How to Build Business Connections (Even If You Hate Networking)

June 25, 2025

It's All About Relationships.

Even though being part of the chamber is one of the easiest ways to increase your network, we understand that some business pros can’t make it to networking events. But networking is incredibly important because people want to do business with those they know, like, and trust. If you don’t have the time to attend networking events, there are ways to network.


You don’t need a name tag and a stack of business cards to make powerful connections. In fact, some of the best networking happens outside of formal events (even though our events are lots of fun and you should check them out for yourself). As a business owner, every week is different and sometimes you just can’t get it all done. But while event attendance may not always be possible, networking is.


Here are 7 real-world ways to build relationships that help grow your business:



1. Turn Conversations Into Opportunities

You don’t need a pitch—just be curious. Chat with the person next to you at the coffee shop. Ask your dog groomer about their busiest seasons. People love to talk about their work.


Listen well, ask thoughtful questions, and you’ll be surprised how often the conversation turns back to your business and how you might help. If it doesn’t, you may be able to connect them with someone who can help and that goes a long way to building a relationship too.


Further Reading:

- How To Turn Small Talk into Big Opportunities



2. Support Other Local Businesses (and Let Them Know It)

Buy your birthday gifts at the local boutique. Post a picture of your favorite sandwich shop and tag them on social media. Become someone they recognize online. It doesn’t take much to become a top fan or reviewer.


It doesn’t have to take a lot of time or be hard, either – take a picture of where you went out to eat lunch and tell people about your favorite meal there. Try a new menu item. Visit a store of the first time. You don’t have to do this daily, start with an easy goal and go from there.

 

This can also be done from your business page, or your personal page.



3. Volunteer Where Your Ideal Customers Hang Out

If your ideal clients are parents, volunteer at the school carnival. If they’re fitness buffs, sign up to help at a local 5K. We also have plenty of volunteer opportunities at the chamber.


You’re not there to sell—just to show up and be helpful. But you’ll naturally meet people, build trust, and become that friendly, local business owner everyone remembers.


This goes for attending regular events where your ideal audience hangs out. For instance, if you own a cleaning business, look to attend events where you’ll run into real estate professionals. They are often asked for referrals, and they’ll likely refer people they know, not from an ad on the internet.


Volunteer Ideas for Meeting People:

-         The Chamber!

-         LV Arts

-         Fort Leavenworth Spouses Club

-         Camp Leavenworth (booths, information & a 5k!)

-         Leavenworth County Historical Society

-         Leavenworth Historical Museum Association

-         Leavenworth County Humane Society

-         Stronghold Food Pantry


Further Reading:

- The Leadership Edge You’re Overlooking: Why Volunteering Pays Off



4. Host Something Low-Key and Useful

If you have the time, host your own event but make it casual and valuable. Think:


·        “Coffee & Questions” at your shop once a month

·        A short Q&A on Instagram Live

·        A small invite-only roundtable for local businesses in related (or complementary) industries


No sales pitch. Just connection and value.


Consider even partnering with a location. Check out our dining listings here. Or do you have a location to host events yourself? Let us know!

 

The Chamber is also currently looking for coffee hosts for 2026! Contact us at Office@LLChamber.com for available dates and requirements.


5. Be Generous With Referrals


If you meet someone great recommend them. Tag them. Share their info. When you refer people without expecting anything in return, they remember you as someone who adds value. And guess who they’ll think of when they need your services?



6. Use Your Content as a Conversation Starter


Posting regularly on LinkedIn, Instagram, TikTok, or even a local Facebook group gives people a way to get to know you and comment, share, or reach out. Content can spark conversations that turn into real-world relationships. Just keep it real: show your face, your story, and your expertise in bite-sized, helpful ways and do it consistently if you want people to recognize and remember you.


Also consider becoming a speaker for a luncheon or informational forum.


7. Ask for Introductions


Nobody likes a pushy salesperson. Don’t go into an interaction with the question, “I sell X. Want to buy some?” or “Do you know anyone who needs X?” They don’t even know you yet and you’re asking them to put their name on the line with their network and refer you.


You want a referral to be a good thing for both you, the person being referred, and the one doing the referring. You get the sale, the person being referred gets good service or a quality product, and the referrer looks like a super star to their friend who needed something. That’s why you don’t want to go in demanding a referral. There’s too much at stake for the referrer.


Instead, try:


“Hey, I’m trying to meet more people who [insert industry or shared interest]. Do you know anyone who’d be open to a quick coffee or a 10-minute chat?”


It’s not pushy. It’s human. And when people know what kind of connection you’re looking for, they’re often happy to help.




Networking Is Just Relationship Building


You’re not trying to collect business cards. There’s no prize for that unless you’re trying to get into the record book and that’s not a record you want to go for. (The current record is over 52,000 and the most collected in 24 hours is 414.)


Instead, try building a reputation as someone people trust, like, and want to support. That happens through small, repeated actions, not by accruing piles of cards.


Start with one conversation a week. One kind comment. One helpful share. One coffee.

Before you know it, you’ll be networking without even realizing it.


And come to our next networking event as well. We’d love to hear how your connections are going.


Did you know? Our Chamber Coffees and Ribbon Cuttings are great events to get to know people. And they don’t require an RSVP! So no last minute panicking if you forgot, or if something turns up and you can’t make it after all. Ribbon Cuttings are a way for people to remember you as someone who came to help them celebrate. Chamber Coffees first have guaranteed caffeine, and second, are hosted at different locations each month. A new chance to meet people, or a good way to catch up with someone with a busy schedule.

 

If you’re looking for a more focused program, no problem. We also have monthly Women’s Division luncheons, Military Affairs Council meetings, as well as Government Affairs Committee meetings.


Further Reading:


-         The Referral Revival

-         Navigating Networking: When to Say No

-         Local Business Partnerships Strengthen Communities and Drive Growth

-         FORD vs. HEFE: Frameworks for Networking and Small Talk

-         15+ Creative Partnership Ideas to Boost Customer Engagement and Sales



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Christina Metcalf is a writer and speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle, rediscovering the magic within.

_______________________________________

Medium: @christinametcalf

Facebook: @tellyourstorygetemtalking

Instagram: @christinametcalfauthor

LinkedIn: @christinagsmith

November 3, 2025
With the holiday season approaching with the speed of a bullet train (holiday prep, year-end sales pushes, family gatherings, budget reviews, etc.), it’s no surprise many of us feel our blood pressure and tension rise, while our patience comes crashing down. While this season is one of the most exciting of the year, it brings lots of extra stress. But what if some of that stress was unavoidable? Maybe we can’t keep that troublesome relative away but we can borrow wisdom from the minimalist movement and writer Joshua Becker’s article, “The Stress We Needlessly Bring into Our Lives.” Here are four practical reframes you can share with your team and apply to your own workflow, designed specifically for business juggling multiple moving parts in busy months ahead. 1. Stop Comparing—Start Aligning It’s tempting to look at other businesses and feel like you’re falling behind. Maybe their social media looks polished, their storefront’s decorated like a movie set, or their sales numbers seem untouchable. But comparison steals focus. Your business has its own rhythm, audience, and goals. Instead of chasing what others are doing, take stock of what’s working for you. Consistency and authenticity will always outlast temporary trends. 2. Simplify Your Season Overcommitment is one of the biggest stress traps. For business owners, that often means piling on extra promotions, extending hours you can’t sustain, or saying yes to every collaboration that comes along. You might be busy and pulled in many directions but it’s unlikely you’ll feel accomplished if you overcommit yourself to trying to do it all at the same time. Imagine if you wanted to paint your entire house. If every day you woke up and painted a different area for one hour, it would be a very long time before the house would feel complete. At the end of a month, you will have put in 30 or so hours in painting but you may not even have an entire room finished. You’ll feel depleted and dissatisfied even though you spent a month working on it. This year, try doing fewer things better. Focus your efforts on what brings in customers or builds lasting relationships. Simplifying isn’t a step back; it’s a strategy for quality and control and doing more of what works, not more of a little bit of everything. 3. Build Breathing Room Into Your Calendar Every business has busy seasons, but nonstop hustle doesn’t equal progress. Schedule short breaks or “quiet hours” each week to regroup, brainstorm, or catch up. You’ll make better decisions when you’re not rushing from one task to the next. Encourage your employees to do the same. A calm, focused team provides better service and represents your business more positively, especially during the holidays, when stress levels tend to spill over. 4. Reevaluate Expectations The pressure to please customers, employees, and family can quickly become overwhelming. But not every long-standing tradition or offer is worth the toll it takes. If a particular sale or event no longer delivers value, it’s okay to let it go or reinvent it. Communicate changes early and clearly, and most customers will understand. When expectations are realistic, everyone wins. 5. Redefine Success for the Season This time of year, we tend to measure success by numbers—sales totals, event attendance, new clients. But remember, success also looks like closing the year without burnout, keeping your team motivated, or maintaining great customer experiences through the chaos. As Becker notes, “We can’t control everything. We can only control our choices.” Choose the ones that keep you steady, clear-minded, and ready for what’s next. Running a business is demanding, and the holidays only amplify that reality. As your Chamber, we encourage you to slow down where you can, focus on what truly matters, and give yourself credit for how far you’ve come. You’ve built something worth protecting—your time, your team, and your wellbeing included. As we move into the holiday season, we’re here to support your continued success, one thoughtful choice at a time. Let us know how we can help.  Read More: Meeting Customer Needs: Inexpensive Sensory-Friendly Ideas for the Holiday Season Simplify Seasonal Staffing for Small Business Season Turning Gift Returns and Exchanges into Business Opportunities
November 3, 2025
As a business in our town, we want to help you this holiday season. But we also need some assistance from you. As part of Small Business Season (November 1- December 31), we’re trying to bring awareness to the importance of shopping local. Every time someone buys from a business in our town, something bigger happens than a simple transaction. Those dollars circulate through the community, supporting local jobs, funding community improvements, and creating a stronger local economy. According to studies, for every $100 spent at a locally owned business, roughly $68 stays in the community (as opposed to $43-48 when you buy online). That money helps pay employees, supports local charities and children’s programs, and keeps the lights on for other small businesses. It’s a powerful reminder that shopping local isn’t just about convenience or sentiment. It’s an investment in our shared success. As Small Business Season kicks off, it’s a great time to think about how your business fits into that story. Whether you run a retail store, a restaurant, a service company, or a home-based business, you play a part in shaping the local economy both as a provider of products and/or services and as a supporter of our community. Why It Matters to You, to Us, to Everyone It’s easy and convenient to order online but it doesn’t do as much for our community. That’s why this Small Business Season, we’re trying to educate our residents on the importance of where they spend their money. We’re asking you to help get the word out. When people understand the impact of their purchases, they’re more motivated to support local businesses. Suddenly the convenience of hitting a button doesn’t look as appealing as the appreciation they see in your eyes. How can you help? We have an easy way that you can start today. Tell Your Story You want to put a face and personality behind your business and that starts with storytelling. Share: Your personal “why.” What makes your business unique. What you love about being local. How you contribute to the community. What your family or staff loves. A picture of something in your business (or your holiday décor). Why you started your business or talk about someone who helped you along the way. What keeps you inspired. What local causes you support and why. A favorite business memory or that point you realized you were meant to do what you’re doing. These personal details are what turn shoppers into loyal supporters in the same way that getting to know someone better builds the relationship. Speaking of building relationships, here are two simple ways to start showing up in the community (and don’t be afraid to wear your branded apparel when you do): Collaborate with nearby businesses to amplify each other’s messages about buying local. We can help you with introductions, if you need them. Display a “Small Business Season” sign or “Chamber Member” sign and encourage customers to share photos when they visit. The more we work together to elevate small businesses and help our residents (and visitors) understand why every purchase here has a purpose, the stronger our community becomes. Can we count on you to be part of this message? ------------------ Looking to read more about Shop Local? - Announcement Post - 16 Questions to Use to Prepare for Small Business Season Success - Maximizing momentum From Small Business Season
October 29, 2025
November 1st – December 31st, 2025