How to Run an Effective “12 Days of Deals” for Small Business Season

October 29, 2024

While the twelve days of Christmas are traditionally celebrated between December 25 (Christmas Day) and January 5 (the eve of the Epiphany), consumer businesses often celebrate with the “12 Days of Deals” observance where they offer a new deal every day for twelve days leading up to Christmas Eve (although any 12 consecutive days during Small Business Season works).

The discounts can be incredibly effective in generating buzz and drawing crowds. After all, everyone wants to know what tomorrow’s discount will be. In this article, we’ll walk you through how you can capitalize on your own “12 Days of Deals” during Small Business Season.

Even if you’re not a traditional retail business, remember all customers enjoy a deal (or, better yet, 12 of them!).


How to Run a Successful 12 Days of Deals Campaign

The holiday season is the perfect time for small businesses to engage customers and boost sales. A "12 Days of Deals" campaign is an effective way to generate excitement, attract new customers, and encourage repeat purchases.

Here’s how your business can make the most of this strategy, regardless of your industry.


Step One: Set Goals for Your Campaign

This is not a giveaway. For your 12 Days of Deals to have an impact on your bottom line, you should get clear about what you want to achieve with your campaign.

Are you looking to:

·        Increase overall sales?

·        Clear out old inventory?

·        Drive foot traffic to a physical location?

·        Grow your email list or social media followers?

·        Boost brand awareness?

Setting clear goals will help you structure the campaign and measure its success.


Step Two: Plan Your 12 Days of Deals Strategically

Create a day-by-day plan for your promotions. This is not something you want to do on the fly when you have time to post each day. Consistency is key to this type of campaign. You want to build excitement.

Here are some basics to keep in mind:

·        Offer a Mix of Deals. Rotate discounts, giveaways, and special bundles to keep things fresh and exciting for your customers.

·        Use Escalating Deals. Start with smaller offers and save the biggest deals for the final days.

·        Feature Different Products/Services. Highlight various items each day or different aspects of your business, such as services, gift cards, or seasonal products. If you sell to different demographics, keep them all in mind and offer something for everyone during the 12 days. That doesn’t mean offering multiple deals each day. Just make sure you rotate the appeal. For instance, if you sell makeup and you have a youth line and a mature skin line, either create a discount on all makeup or choose a day to offer something special to the youth and something special for the other group. The deals do not have to be the same or equal, but both demographics should be represented so no one feels left out.


Step Three: Create a Promotional Calendar

Again, consistency is key. Develop a promotional calendar that outlines:

·        What deal will be offered each day.

·        How you will communicate the deal (social media, email, in-store signage, etc.). Save yourself some time and craft and schedule the posts ahead of the day. Use AI to draft them for even more time savings.

·        The time frame for each deal (e.g., 24-hour deals or extending some offers through the weekend). Decide whether you will honor the deals if someone “just misses” one.


Step Four: Promote the Campaign in Advance

Start spreading the word about your 12 Days of Deals campaign before it begins. Tell your chamber about it. Maybe they will include it in their newsletter, emails, or videos about Small Business Season. Use multiple channels to build anticipation such as:

·        Email marketing.

·        Website announcement.

·        Social media. Post countdowns to the first day “unveiling” of the campaign.

·        In-Store signage. Put up posters or signs to let customers know that the promotion is coming soon.

·        Video. On short Reels, TikToks, and Stories, ask customers what they’re hoping to see as part of your 12 Days of Deals promo.


Step Five: Keep It Visible

Use marketing channels to keep the campaign visible and accessible. You might choose to make the deals announcement every day at the same time. You can roll it out in a live announcement to build buzz and interact with your audience. Don’t forget to:

·        Send daily deal alerts to your mailing list, including eye-catching visuals and a clear call-to-actions.

·        Post daily updates about the deal of the day, using engaging images, videos, or stories to grab attention.

·        Feature a “12 Days of Deals” banner on your homepage and social media profiles. Dedicate a section to showcasing the daily offers.

·        Promote the deal of the day with in-store announcements or signage to entice walk-in customers.


Step “Six”: Use a Sense of Urgency

While this isn’t a step in itself (thus the “”), it’s critical that with this type of promotion, it’s all about the ticking clock. The deal is only good for a limited time (establish that ahead of the promotion and communicate it with every deal that is announced).

Encourage customers to act quickly by emphasizing limited availability. Use phrases in your marketing and communications such as:

·        Today only (or whatever hours you’ve established)

·        Limited quantities available

·        While supplies last

·        Sold Out – if you limit quantities of the deal ahead of time and you sell out, make sure you publish that you sold out on your social media and website. You do this for two reasons—you want to minimize the disappointment and don’t want people to make a special trip only to realize it’s no longer available AND people will see you sell out and that will further drive their fear of missing out. When the next deal is announced, they will not hesitate and will buy immediately.


Step Seven: Engage Your Audience

Run an interactive campaign to boost engagement. You can do this by:

·        Offering an additional prize for one lucky customer who takes advantage of the daily deal.

·        Asking customers to share photos of their purchases or tag your business for a chance to win a bonus prize.

·        Using live-streaming on social media to show people in your business and answering any questions.


Step Eight: Monitor and Learn

Track the success of each day’s deal to see what resonates most with your customers. Metrics to consider include:

·        Sales volume

·        Website traffic

·        Social media engagement

·        Email open and click-through rates


If a particular type of deal performs well, consider adapting future offers to better match customer interests. Additionally, if the deal is not inspiring action, think about tweaking deals in the future that were like the one that is not performing.


Drive Post-Campaign Engagement

After the 12 days are over, keep the momentum going. You’re now top of mind for these customers. Don’t waste the momentum. Show appreciation for customers who participated in the campaign by sending a thank you postcard or email. Entice them to return in January with a follow-up promotion.


Early Bonus: Reward Your Loyal Customers

Reward your loyal customers by allowing them early access to deals or a sneak preview of some of the deals. You can use this tactic to encourage sign-ups for a loyalty program or email list ahead of the holiday season. This also allows them to feel “in the know.” While they may leak some of your deals early, talking about you and your deals is well worth the secret getting out.

Mid-Year Reset: 5 Smart Moves to Strengthen Your Small Business

June 9, 2025
The year's midpoint is your wake-up call—refocus now to finish strong. Scrutinize your numbers to find what’s working (and what’s not). Reboot your marketing before seasonal shifts hit. Remove workflow roadblocks to boost team output. Reconnect with your business’s core purpose. 597 Words ~ 3 minute read The midpoint of the year often hits like a reality check: goals half-met, momentum lagging, and a to-do list that keeps growing. But this moment is also a strategic gift: a reset button that can set you up for a stronger, smarter second half. Here are five high-impact moves to help you reset with intention and finish the year with confidence: 1. Run the Numbers, Then Rewrite the Playbook Take a hard look at your financials. Are you ahead, behind, or coasting? Scrutinize revenue trends, margins, and expenses. Identify what’s draining resources and double down on what’s driving growth. Use the insights to reshape your financial strategy for the next six months, because winging it isn’t a plan. 2. Reboot Your Marketing Before the Fall Rush If your marketing has lost steam, this is your window to revive it. Launch a seasonal promotion, refine your messaging, or test new channels to re-engage your audience. And don’t wait to prep for fall. Holiday planning starts now. Review your content calendar, track past performance, and align campaigns with your business goals. 3. Clear the Roadblocks Slowing Your Team Small inefficiencies become big headaches by year’s end. What processes are wasting time? Where’s the communication breaking down? Invite your team to flag friction points and co-create solutions. Even modest upgrades, such as automating reports, streamlining meetings and clarifying roles, can drive major gains. Harvard Business Review explores how better collaboration fuels better outcomes. 4. Recalibrate Your Goals and Reset Priorities It’s okay if the goals you set in January don’t fit anymore. Priorities evolve. What matters is focus. Reassess your KPIs and trim anything that’s distracting from your top objectives. Reset your team’s focus around fewer, clearer targets so execution becomes simpler and more powerful. 5. Reconnect with Your Why Amid the grind, your original mission can get blurry. Take a step back to reflect: Why did you start this business? Who do you serve, and how do you want to show up for them? Realigning with your purpose energizes your leadership and clarifies your brand. Fast Company outlines how reconnecting to your “why” boosts both engagement and performance. Bottom Line: A mid-year reset isn’t just a productivity hack, it’s a strategic imperative. It gives you space to pause, zoom out, and ask the critical questions that get lost in day-to-day urgency. By evaluating your numbers, refreshing your marketing, streamlining operations, focusing your goals, and reigniting your purpose, you give your business the fuel it needs to finish the year not just intact, but thriving. This isn’t about doing more; it’s about doing what matters most with greater clarity, consistency, and conviction. --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.

5 Genius Ways AI Can Stretch Your Existing Content

June 9, 2025
Who isn’t feeling the pain of being stretched too thin these days? If you’ve dabbled with AI, you may have cut the time it takes you to do administrative tasks by as much as 26 minutes a day (at least according to a recent survey in the UK). However, it’s possible to do a lot more than that when you move past administrative tasks and see where else you can do more with less. One of these areas is content. Most businesses are sitting on goldmines of content and don’t even know it. This article will show you five genius ways to get more out of what you already have by repurposing and restructuring the media. 1. Turn Longform Content into Shortform Gold Feed your existing blog posts, eBooks, or newsletters into an AI tool to extract highlights, tips, or quotes for social media posts. Creative twist: Use AI to rewrite the same message in multiple tones—professional, humorous, casual—or tailor it for different platforms like Instagram, LinkedIn, or Facebook. 2. Transform Video or Podcast Transcripts into Written Content AI transcription tools can convert spoken content into text. Use a language model to turn that transcript into blog posts, newsletters, or Q&A articles. Creative twist: Convert a video transcript into a “Top 5 Takeaways” post, a tutorial, or a visually rich infographic with AI-generated headlines. 3. Create Content for Different Audiences from One Source Take a general piece of content (like a blog post) and ask AI to adapt it for different member personas such as new members, loyal/engaged members, or industry partners. Creative twist: Turn one blog post into: · A beginner’s guide on the topic · A technical breakdown · A “pitch” version for partners or press releases 4. Build an Email Series from a Single Piece Take a detailed guide or blog post and ask AI to break it into a 3–5-part email series, complete with subject lines, CTAs, and value-focused messaging. Email series can be very effective in helping your content get noticed. People may not take the time to read a 700-word blog post, but if you email the summary points across several days, they’ll get the gist of the message and will most likely remember it better than reading it all at once. Creative twist: Include AI-generated teaser lines or questions at the end of each email to boost open and click rates. 5. Reimagine Content as Interactive Tools or Experiences Use AI to turn tips, FAQs, or how-to guides into interactive quizzes, calculators, or chatbot scripts that educate and engage users. Example: Turn a skincare routine blog into a “What’s Your Skin Type?” quiz, or a business checklist into a “Startup Readiness Scorecard.” The titles you choose for the materials can make the content a lot more appealing. You can even use reimagined, designed pieces as lead magnets. People often won’t recognize it in another format. Speaking of, upload any written content onto NotebookLM and create a podcast on the topic. You can even tell it which parts of the text you want it to pay attention to or avoid. There are so many things you can do with existing content and marketing collateral you already have. If you can’t think of any creative ideas on how to repurpose those critical pieces, ask AI. Tell it your audience and your goal behind repurposing the content. Then ask it to suggest some ideas to you. You’ll be surprised what it comes up with. ------------- Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

When Strategy Stalls: 4 Moves to Regain Momentum

June 2, 2025
Pause to Stabilize: Cut costs and renegotiate to create breathing room. Pivot, Don’t Panic: Explore new markets or customer segments while staying agile. Learn Fast or Fall Behind: Turn setbacks into insights through rapid experimentation. Guard the Downside: Hedge risks and protect what matters most. 600 words ~ 3 min. read Even seasoned leaders know the sting of a strategy that’s no longer working. But the real measure of leadership isn’t avoiding failure—it’s how decisively and creatively you pivot when the path ahead shifts. When strategic plans falter—whether due to market turbulence, internal missteps, or external shocks—leaders must act not with panic, but with precision. Drawing from Harvard Business Review’s “How to Rescue a Failing Strategy,” here are four pivotal moves to help regain strategic traction. 1. Pause to Stabilize If your strategy is wobbling, the first priority is to buy time without triggering chaos. Consider: Reducing burn rate by cutting non-essential expenses Freezing expansion plans that strain resources Renegotiating contracts or vendor terms to ease cash flow Retailers, for instance, might pause new store openings to refocus on e-commerce logistics. Nonprofits may temporarily halt new program rollouts to concentrate on core impact areas. This strategic pause buys clarity—and the space to think critically. 2. Pivot, Don’t Panic Locking into one approach can be dangerous when conditions change. Instead, design options: Enter adjacent customer segments Test low-risk partnerships or distribution channels Pilot tweaks to product offerings or delivery models For manufacturers, this might mean adapting existing equipment to serve a neighboring industry. Professional services firms could pivot to virtual delivery or a subscription-based model. Related reading: McKinsey on adaptive strategies 3. Learn Fast or Fall Behind Use turbulence as a catalyst to turn your organization into a fast learner. That means: Running controlled experiments on pricing, offers, or ops Creating real-time feedback loops from customers and staff Making strategic reviews more iterative, less static Construction firms might beta-test prefab components for speed and cost. Tech startups could A/B test UX changes weekly. Also worth reading: Bain on learning organizations 4. Guard the Downside Pivots come with risk. Your job? Minimize exposure while staying bold. Cap investments in unproven ideas Increase controls around key financial or operational processes Develop contingency plans for likely risk scenarios Think of this as smart aggression—pushing forward without leaving your core vulnerable. Bottom Line Every organization will face moments when strategy falters. The difference lies in the response. Leaders who act with focus—stabilizing, experimenting, and protecting—don’t just recover; they reposition for smarter, stronger growth. --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.