How Being the Bearer of Good News Can Be a Boon for Business

October 1, 2024

If you’re like many of us, you may have decided that watching the news is not in your mental health’s best interest. From angry rants to misinformation, it’s difficult to understand the benefits these days. That’s why focusing on positivity and feel-good stories can help your business stand out and create a sense of connection with your audience.


But what kind of “feel good” content can you provide?


Good News Topics for Small Businesses

Being the bearer of good news in your community will not only make people feel good, but it will also give you a reputation as someone who cares. When it comes to helping people to know, like, and trust you, this speaks volumes.


Here are a few ideas of things you can share:


Acts of Kindness

Share stories about employees or customers going above and beyond to help others.


Highlight local initiatives where the business or community members are supporting charitable causes. In the upcoming months, especially around the holiday, you’ll see a lot of this.


Customer Success Stories

Feature testimonials or case studies where a customer has had a positive experience or achieved a great outcome thanks to your products/services. Highlight what they have achieved as the primary story then mention how you helped as a secondary point.


Employee Milestones & Celebrations

Announce work anniversaries, promotions, or personal achievements of your team members. Celebrate employees’ birthdays, new babies, or life events (before sharing make sure they are okay with this publicity).


Supporting Local Causes

Share updates on any partnerships or donations to local charities, schools, or community projects. Post about volunteer efforts and the positive impact they are making locally. Ask your employees what their favorite causes are and give them a shoutout on social. For instance, if you have an adopted dog and believe in the importance of adopting and helping the shelters, share that.


New Products or Services Launch

Introduce a new product line, service, or offering that solves a problem or adds value. Highlight how these innovations are making life easier for customers or improving the community. Sometimes the way your product or service helps isn’t directly about your product but the makers who use it. Consider how Sharpie showcases the artists that use their permanent markers.


Eco-Friendly Initiatives

Share the steps your business is taking to become more sustainable—reducing waste, recycling efforts, or eco-friendly products/services. Post about local environmental wins, such as clean-up events or green energy milestones. Talk about how you’re supporting local initiatives and doing your part even if it’s not mandatory for you to do so.


Local Business Collaborations

Collaborate with other businesses in ways that benefit the community, such as joint discounts or events. Share stories of how your business is helping lift up other local entrepreneurs whether it’s through mentoring or working with young people who want to own a business.


Community Achievements

Celebrate milestones in your community, such as a neighborhood clean-up, school achievements, or local sports team wins. Congratulate students on their academic achievements. Share remarkable long-standing achievements or history about the area. Make people proud of your town and your business community. Recognize individuals in the community who are making a difference.


Health & Wellness Tips

Share tips, advice, or workshops on staying mentally and physically healthy during challenging times. Highlight how your products or services can help. For instance, if you run a restaurant, “star” the low-cal or low-carb options to make it easier for those on restricted diets.


Discuss what you do to unwind when you have a bad day. Highlight the success of customers or community members who have made strides in improving their health.


Positive Industry Trends

Share good news about your industry—innovations, recovery stories, or exciting new trends that signal growth and opportunities.


Customer “Thank You” Posts

Publicly thank customers for their loyalty, sharing heartwarming moments, photos, or stories from customer interactions.


Run campaigns where customers share their own good news stories, featuring them on your page.


Feel-Good Holidays or Observances

Celebrate small, positive holidays like National Compliment Day, World Kindness Day, or Random Acts of Kindness Week, encouraging others to spread joy.

 

Local “Hidden Gems” Features

Highlight local attractions, businesses, or nature spots that uplift the community and showcase positive aspects of the area. Create “good news tours” of local treasures that bring people together and inspire positivity. Send a call-out to some of your favorite businesses—a rising tide lifts all boats.


Small Wins & Milestones for the Business

Celebrate overcoming challenges and adapting in tough times, showcasing resilience and optimism.


Positive Customer Reviews & Feedback

Feature a regular "Good Vibes" post series where you share uplifting feedback from happy customers, making them feel appreciated.

 

Feel-Good Content (Quotes, Memes, Videos)

Share inspirational quotes, funny memes, or heartwarming videos that brighten up people's day and spread positivity. After all, everyone forgets their woes when they see videos of dogs being reunited with their owners.stud


By sharing the good things in your community, your business can foster a sense of togetherness, spread joy, help people temporarily forget their struggles, and build a strong, positive brand presence. Can’t we all use a little more of that?



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Christina Metcalf is a writer/ghostwriter who believes in the power of positivity. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She loves road trips, hates exclamation points, and is currently writing this sitting in a mandatory evacuation zone.

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Medium: @christinametcalf

Facebook: @tellyourstorygetemtalking

Instagram: @christinametcalfauthor

LinkedIn: @christinagsmith

Smart Ways to Use Summer Interns in Any Business

April 27, 2026
Summer is a great time to consider the advantage of temporary labor. You know that project you’ve been putting off? How about the organization structure you wanted to build? What about that technology trial? Or maybe there's something you’ve been doing that could easily be managed by someone else so you can free up your time for things that require your attention? As vacations loom and customer buying patterns shift, it’s an ideal time to explore temporary hires or interns. According to the National Association of Colleges and Employers , businesses expect to hire 3.9% more interns than in the previous year, and 81% say they plan to increase or maintain intern hiring. But if you think you can just bring in an intern, hand over a pile of small tasks, and call it a program, you’re missing a bigger strategic opportunity. The smartest businesses do something different. They don’t use interns just to fill a chair or display them to the community to look like a business that’s worried about the future workforce. They use them to tackle work that matters. Don’t think your business could use an intern? Think again. Here are a few ingenious ways to get things done with the “summer help”: Process Detective One of the best ways to use an intern is as a process detective. Every business has systems that have grown messy over time. Maybe your onboarding is inconsistent. Maybe client files are stored in three places, and no one knows which version is right. Maybe your front desk, inbox, or quoting process depends too much on tribal knowledge. An intern can document workflows, identify bottlenecks (they provide fresh ideas because they don’t know the history), and help organize procedures in a way that saves your team time long after summer ends. It’s not glamorous work, but it’s high-value work and the intern can learn a lot about process, efficiencies, and operations. Customer Experience Reviewer Interns can also be incredibly helpful as customer-experience reviewers. When you’re inside your own business every day, it becomes hard to see friction points. An intern has fresh eyes. Ask them to walk through the experience as if they were a customer. Could they find the right information on your website? Was the contact process clear? Did your social media tell them what you do? Was your location easy to navigate? In almost every industry, there are blind spots the employees stopped noticing years ago. Content Miner Another strong use for interns is content mining. This is especially useful for businesses that know they should be marketing more consistently but never seem to have the time. An intern can help turn existing knowledge into usable content. They can gather frequently asked questions, interview staff, organize customer success stories, pull together blog topic ideas, or help sort photos and video clips you already have. They may not be your final decision-maker, but they can absolutely help uncover the raw material your business has been sitting on. Put them to this task and you may uncover six months’ worth of content that no one can produce but you—an excellent way to stand out on social media. Researcher Summer interns are also well suited for research projects that tend to get pushed aside. Maybe you want to understand what competitors are doing, what events are worth attending, what partnerships might make sense, or what new audience segments you should be reaching. Maybe you want a clearer picture of local market trends or customer reviews. Interns can gather and organize that information (or use AI to do it) so leadership can make smarter decisions without spending hours chasing data. Internal Knowledge Organizer Another overlooked role is internal knowledge organizer. In many small and midsize businesses, important information lives in emails, sticky notes, shared drives, and one very loyal employee’s head. That isn’t a system. It’s a problem waiting to happen. What becomes of your operations if something happens to that employee? At some point every employee leaves. What information would walk with them? An intern can help create shared resources, update templates, build simple reference guides, and make day-to-day information easier for everyone to find. That kind of cleanup can be the difference between having information at your fingertips or having to leave countless messages for past employees. Event Planner or Worker If your business hosts events, supports the community, or depends on local visibility, interns can help there too. They can assist with planning checklists, event follow-up, sponsorship tracking, guest communication, and post-event recaps. They can help your business show up more professionally and more consistently. As we head into a season when networking, festivals, community programs, and business events often increase, that kind of support can make a noticeable difference. But none of this works if the internship is built around filler. Interns don’t need to run your business, but they do need real assignments, some context, and a sense that their work matters. It’s good for them and for you. NACE notes that organized internship programs are linked to better conversion outcomes, and interns who are satisfied with their experience are far more willing to accept an offer from that employer later on. If you’re bringing in summer help, think beyond the 2026 version of coffee runner. Think about what your business needs that your team never has time to tackle. Consider the projects that improve efficiency, strengthen visibility, and make future growth easier. That’s where interns can shine and that’s a much better use of a summer and a desk. Read More: 7 Things You Should Do Before Hiring for the Summer Delegation Done Right: Free Yourself and Empower Your Team How to Build a Culture People Want to Be Part Of How to Verify the Accuracy of An Applicant's Resume ---------------- Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Facebook: @metcalfwriting Instagram: @christinametcalfauthor LinkedIn: @christinametcalf5

Roper Romp Map

By Lauren Batchelor • April 24, 2026
Ready to Romp? 

7 Ways to Capture Tax Refund Dollars This Month

April 20, 2026
Tax refund season creates a short spending window. The IRS writes that most refunds are issued within 21 days, and people can start checking status shortly after e-filing through the IRS refund tracker. In other words, your future customers are getting a little breathing room in their bank account right now, and that changes buying behavior. It may also feel like something that was out of (budget) reach before is now doable. This is not the moment to sit back and hope people wander in looking for a good deal. Tax refund spending is emotional as much as practical. People use it to catch up, upgrade, treat themselves, solve annoying problems, and finally buy the thing they have been postponing for months. Your job is to make your offer feel timely, useful, and easy to say yes to. The Biggest Mistake Businesses Make During Refund Season The biggest mistake businesses make during refund season is assuming customers will connect the dots on their own. They won’t. Humans love having money and then immediately finding twelve unrelated ways to spend it. You must position your offer so it feels relevant to this moment. How to Create a Great Refund Offer Start with the right angle. Refund spending usually falls into a few categories: practical fixes, overdue replacements, personal rewards, family spending, and future planning. If your marketing speaks to one of those motives, you’re far more likely to get attention than if you simply run a generic sale. A home service business, for example, should not just announce a discount. It should frame the offer around finally tackling the repair, cleanup, or upgrade customers have been putting off. A salon or spa should position services as a treat-after-tax-season reward. A retailer should spotlight wardrobe refreshes, spring updates, or bundle deals that feel a little indulgent but still smart. A professional service firm can offer a package that helps people invest in themselves or get organized for the rest of the year. You don’t need a complicated campaign. You just need fast, simple, easy to imagine marketing that leads people to spend with you. The Smart Splurge Offer One of the easiest plays is the “smart splurge” offer . Many buyers want to their refund without feeling irresponsible. Create a package that feels like a treat but is clearly positioned as a good value. A boutique could offer a spring style bundle. A med spa could create a glow-up package. A restaurant could promote a limited dinner-for-two experience. A home decor store could feature a room refresh collection. The message is not “spend your refund here.” It’s “put part of that extra cash toward something that actually feels good. You deserve it.” The “Finally Get it Done” Campaign Another quick win is the “ finally get it done” campaign . This is ideal for contractors, auto shops, dentists, cleaning companies, organizers, landscapers, and repair services. These offers may not be as sexy as the splurge, but it’s a great way to capture the attention of people who have been putting off a necessary expense because everyday bills keep getting in the way. Your marketing should speak directly to that tension: “Been putting this off? Now is a great time to take care of it.” That kind of message connects relief with action. Prepaid Packages Prepaid packages are also strong during refund season. If you offer a service people use repeatedly, sell bundles. Think fitness classes, salon visits or treatments, car washes, dog grooming, chiropractic sessions, meal prep, tutoring, or marketing consultations. Customers are more willing to commit when they have a little cash cushion, and you improve your immediate cash flow. Everyone gets to feel responsible. Upgrades Limited-time upgrades work especially well too. Instead of discounting your core offer, add value. A photographer can include extra edited images. A furniture store can add free delivery. A service business can include an extended consultation, bonus maintenance visit, or premium add-on. This protects your pricing while making the purchase feel more worthwhile. Gift Card Bonuses Gift card bonuses are another smart move that can be implemented quickly. Offer something like “Buy a $100 gift card, get $20 extra.” This is especially effective for restaurants, salons, boutiques, family entertainment businesses, and specialty retail. It works for self-purchasers and for people who want to stretch refund money across multiple visits. Messaging Matters Your messaging matters as much as the offer. Keep it benefit-focused. Instead of “We’re having a refund sale,” try language like: “Use your tax refund to finally tackle that project.” “Put your refund toward a spring refresh you’ll enjoy all season.” “Catch up on the service you’ve been putting off.” “Invest in something that makes your life easier.” “Treat yourself without breaking the bank.” That last part matters. Customers do not want to feel reckless. They want to feel smart, a little rewarded, and slightly ahead for once. Also, don’t ignore existing customers. Refund season is a great reactivation opportunity. Send a message to past clients with a timely reason to come back now. “Haven’t seen you in a while” becomes much more effective when paired with a relevant seasonal offer. Speed matters more than perfection here. The tax filing deadline for most individual filers was April 15, 2026, and refunds continue rolling out after that, especially for procrastinators who took it down to the wire and others who have been thinking about the smartest way to spend it. This is a live window, not a theoretical one and it’s time to start using it if you haven’t already. Again, you don’t need a massive campaign. You need a timely offer, a clear message, and a fast way to get in front of buyers who finally have a little room to act. Tax refund season is one of those moments when good marketing is less about brilliance and more about relevance. Show people how your business fits what they want to do with that money right now, and you give them a much easier reason to choose you. Read More: Holiday Gift Card Strategies for Small Business Season Revenue Without Regret: Designing Offers You're Proud to Sell Win at First Impressions ---------- Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Facebook: @metcalfwriting Instagram: @christinametcalfauthor LinkedIn: @christinametcalf5