 30 days: Clarify your passion. What causes matter to you—education, health, economic development? Start with what resonates. Leverage your network. Ask colleagues or friends where they volunteer. You’ll be surprised by the connections and opportunities close by. Commit to one small action. Whether it’s one hour a month or lending your skills to a nonprofit’s strategic plan, start with what fits your life right now. What Happens Next May Surprise You Volunteering often leads to unexpected opportunities. You may start by helping at a local event and end up joining a nonprofit board. Or you might discover a passion that redefines your personal mission—or even sparks a career pivot. As Harry Kraemer, former CEO of Baxter International, shares in his leadership insights: “Start small, but be open to where volunteering takes you. Over time, you can grow into roles that allow you to make an even greater impact.” You’ll also become a stronger leader. Volunteering hones key leadership skills: listening, empathy, resilience, and decision-making in complex environments. These are the same traits that set successful business leaders apart. Lead by Example—And Create a Culture of Giving Back If you lead a team or a business, encouraging volunteerism can strengthen your entire organization. Companies that prioritize volunteering experience higher employee engagement, improved morale, and stronger ties to their communities. Consider these steps: Offer paid volunteer days or flexible schedules to encourage employees to give back. Partner with local nonprofits for company-wide volunteer initiatives. Recognize and celebrate volunteer efforts within your team. The Bottom Line Volunteering isn’t just the right thing to do—it’s a leadership strategy that pays dividends. You grow as a leader, build your network, and create lasting positive change. Why wait? Start today. Your future self—and your community—will thank you. Further Reading: Why Volunteering Can Be Great for Business – Harvard Business Review Empathy Is the Most Important Leadership Skill – Harvard Business Review --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.

Spring is a season of rejuvenation, growth, and vibrant energy. After winter, most people are thrilled to be outdoors and thinking about warmer weather. It’s a time for us all to come out of sleepy hibernation and explore our areas. Spring is also the perfect time for you to connect with your customers, boost employee morale, and inject fresh life into your operations. Here are a few fun ideas to celebrate the spirit of spring: Embrace the Sensory Delights of Spring One of the first things people notice in spring is the change of the smells in the air. It’s easy to create an inviting space by keeping this in mind. But smells aren’t the only captivating part of this joyful season.  You might build on this by: Bringing the Outdoors In: Fill your workspace with the sights and scents of spring. Use fresh flowers, potted plants, or even nature-inspired artwork to create a refreshing atmosphere. Using Seasonal Scents: Use diffusers with light, floral, or citrusy essential oils to create an uplifting ambiance. Playing Spring-Inspired Music: Create a playlist of light, upbeat music. Cultivate Growth and Renewal Spring is an ideal time to start fresh. You might do this by decluttering, organizing, and/or refreshing your physical and digital spaces. Update your website, streamline your processes, and clear out any outdated materials. Get your employees (or clients) excited about what’s to come by offering workshops, training sessions, or team-building activities that encourage growth and learning. Additionally, we’re now almost through with Q1. It’s time to reassess your business goals and set new targets for the coming months. Connect with Your Community Winter is often seen as a season of hunkering down and hibernation. Spring, on the other hand, is a time for gathering. You can play this up in your business by: Hosting a Spring Open House: Invite customers to explore your business, enjoy refreshments, and learn about your latest offerings. Partnering with Others: Collaborate with other businesses or community groups to host a spring-themed event, fundraiser, or deals. Support Local Farmers and Artisans: Feature seasonal products from local vendors, showcasing the best of your community. Introduce Something New Spring is about rebirth and freshness. You might offer discounts, special packages, or limited-time products and services that reflect the season. If weather allows, you could host outdoor events or activities, such as a sidewalk sale, a pop-up shop, or a picnic for your team. Help customers break out of their “winter shell” by creating interactive displays that encourage customer engagement, such as a spring inspiration board, a photo booth with seasonal props, or the ability to “try before you buy.” You could also offer light, healthy snacks and beverages, such as fruit-infused water, salads, or smoothies. You needn’t be a food business to try this. For instance, a boutique might make cucumber water available to guests. Marketing Strategies for Spring Success If you want to bring new life to your business, keep in mind that spring is the perfect time to: Emphasize the themes of renewal, growth, and positive energy in your marketing and messaging. Use social media, email marketing, and in-store interactions to connect with your customers and share the spirit of spring—fun, festive, and bright! Foster a sense of optimism and enthusiasm among your team members and your customers. By embracing the growth and joyful themes of spring, you can create a vibrant and engaging experience for your customers and employees alike. Capitalize on the positive energy of the season and you’re sure to grow throughout the year. ------------------ Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

Leaders wear two hats: Makers create; Managers coordinate. Each requires different energy and time structures. Switching comes at a cost: Moving between modes drains productivity and increases burnout risk. Design your schedule with intention: Block Maker time for focus, Manager time for collaboration. Model healthy rhythms for your team: When leaders respect focus time, teams follow. 645 words ~ 3 min read The Scenario: You’ve blocked off the morning to finally finish that big proposal. You’re ready to focus, dive deep, and knock it out. By 9:30 a.m., you’ve already been pulled into two quick meetings, responded to Slack messages, and answered a “just one quick thing” email. Suddenly it’s noon, and your deep work window is gone. Sound familiar? For most leaders, this tension isn’t new. Balancing creation with coordination is the hallmark of modern leadership. But few people talk about how draining it can be to switch back and forth between these two distinct modes of work. As Alex Hormozi ( https://www.acquisition.com/about-alex ) puts it, success depends on recognizing—and respecting—the different demands of the Maker and Manager work styles. Maker vs. Manager: Two Modes, Two Rhythms The Maker Mode Makers are creators. They add value by building things—whether that’s writing content, developing products, designing strategies, or solving complex problems. Their work requires deep concentration and long, uninterrupted time blocks . A five-minute interruption can cost them hours in lost focus and productivity. Think Bill Gates’ famous “Think Weeks,” where he isolates himself to read, think, and strategize. For Makers, success depends on flow , creativity , and undivided attention . The Manager Mode Managers are the facilitators and coordinators. Their value comes from decision-making , communication , and oversight . They excel at moving between tasks quickly, leading meetings, providing feedback, and unblocking teams. Their schedules are often packed with interactions that require quick thinking and rapid context switching . Sheryl Sandberg, during her time at Meta, was known for a highly structured calendar filled with meetings designed to move the organization forward. For Managers, success looks like clarity , decisiveness , and team coordination . Why This Distinction Matters for Leaders Switching between Maker and Manager modes isn’t seamless. Every transition comes with a cognitive cost . You can’t walk out of a high-stakes meeting and instantly drop into deep strategy work. It can take up to 25 minutes to regain full focus after a single interruption (source: Forbes ). Leaders who ignore this reality risk: Burnout Reduced productivity Frustration—for themselves and their teams But those who master these two modes can dramatically increase their impact. It’s not about choosing Maker or Manager. It’s about knowing when to operate in each mode—and protecting that time. 4 Practical Strategies to Master Both Modes Audit Your Week Are you spending your time intentionally as a Maker or Manager? Track your time for a week to understand where your energy is going. Time Block with Purpose Dedicate distinct parts of your day to each role. For example, schedule deep Maker work in the morning when your focus is strongest, and Manager tasks in the afternoon when collaboration is key. Protect Your Maker Time Relentlessly Turn off Slack and email notifications. Decline unnecessary meetings. Create a “Do Not Disturb” window and honor it. This signals to your team that you value deep work—and they should too. Cluster Your Manager Tasks Batch meetings, calls, and decision-making sessions. This keeps you in a coordination mindset , avoiding constant mode-switching that saps energy. The Leadership Edge: Modeling Healthy Work Rhythms This isn’t just about personal productivity. Leaders set the tone for their organizations. When you model intentional Maker and Manager time, you give your team permission to do the same. The result? More focused teams Better decision-making Less burnout More innovation As Paul Graham wrote in his essay, Maker’s Schedule, Manager’s Schedule, “When you're operating on the maker's schedule, meetings are a disaster.” True then. Still true today. The Bottom Line The best leaders aren’t just good Makers or Managers. They’re intentional about how—and when—they show up in each role. In today’s complex business environment, adaptability is a superpower. But adaptability doesn’t mean multitasking. It means designing your time to win. For Further Reading: Paul Graham: Maker's Schedule, Manager's Schedule Forbes: The True Cost of Interruptions At Work (And How To Avoid Them) HBR: How to Structure Your Day for Maximum Productivity --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.

Delegation is a leadership multiplier. Done right, it empowers your team, builds future leaders, and gives you back time to focus on strategy. Why it matters: Leaders who master delegation grow faster. Gallup found they generate 33% more revenue than those who don’t delegate effectively. Delegation myths hold leaders back: It’s not about losing control or dumping tasks. It’s about creating clarity, trust, and accountability. The bottom line: You can’t scale by doing more. You scale by letting go—and empowering your team to step up. You’re juggling too much—and it’s slowing you down.  615 words ~ 3 min read Many leaders take pride in wearing all the hats. You built the business. You know how everything works. But the constant “I’ll just do it myself” mindset can quickly lead to burnout—and a team that’s disengaged, underutilized, and uninspired. Here’s the truth: Delegation isn’t giving up control. It’s multiplying your impact. When done right, delegation empowers your team, develops future leaders, and gives you the space to focus on the work that only you can do: vision, strategy, and growth. Why Leaders Struggle to Delegate If you’ve ever thought: “No one can do this as well as I can” “It’s faster if I do it myself” “If something goes wrong, I’m the one on the hook” You’re not alone. These beliefs are common—but they limit your potential and the potential of your people. A Gallup study found that leaders who delegate effectively generate 33% more revenue than those who don’t. ( Gallup ) Delegation isn’t just a time-saver; it’s a growth strategy. The #1 Leadership Mistake: Doing It All Yourself When leaders hoard decision-making and execution, they: Become the bottleneck Burn out Create a team culture of dependence instead of ownership Delegation flips the script. It encourages autonomy, accountability, and initiative—three things every high-performing team needs. As Harvard Business Review puts it: "Delegation is not a zero-sum game where one person’s gain is another’s loss. It’s a win-win when approached with clarity and purpose.” ( HBR ) Common Delegation Myths—And the Truth Behind Them Myth: “I’ll lose control.” Truth: Clear expectations and regular check-ins keep you informed without micromanaging. Myth: “Delegation is dumping.” Truth: Delegation is a leadership skill that builds trust and empowers others to grow. Myth: “I don’t have time to train someone.” Truth: Time invested in training upfront pays dividends in productivity and independence later. The Delegation Playbook: 3 Simple Steps Step 1: Clarify the Why Don’t just assign tasks. Provide context. Explain why the task matters and how it ties into bigger goals. People are more engaged when they understand the purpose behind the work. Step 2: Match Tasks to Strengths (and Stretch Them ) Delegate based on individual skills—but also look for opportunities to develop new ones. Aligning tasks with someone’s career goals creates buy-in and drives personal growth. Step 3: Define Success, Then Step Back Be clear about desired outcomes, deadlines, and key metrics. But don’t dictate how the work gets done. Let people problem-solve and take ownership. Check in, but don’t hover. Pro Tip: Use this delegation script— “I’d like you to take the lead on [project]. Here’s what success looks like: [clear outcome]. I trust your judgment. Let’s check in at [milestone] to make sure you have what you need.” What You Gain When You Let Go When leaders delegate effectively, they: Free themselves to focus on strategy, customers, and growth. Empower their teams to take ownership, which builds confidence and capability. Avoid burnout by shifting from “doer” to “leader.” You don’t scale by working harder—you scale by working smarter and building a team that grows alongside you. Takeaway Delegation isn’t a nice-to-have. It’s a critical leadership skill that drives growth—for you, your team, and your business. It builds trust. It develops leaders. It unlocks time and energy to focus on what matters most. Let go of the small stuff. Step into your role as the visionary leader your team needs. --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.