Feeling Stuck? Try These Content Ideas for Small Businesses.

July 15, 2024

Content helps you connect, right? It gives insights into your business, your personality, and your culture. But boy, can it be draining. And as awesome as AI is there are only so many times you can ask it for blog ideas for the exact same audience before it starts to sound the same.


So where do you get new content ideas and inspiration to attract and retain customers? And how do you keep your content fresh and relevant? Let’s dig into some sources and strategies to generate, curate, and hybridize content for your blog posts, articles, videos, and social media.


Ideas for Generating Original Content


One of the most reliable sources for original content ideas is customer feedback and questions. By monitoring your customer service emails, social media comments, and online reviews, you can gain valuable insights into what your audience cares about and what issues they need help with.


Content created this way is extra valuable because it:


  •         helps you address their concerns directly
  •         builds a sense of community and engagement around your brand (if it’s a great question, you can call them out on a video or podcast thanking them for the idea)
  •        provides rich material for SEO
  •        gives you an opportunity for your brand to provide value

Talk to your sales team about what potential customers need to know, where they get confused, and what they most often ask. Then look at the most frequently asked questions to your customer service team. Go through social media inquiries and emails. Answer the most popular questions through a variety of mediums including video, audio, blogs, articles, and social media posts. Depending on your industry and the depth of the questions, you may even consider creating a report from them.


Questions can also be a great source of humorous content just make sure when you are creating your own comedy that you’re not hurting someone’s feelings or making fun of them for asking a question. If you want to poke fun of anyone, make sure it’s at your own expense, not theirs.


Staying updated with the latest news in your industry is another effective way to generate content ideas. Following industry blogs, subscribing to newsletters, and joining relevant forums and social media groups can keep you informed about current trends and developments. This knowledge allows you to produce timely and relevant content that positions your brand as a thought leader. Don’t just parrot their stuff, give your take.


Consider creating listicles such as “10 Ways to Improve Your [Industry] Skills” or how-to guides like “Step-by-Step Guide to Using Our Product.”


Additionally, sharing a behind-the-scenes look at your business can create a more personal connection with your audience. Consider creating a day in the life of your team, the making of your products, or how you maintain quality. Again, it can be funny. Authentic behind-the-scenes content can humanize your brand and build trust.


Customer success stories and case studies are also powerful sources of content. Highlighting how your products or services have helped your customers provides social proof of your brand’s value and can serve as persuasive testimonials for potential customers.


Ways to Curate Valuable Content


You don’t have to do it all on your own. Curating content from other sources is an excellent way to keep your audience informed and engaged without having to produce everything from scratch. When you share something, make sure you explain why. It will give an added richness to the content.


Tools like Feedly, Pocket, or Flipboard can help you collect and share relevant articles, blog posts, and news stories. By curating content from reputable sources, you can position your brand as a knowledgeable and reliable resource in your industry.


Your social media feeds are another source of content for curation. By following influencers, industry leaders, and competitors, you can find and share posts that resonate with your audience. Create roundup posts with the best content from your feed to further enhance your brand’s credibility.


User-generated content is another valuable resource for curation. Encouraging your customers to share their experiences with your products/services on social media provides you with free, authentic content. Reposting their photos, videos, and testimonials (with proper credit) not only fills your content calendar but also builds a community around your brand.


Using Hybrid Content Strategies


Hybrid content strategies, which blend original and curated content, can be particularly effective. One such strategy is conducting interviews or inviting guest posts from industry experts, influencers, or satisfied customers. This not only brings fresh perspectives to your content, but also taps into the contributors’ audiences. Collaborating with industry influencers brings new perspectives, points of view, and personalities to your content. Look for influencers who align with your brand values, target audience, and industry niche.


Collaborating with other brands for co-branded content is another hybrid strategy worth exploring. Joint blog posts, videos, or social media campaigns with complementary businesses can expand your reach and introduce your brand to new audiences.


Repurposing your content is a practical hybrid strategy that maximizes the value of your existing content. For example, a well-performing blog post can be transformed into a video, infographic, or a series of social media posts. This allows you to reach different audience segments across various platforms without having to create new content from scratch. Additionally, if you got good traction on a piece from several years ago, look to how you might freshen it up. Don’t have the time? AI can help.


Creative Places for Content Ideas

You don’t have to be all business in your content inspiration. Try these ideas.


Finding Inspiration in Pop Culture


Your audience are people first and foremost. They listen to music, watch movies, binge TV shows, and may even play video games. Tapping into pop culture helps you find common ground and relate on a human level (as appropriate for your target audience). One way to do this is to tap into what’s current right now — the latest TikTok craze or hot news story. That’s a good tactic for social media posts, where you can make a quick reference before the fad passes. For blog content, look for topics that are more evergreen. Pop culture titans like Taylor Swift, Star Wars, and Tom Brady have inspired plenty of colorful content that has a little more staying power than Chewbacca mom or a colored dress.


When It’s About You, Make It About Them


Interactive social media posts such as polls asking “Which of Our Products Do You Love the Most?” or contests and giveaways can drive engagement and increase your reach. Posting quotes and tips related to your products can also keep your social media channels vibrant and engaging.


Tapping into Internal Resources


Employees are a treasure trove of knowledge, expertise, and unique perspectives. Encourage them to contribute to your content creation efforts by sharing their insights, experiences, and ideas. Seek out your social-media-savvy employees and come to them with specific asks. Show appreciation by recognizing and rewarding their contributions to your content marketing efforts. Whether it’s through public recognition, incentives, or professional development opportunities, acknowledging the value employees bring to your content strategy will encourage continued participation.


Leveraging AI for Brainstorming


In case you missed the last two years of headlines, AI is already changing the way marketers work. It’s ideal to jumpstart your creative brain if you’re feeling stuck. Ask a program like ChatGPT to help you brainstorm ideas for your blog, social media, or other medium. Tell it who your audience is, the type of content you want, and any themes you want to include. Goals help too. For example, you could ask, “Help me come up with creative ideas for blog posts to get more readers. My company sells biscuits, and our target audience is 30-50-year-old business professionals with a weight problem. Include pop culture references that would resonate with that demographic.” This kind of prompt can generate unique and relevant ideas that you can further refine and develop.


By using a mix of your own content, curating from others, and creating hybrid work, you can keep your audience engaged and your brand relevant. Remember, the key is to provide value, be authentic, stay consistent, and occasionally make them laugh.


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Christina Metcalf is a writer/ghostwriter who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She loves road trips, hates exclamation points, and is currently reading three books at once.

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Medium: @christinametcalf

Facebook: @tellyourstorygetemtalking

Instagram: @christinametcalfauthor

LinkedIn: @christinagsmith


January 13, 2026
75% of hiring managers have encountered lies on resumes, posing a challenge to the trustworthiness of applicant qualifications. Pruning outdated or irrelevant job experiences from resumes can help applicants highlight their most recent and pertinent skills. Checking for employment gaps can uncover important character traits or red flags, such as incarceration, which can be further explored through background checks. Up to 85% of job seekers admit to lying on resumes about aspects like job duties and skills, making independent verification crucial. Handling discovered resume discrepancies with professionalism and aligning hiring decisions with organizational values are key. Investing in thorough verification processes, despite initial costs, is essential for reducing long-term expenses related to unproductive wages, training, and turnover. 554 words ~ 2.5 min. read In today's job market, it's quite common for applicants to exaggerate on their resumes. A surprising find by CareerBuilder shows that 75% of hiring managers have spotted lies on resumes. This highlights a big problem in hiring - how can employers trust what's on a resume? With the honesty of candidate qualifications on the line, it's important for hiring managers to find reliable ways to check the accuracy of resumes to make good hiring decisions. Read on to discover three strategies to help you fast-track the fact-checking process. Prune Old Jobs Pruning old jobs simply means removing any outdated or irrelevant information. For example, if an applicant lists a job that they held 10 years ago and haven't worked in that field since, there's a good chance their skills are no longer up-to-date. The hiring platform Indeed reminds job hopefuls to prioritize their most recent and relevant experience , so including historical work experience may also signal a lack of confidence in applying for an intended position. Check for Gaps Another way to verify the accuracy of an applicant's resume is to check for gaps. This means looking for any periods of time where there is no employment listed. These gaps could be due to a variety of reasons, such as taking time off to raise a family or going back to school. However, they could also be due to something less savory, such as incarceration. Including a background check will reveal gaps due to jail time but also other important things you may want to know like criminal arrest records or driving history. Resume gaps aren’t always a bad thing, of course. They may reveal an applicant’s character or important values, with gaps devoted to honing their leadership skills through volunteering for schools or charitable organizations. What you do with your understanding of these blank spaces is what’s important — use them to weed out applicants or to ascertain if a candidate is a value match during the interview process. Fact-Check Claims According to Good Hire up to 85% of job seekers have admitted to lying on their resume. What are they lying about? Most often, dishonest claims relate to job duties, work experience, and job skills. While it may be easy to verify if an applicant has indeed graduated from Harvard or won Teacher of the Year, it can take much more time and resources to fact check work history and job duties. For that reason, many employers rely on independent recruiters and agencies to verify resume details. What should you do if you discover something that doesn’t check out? When hiring managers spot a lie on a resume, it's important to handle it with care and professionalism. First, double-check the facts to avoid any misunderstandings. If the lie is real, talk to the applicant about it and listen to their side of the story. Then, based on how serious the lie is, decide if you still want to consider the candidate. In the end, your decision should align with your organization’s values. If you do hire someone and later discover the lie, experts recommend confronting the employee to learn more. If you want to terminate the employee, get legal counsel first. Takeaway Devoting time and resources to outside services will increase your hiring costs upfront. However, when you factor in the price tag for unproductive wages, in addition to training, firing, and rehiring costs, investing in a thorough verification process becomes a vital hiring and retention strategy. Read More: 10 Ways to Get the Most from your Chamber Membership Hiring in a Tight Market: Your Local Playbook for Finding and Keeping Great People The New Employee Benefit Everyone is Talking About The Power of 'Entry Interviews' and 'Stay Interviews' Strategies for Improving Employee Retention in Small Businesses --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.
January 13, 2026
Think Twice Before Hiring or Promoting "Brilliant Jerks" Arianna Huffington criticizes valuing employees solely on brilliance, coining the term "brilliant jerks" for talented yet toxic workers "Brilliant jerks" can hide their toxic behaviors behind exceptional performance, complicating their identification and the management of their negative impact. Their presence can damage team unity, foster a toxic work environment, decrease morale and productivity, and lead to significant financial losses. Tolerating or rewarding such behavior normalizes toxicity and can drive away talented individuals, damaging the company's reputation and its ability to attract and retain top talent. Leaders often struggle to address these individuals due to their perceived value, despite the negative consequences on the team and overall work environment. Identifying toxic traits early, emphasizing emotional intelligence, and fostering teamwork in hiring and promotion processes can help create a healthier, more productive work environment. 547 words ~ 2.5 min read Arianna Huffington, the co-founder of The Huffington Post, famously criticized the practice of valuing employees solely based on their brilliance. She coined the term "brilliant jerks" for those who excel in their job but have a negative impact on the workplace. While it can be tempting to ignore interpersonal flaws for talent's sake, promoting or hiring such individuals often leads to long-term harm. Here, we delve into why this approach is problematic and highlight warning signs of toxic traits. Identifying "brilliant jerks" at work can be tricky. Their exceptional performance and creativity may hide toxic behaviors, making it hard for supervisors and colleagues to address their negative impact. Sometimes, these individuals are socially adept, which complicates recognizing their harmful traits. This dual nature causes confusion, as their value as high performers clashes with their negative influence. Their behavior might be situationally toxic, especially under stress, making it challenging to address effectively. The problem is "brilliant jerks" can significantly impede team unity. Their arrogance or aggression can foster a toxic environment, resulting in reduced morale and productivity among team members. When collaboration and mutual respect are undermined, innovation and efficiency are inevitably impacted. Studies indicate that toxic work environments lead to nearly $50 billion in annual losses for U.S. businesses , with a toxic culture being the leading cause of employee turnover in the initial six months of the Great Resignation. Unfortunately, tolerating or rewarding such behavior promotes disrespect, egoism, and a lack of empathy. This can normalize toxicity, driving away talented individuals who seek a positive work environment. In the long run, it undermines trust and collaboration, crucial for innovation and support. This damages the company's reputation and makes it hard to attract and keep top talent who value a healthy workplace. Dealing with these individuals can be tough due to their perceived value, even if their behavior is harmful. Leaders may fear losing their skills or impacting key projects, leading to tolerance of their actions. The misconception that high performers can behave differently can cloud decision-making, sending the wrong message to the team. It can be difficult to spot 'brilliant jerks' in the hiring process, but these red flags can help draw attention to traits that may overshadow stellar performance. If you do hire someone with these qualities by mistake, Huffington advises business leaders to act quickly: “Don't go there. And if you go there by mistake, fire them as fast as possible.” Red Flags of Toxic Traits: Empathy Deficit: Failing to grasp or appreciate others' feelings and viewpoints. Excessive Arrogance: Constantly asserting superiority over colleagues and disregarding their ideas outright. Resistance to Feedback: Being defensive towards criticism, viewing it as a personal attack rather than a chance for improvement. Manipulative Tactics: Using deceit or coercion to further personal objectives at the expense of others. "Brilliant jerks" love sharing private information in the form of 'secrets.' Social Withdrawal: Drifting apart from team activities and discussions, either by choice or due to others' reactions. Recognizing these red flags is crucial for fostering a healthy work environment. By placing a strong emphasis on emotional intelligence and teamwork during the hiring and promotion processes, organizations can cultivate a culture characterized by mutual respect and seamless collaboration. This, in turn, paves the way for achieving long-term success and sustainable growth. Read More: From Conflict to Collaboration: Turning Workplace Disputes into Growth Opportunities Hiring in a Tight Market: Your Local Playbook for Finding and Keeping Great People Rock Stars Vs. Superstars: Who's Fueling Your Team's Future?  --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.
January 12, 2026
At the risk of starting the year off with doom and gloom, this is a topic that’s becoming increasingly important. Whether it’s personal uncertainties leaking into the workplace or your employees have concerns about the business or their place in it, many of them are feeling like they’re operating on unstable ground. This topic, while uncomfortable, is not something to be ignored or swept under the business welcome mat. Yet for business owners, this can feel like one more thing on an exhaustive to-do list. You’re managing cash flow, customers, vendors, and growth. Now you’re also managing feelings. (Insert face palm emoji, right?)  The good news is you don’t need a corporate HR department or a perfect roadmap to support your team well. What employees need most during uncertain times isn’t grand gestures. It’s steadiness. Clarity. And signs that the person at the helm is paying attention. Smart Ways to Steady Your Team While you can’t tell someone how to feel, or squash their concerns with logic, you can use these practical, realistic ways to support your employees when things feel unpredictable, without overpromising or burning yourself out. Start with honest, human communication When something is brewing at a company, many leaders make the mistake of falling silent. They don’t have all the answers, so they don’t want to share partial information. They vow to tell employees once they have the complete picture. However, silence breeds stories, and rarely the good kind. When employees don’t know what’s happening, they tend to imagine worst-case scenarios. You don’t need all the answers, but you do need to talk. Share what you know, what you don’t, and what you’re watching. A simple “Here’s where we are right now” goes a long way. Consistent updates, even short ones, create a sense of trust. Think of it like being a lighthouse, not a weather forecaster. You don’t control the storm. You help people navigate it. Acknowledge concerns while reinforcing stability There’s a difference between acknowledging uncertainty and amplifying it. You don’t need to constantly reference challenges or dwell on what might go wrong. Instead, name the reality and then pivot to the established light on the horizon. This is not a time for platitudes like “It’s bound to get better.” Share what you know to be true not some overly optimistic view. Saying “I know this season feels unsettled for a lot of people” validates emotions. Following it with “Here’s what remains solid about our business and our team” restores balance. People don’t expect you to eliminate stress. They want to know you see it. Offer flexibility where it’s possible Flexibility has become one of the most meaningful benefits a small business can offer. It doesn’t always mean remote work or reduced hours. Sometimes it’s flexibility in scheduling, understanding personal constraints, or adjusting expectations during high-stress periods. When employees feel trusted to manage their time and energy, they’re more likely to stay engaged and loyal. Flexibility says, “I care about you as a whole person,” which matters deeply when life feels unpredictable. Focus on what employees can control Uncertainty is unsettling because it takes control away. One of the most supportive things you can do is help employees focus on what they can influence right now. Clear priorities, defined roles, and achievable short-term goals provide a sense of progress. Break big objectives into smaller wins. Momentum is calming. It reminds people that forward motion is still happening, even if the horizon looks fuzzy. Reinforce purpose and contribution During uncertain times, people naturally ask, “Does my work matter?” This is where small businesses have an advantage. You can connect the dots between daily tasks and real impact. Remind employees how their work serves customers, supports the community, or strengthens the business. Specific recognition is powerful. Instead of a generic “good job,” try “That follow-up you did helped retain that longtime client. Great work.” Purpose grounds people when external circumstances feel shaky. It also provides them with ideas of what you and the business value. Encourage connection, not forced positivity Team connection doesn’t require mandatory happy hours or constant cheerleading. In fact, forced positivity can backfire. What people crave is authentic connection. Create space for check-ins that aren’t solely about tasks. Ask how people are doing and mean it. Sometimes support looks like listening, not fixing. A team that feels connected is more resilient when facing uncertainty together. Model calm, realistic leadership Your team takes emotional cues from you, whether you intend it or not. That doesn’t mean you need to pretend everything is fine. It means showing that challenges can be faced with composure and thoughtfulness, not short-tempered flares. Calm leadership isn’t about having all the answers. It’s about demonstrating that uncertainty can be navigated with intention. When you model steadiness, you give your team permission to do the same. Remember small actions compound Support doesn’t have to be dramatic to be effective. Small, consistent actions build trust over time. Things like clear communication, reasonable flexibility, and genuine recognition compound quietly, like interest in a well-managed account. In uncertain times, employees don’t expect perfection. They want leadership that feels human, grounded, and responsive. Robotic repetition of the company line doesn’t instill confidence. Uncertainty may be part of the landscape these days, but how you lead through it is still very much within your control. Read More: 5 Professional Development Practices That will Elevate Your Team's Success Five Strategies for Leading Through Emotionally Charged Times From Conflict to Collaboration: Turning Workplace Disputes into Growth Opportunities Ignite and Empower Your Team with Verbal Feedback Mastering Emotional Agility: A Vital Leadership Skill for Modern Workplaces ------- Christina Metcalf is a writer, ghostwriter and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal audience. She’s the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Facebook: @metcalfwriting Instagram: @christinametcalfauthor LinkedIn: @christinametcalf5