How to Embrace More Than Just Christmas in Your Business

November 27, 2023

The holiday season is a time of joy, celebration, and increased consumer spending.  For small businesses, this time offers a tremendous opportunity to maximize sales and connect with customers on a deeper level. But if you think of the holiday season as just Thanksgiving and Christmas, you could be missing out.

 

Experts estimate that most small retail businesses earn about 20% of their annual sales in December and even more if you factor in November as well. While Christmas has been the front runner in most people’s minds for decades, there’s now a lot more mainstream celebrating occurring in the last quarter of the year, and your business should be a part of it.

 

Whether your customer celebrates Christmas, Hanukkah, Kwanzaa, Diwali, or other religious or cultural holidays, tailoring your approach can make a significant impact on your bottom line. Below are some proven tactics that will ensure you leverage the holidays to increase sales for small businesses while in parallel, having a positive impact on the local community.

 

Embrace Inclusivity and Diversity

Recognizing and celebrating the diversity is crucial. Acknowledge various holidays through inclusive messaging in your marketing materials, social media posts, and storefront decorations. Consider featuring a diverse range of holiday greetings and symbols to resonate with customers from different cultural backgrounds. Inclusivity not only broadens your customer reach but also fosters a sense of belonging among diverse communities.

 

Some business owners may feel inauthentic if they embrace something they don’t celebrate. However, this is about providing a fulfilling customer experience. And if your customers are celebrating other holidays, you should be too.

 

Curate Special Holiday Offers and Promotions

Entice shoppers with exclusive holiday deals, discounts, and bundled offers. Create promotions specific to each holiday, offering value-driven packages or themed products that align with the spirit of the occasion. Consider limited-time offers or holiday-themed gift sets to attract customers seeking unique gifts for their loved ones.

 

Personalize Customer Experiences

Go the extra mile to personalize interactions with your customers. Use their purchase history or preferences to recommend suitable holiday gifts or products. Consider sending personalized holiday greetings or thank-you notes, adding a touch of warmth and appreciation that resonates with the festive season. If your community celebrates a custom that nearby towns don’t, embrace it and teach others about it.

 

Host Festive Events and Workshops

Organize holiday-themed events or workshops that align with the spirit of the season. These can include DIY gift-wrapping sessions, cooking classes featuring traditional holiday recipes, or storytelling sessions highlighting diverse cultural celebrations. Such events not only attract customers but also foster community engagement and goodwill.

 

Optimize Online Presence and E-commerce

With the rise in online shopping, ensure your website is optimized for the holiday rush. Create a seamless and secure online shopping experience, highlighting holiday-specific products or gift guides. Leverage social media platforms to showcase your holiday offerings and engage with customers through interactive content like polls, quizzes, or behind-the-scenes glimpses of your holiday preparations.

 

Encourage Gift Cards and Gift Certificates

Gift cards and certificates are popular choices during the holidays. Promote them as ideal presents for friends and family, allowing recipients to choose their preferred products or services. Ensure these options are prominently displayed and easily accessible both online and in-store.

 

Partner with Local Charities or Causes

Spread the holiday cheer by partnering with local charities or initiatives. Consider donating a portion of your sales to a charitable cause or organizing a fundraising event. Engaging in philanthropic endeavors not only reflects positively on your business but also resonates with customers seeking socially responsible brands. Plus, volunteering and charitable giving works in every season.

 

Extend Gratitude and Appreciation

Show appreciation to your loyal customers by offering loyalty rewards or exclusive perks during the holiday season. A simple thank-you note or token of appreciation can strengthen customer loyalty and encourage repeat business.

 

Additional Holiday Diversity Tips

If you want to ensure your business appeals to more than just Christmas shoppers, consider the following ideas:

  • Research the different types of holidays that fall during the end of the year and showcase other’s customs.
  • Infuse your business space with decorations that represent a variety of cultural celebrations, ensuring that your customers feel a sense of inclusivity.
  • Be mindful to include elements from various cultural festivities, creating a warm and welcoming atmosphere for everyone.
  • Introduce products or services that cater to different cultural celebrations. For instance, offer special promotions or themed items during Diwali, Hanukkah, Lunar New Year, and other significant occasions.
  • Craft marketing messages that embrace diversity and use inclusive language, acknowledging various cultural and religious celebrations.
  • Extend personalized holiday greetings to your customers, recognizing and respecting the diversity of celebrations during the season.
  • Consider offering special discounts or promotions tied to specific cultural or religious holidays to show your appreciation for the varied traditions your customers may observe.
  • Host or participate in cultural events within your community to demonstrate your commitment to inclusivity.
  • Engage with local cultural organizations and collaborate on initiatives that celebrate diversity, creating a positive and inclusive image for your business.

 

Small Business Season presents an amazing opportunity for small businesses to connect with customers, boost sales, and foster a sense of community. By reaching out and celebrating additional holiday beliefs and celebrations, offering tailored promotions, and personalizing customer experiences, you can make the most of this festive period, while respecting the diverse holiday traditions of your customers. Remember, the holidays are about spreading joy, goodwill, and building lasting connections with your customers and the local community. Realizing that your customers are celebrating more than just Christmas is a good start.

--------



This article published by the Leavenworth-Lansing Area Chamber of Commerce with permission from Frank Kenney Chamber Pros Community.

Smart Ways to Use Summer Interns in Any Business

April 27, 2026
Summer is a great time to consider the advantage of temporary labor. You know that project you’ve been putting off? How about the organization structure you wanted to build? What about that technology trial? Or maybe there's something you’ve been doing that could easily be managed by someone else so you can free up your time for things that require your attention? As vacations loom and customer buying patterns shift, it’s an ideal time to explore temporary hires or interns. According to the National Association of Colleges and Employers , businesses expect to hire 3.9% more interns than in the previous year, and 81% say they plan to increase or maintain intern hiring. But if you think you can just bring in an intern, hand over a pile of small tasks, and call it a program, you’re missing a bigger strategic opportunity. The smartest businesses do something different. They don’t use interns just to fill a chair or display them to the community to look like a business that’s worried about the future workforce. They use them to tackle work that matters. Don’t think your business could use an intern? Think again. Here are a few ingenious ways to get things done with the “summer help”: Process Detective One of the best ways to use an intern is as a process detective. Every business has systems that have grown messy over time. Maybe your onboarding is inconsistent. Maybe client files are stored in three places, and no one knows which version is right. Maybe your front desk, inbox, or quoting process depends too much on tribal knowledge. An intern can document workflows, identify bottlenecks (they provide fresh ideas because they don’t know the history), and help organize procedures in a way that saves your team time long after summer ends. It’s not glamorous work, but it’s high-value work and the intern can learn a lot about process, efficiencies, and operations. Customer Experience Reviewer Interns can also be incredibly helpful as customer-experience reviewers. When you’re inside your own business every day, it becomes hard to see friction points. An intern has fresh eyes. Ask them to walk through the experience as if they were a customer. Could they find the right information on your website? Was the contact process clear? Did your social media tell them what you do? Was your location easy to navigate? In almost every industry, there are blind spots the employees stopped noticing years ago. Content Miner Another strong use for interns is content mining. This is especially useful for businesses that know they should be marketing more consistently but never seem to have the time. An intern can help turn existing knowledge into usable content. They can gather frequently asked questions, interview staff, organize customer success stories, pull together blog topic ideas, or help sort photos and video clips you already have. They may not be your final decision-maker, but they can absolutely help uncover the raw material your business has been sitting on. Put them to this task and you may uncover six months’ worth of content that no one can produce but you—an excellent way to stand out on social media. Researcher Summer interns are also well suited for research projects that tend to get pushed aside. Maybe you want to understand what competitors are doing, what events are worth attending, what partnerships might make sense, or what new audience segments you should be reaching. Maybe you want a clearer picture of local market trends or customer reviews. Interns can gather and organize that information (or use AI to do it) so leadership can make smarter decisions without spending hours chasing data. Internal Knowledge Organizer Another overlooked role is internal knowledge organizer. In many small and midsize businesses, important information lives in emails, sticky notes, shared drives, and one very loyal employee’s head. That isn’t a system. It’s a problem waiting to happen. What becomes of your operations if something happens to that employee? At some point every employee leaves. What information would walk with them? An intern can help create shared resources, update templates, build simple reference guides, and make day-to-day information easier for everyone to find. That kind of cleanup can be the difference between having information at your fingertips or having to leave countless messages for past employees. Event Planner or Worker If your business hosts events, supports the community, or depends on local visibility, interns can help there too. They can assist with planning checklists, event follow-up, sponsorship tracking, guest communication, and post-event recaps. They can help your business show up more professionally and more consistently. As we head into a season when networking, festivals, community programs, and business events often increase, that kind of support can make a noticeable difference. But none of this works if the internship is built around filler. Interns don’t need to run your business, but they do need real assignments, some context, and a sense that their work matters. It’s good for them and for you. NACE notes that organized internship programs are linked to better conversion outcomes, and interns who are satisfied with their experience are far more willing to accept an offer from that employer later on. If you’re bringing in summer help, think beyond the 2026 version of coffee runner. Think about what your business needs that your team never has time to tackle. Consider the projects that improve efficiency, strengthen visibility, and make future growth easier. That’s where interns can shine and that’s a much better use of a summer and a desk. Read More: 7 Things You Should Do Before Hiring for the Summer Delegation Done Right: Free Yourself and Empower Your Team How to Build a Culture People Want to Be Part Of How to Verify the Accuracy of An Applicant's Resume ---------------- Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Facebook: @metcalfwriting Instagram: @christinametcalfauthor LinkedIn: @christinametcalf5

Roper Romp Map

By Lauren Batchelor • April 24, 2026
Ready to Romp? 

7 Ways to Capture Tax Refund Dollars This Month

April 20, 2026
Tax refund season creates a short spending window. The IRS writes that most refunds are issued within 21 days, and people can start checking status shortly after e-filing through the IRS refund tracker. In other words, your future customers are getting a little breathing room in their bank account right now, and that changes buying behavior. It may also feel like something that was out of (budget) reach before is now doable. This is not the moment to sit back and hope people wander in looking for a good deal. Tax refund spending is emotional as much as practical. People use it to catch up, upgrade, treat themselves, solve annoying problems, and finally buy the thing they have been postponing for months. Your job is to make your offer feel timely, useful, and easy to say yes to. The Biggest Mistake Businesses Make During Refund Season The biggest mistake businesses make during refund season is assuming customers will connect the dots on their own. They won’t. Humans love having money and then immediately finding twelve unrelated ways to spend it. You must position your offer so it feels relevant to this moment. How to Create a Great Refund Offer Start with the right angle. Refund spending usually falls into a few categories: practical fixes, overdue replacements, personal rewards, family spending, and future planning. If your marketing speaks to one of those motives, you’re far more likely to get attention than if you simply run a generic sale. A home service business, for example, should not just announce a discount. It should frame the offer around finally tackling the repair, cleanup, or upgrade customers have been putting off. A salon or spa should position services as a treat-after-tax-season reward. A retailer should spotlight wardrobe refreshes, spring updates, or bundle deals that feel a little indulgent but still smart. A professional service firm can offer a package that helps people invest in themselves or get organized for the rest of the year. You don’t need a complicated campaign. You just need fast, simple, easy to imagine marketing that leads people to spend with you. The Smart Splurge Offer One of the easiest plays is the “smart splurge” offer . Many buyers want to their refund without feeling irresponsible. Create a package that feels like a treat but is clearly positioned as a good value. A boutique could offer a spring style bundle. A med spa could create a glow-up package. A restaurant could promote a limited dinner-for-two experience. A home decor store could feature a room refresh collection. The message is not “spend your refund here.” It’s “put part of that extra cash toward something that actually feels good. You deserve it.” The “Finally Get it Done” Campaign Another quick win is the “ finally get it done” campaign . This is ideal for contractors, auto shops, dentists, cleaning companies, organizers, landscapers, and repair services. These offers may not be as sexy as the splurge, but it’s a great way to capture the attention of people who have been putting off a necessary expense because everyday bills keep getting in the way. Your marketing should speak directly to that tension: “Been putting this off? Now is a great time to take care of it.” That kind of message connects relief with action. Prepaid Packages Prepaid packages are also strong during refund season. If you offer a service people use repeatedly, sell bundles. Think fitness classes, salon visits or treatments, car washes, dog grooming, chiropractic sessions, meal prep, tutoring, or marketing consultations. Customers are more willing to commit when they have a little cash cushion, and you improve your immediate cash flow. Everyone gets to feel responsible. Upgrades Limited-time upgrades work especially well too. Instead of discounting your core offer, add value. A photographer can include extra edited images. A furniture store can add free delivery. A service business can include an extended consultation, bonus maintenance visit, or premium add-on. This protects your pricing while making the purchase feel more worthwhile. Gift Card Bonuses Gift card bonuses are another smart move that can be implemented quickly. Offer something like “Buy a $100 gift card, get $20 extra.” This is especially effective for restaurants, salons, boutiques, family entertainment businesses, and specialty retail. It works for self-purchasers and for people who want to stretch refund money across multiple visits. Messaging Matters Your messaging matters as much as the offer. Keep it benefit-focused. Instead of “We’re having a refund sale,” try language like: “Use your tax refund to finally tackle that project.” “Put your refund toward a spring refresh you’ll enjoy all season.” “Catch up on the service you’ve been putting off.” “Invest in something that makes your life easier.” “Treat yourself without breaking the bank.” That last part matters. Customers do not want to feel reckless. They want to feel smart, a little rewarded, and slightly ahead for once. Also, don’t ignore existing customers. Refund season is a great reactivation opportunity. Send a message to past clients with a timely reason to come back now. “Haven’t seen you in a while” becomes much more effective when paired with a relevant seasonal offer. Speed matters more than perfection here. The tax filing deadline for most individual filers was April 15, 2026, and refunds continue rolling out after that, especially for procrastinators who took it down to the wire and others who have been thinking about the smartest way to spend it. This is a live window, not a theoretical one and it’s time to start using it if you haven’t already. Again, you don’t need a massive campaign. You need a timely offer, a clear message, and a fast way to get in front of buyers who finally have a little room to act. Tax refund season is one of those moments when good marketing is less about brilliance and more about relevance. Show people how your business fits what they want to do with that money right now, and you give them a much easier reason to choose you. Read More: Holiday Gift Card Strategies for Small Business Season Revenue Without Regret: Designing Offers You're Proud to Sell Win at First Impressions ---------- Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Facebook: @metcalfwriting Instagram: @christinametcalfauthor LinkedIn: @christinametcalf5