Small Business Season – Part One
Lauren Batchelor • December 12, 2023
It’s Small Business Season- not to be confused with National Small Business Week. It generally lasts from November 1- December 31. Now is when we take time to be deliberate about our purchases and choose to support our Local Economy by shopping locally. Simple enough. Article’s done, continue your day, thank you for reading!
If you’re looking a little bit more, let’s ask Why- Why Does a Small Business Matter? To start, there are over 33 Million small businesses in the U.S. From 1995-2021, they were responsible for 62.7% of net new job creation (SBA “Frequently Asked Questions”). That is a rather substantial portion of our economy. And according to their 2023 Small Business Profile for Kansas, they account for 99.1% of Kansas Businesses, and 49.5% of Kansas employees. For our border state Missouri, their profile lists a slightly higher 99.4% for businesses, and a slightly lower 44.8% of Missouri employees.
Also, there's the “Local Multiplier Effect” to consider. The American Independent Business Alliance has a handy chart that shows local recirculation of revenue. Out of $100, $13.60 spent at a Chain Retailers vs. $52.90 spent Locally stays in the local economy. And according to SCORE.Org, small businesses donate 250% more to local non-profits than larger businesses do. It makes sense that Small Business owners who are part of the community understand the local needs and are willing to help.
There are also a few other factors to consider. Shopping locally means less driving for both you and the products. Locally owned stores are more likely to buy from other local stores, which cuts down on transportation (and again feeds money back into the local economy). An item created locally is also more likely to be unique. Local stores offer a more personalized and passionate service. A local store has better customer service.
So statistically, out of ten people you know, 4-5 of them work for a Small Business. It’s easy to think of a Small Business as just that one Mom and Pop Shop that’s been around forever (which is a dismissive oversimplification- it’s not easy to run a small business for years or even decades!). But it’s also more than that. There’s a good chance your hair salon, chiropractor, veterinarian, local brewery, electrician (and more!) are all Small Businesses. The opportunities and options they offer the community enrich it. The people who own the business are your neighbors.
With all these reasons why, we encourage you to take a look and visit a local business today. You might just find your next favorite store/restaurant/service!
Continue on to part two for “How to Support Small Business Season”.
If you run a small business, you know the struggle. There’s never enough time, never enough people, and the budget is always a limiting factor. So when someone says, “prioritize employee wellness,” it can sound like another big expense, not to mention something you just don’t have the resources to implement. No one will argue that taking care of your employees is important but wellness programs are for big corporations, right? Maybe yoga studios and gyms are. But there are ways to introduce and monitor wellness levels even in the smallest of businesses. Why Wellness Is Critical to Your Success Your business is only as strong as your most disgruntled employee. Dissatisfied workers aren’t good at customer service. Their dissatisfaction will be evident to those they’re trying to help. Even if your team isn’t forward facing, a burnt-out employee can spread their angst to other members of your team and erode productivity and moral. Your team’s stress level doesn’t care that you’re a small business. And if you don’t think your team has a problem, you need to consult the data, which is waving a very large flag. A recent USA TODAY|SurveyMonkey workforce survey found that 24% of workers say they’re either struggling (12%) or burnt out (12%). An article on Small Biz Trends called it a wake-up call for owners. It also encouraged simple, practical moves like regular check-ins, mental health resources, and a culture of open communication as ways to get these numbers turned around. This matters because burnout doesn’t just feel bad. It gets expensive. The Cost of Ignoring Burnout Is Real Turnover isn’t just the cost of posting a job and running interviews. It’s: · lost productivity while the role sits open · extra workload on your best people (who then start browsing job sites at lunch) · training time, mistakes, customer friction, and knowledge walking out the door Gallup estimates the cost to replace an employee can range from half to two times their annual salary. And those costs vary by role type. Gallup also notes replacement costs around 200% for leaders/managers, 80% for technical professionals, and 40% for frontline employees. Small businesses feel that hit harder because every person is a bigger percentage of the operation. One resignation can create a domino effect: missed deadlines, stressed coworkers, and customers who start to wonder what’s going on behind the curtain. So no, you don’t need a corporate wellness program. You need a culture where people can do good work without slowly melting down. What Wellness Means in a Small Business Employee wellness isn’t a perk. It’s the day-to-day experience of working for you. Think of it as your internal brand. A strong sense of employee wellness can keep employees hanging on through the tough times. Many of us have the mistaken idea that wellness is ping pong tables in the breakroom. But it’s not. It’s: · Clarity instead of chaos. · Respect instead of mind-reading. · A manager who notices instead of ignores. · A pace that’s intense sometimes, not all the time. Think of it as preventive maintenance. You’re not trying to create a spa. You’re trying to keep the engine from blowing on the freeway. Micro-Actions That Move the Needle (Without Draining Your Calendar and Wallet) Resources are stretched for many small businesses, so a company culture relaunch is probably not feasible. That’s why we compiled a list of small, realistic actions that compound into a healthier culture. Pick a few. Build from there. The 10-Minute “Pulse Check” (Weekly) Ask three questions of each of your team to get operational intelligence: · What’s one thing going well? · What’s one thing making your job harder than it needs to be? · What’s one thing I can remove, clarify, or decide? Decide Quicker A huge source of stress is uncertainty. If you can’t decide today, say when you will. Clarity is calming. Create a “Red Flag” Phrase Give employees a simple way to signal overload without shame: “I’m at capacity.” Or “My plate is full-full.” Then your job (or the manager’s/supervisor’s) is to respond like an adult, not a courtroom attorney. Be thankful that they admitted they couldn’t take on another task. That means they safeguarded the company from a disappointing customer experience. Protect One Quiet Hour Pick one hour a day (or two afternoons a week) that’s meeting-free and interruption-light. Make it normal to do focused work without constant pings. Normalize Taking PTO for Actual Rest That SurveyMonkey report even tracks people using PTO for rest and mental health. If your culture subtly punishes time off, burnout wins. If coverage is hard, rotate “on point/on call” responsibility so people can truly unplug. There should never be a reason to disturb an employee on vacation just because someone can’t find a file. Not only does that call disrupt them in the moment, but it also adds stress causing them to wonder what else will go wrong and what the next call or text will be about. Instead of relaxing, they will be on high alert. Make Workload Visible When everything lives in your head (or Slack chaos), people feel like they’re failing even when they’re working hard. A simple shared board (Trello, Asana, a whiteboard) plus weekly priorities reduces stress fast. Praise Specifically, not Generically “Great job” is adequate. “Great job handling that upset customer. You listened to their concerns and escalated the matter quickly and appropriately. I’m happy to announce that because of you, they renewed with us.” makes the employee feel good and helps to identify what’s important to you as a culture. Recognition doesn’t cost money. It costs attention. Set “After-Hours” Expectations If you text at 9:30 pm, your team feels the pressure of always being on call. If you must send messages late, add: “No need to respond until tomorrow.” Better yet, use the scheduling feature so they don’t receive them until business hours. While you may just want to shoot them an email so the thought doesn’t slip your mind, just remember your habits upset their nervous system. Build One “Safety Valve” for Hard Weeks Create a plan for crunch times such as: · temporary shift swaps · a pre-set “drop list” of nonessential tasks · a rotating admin/helper hour · shortened meetings Crunch happens. Suffering doesn’t have to be the strategy. Ask for One Improvement Idea Per Month (And Implement It) This is how you build trust: ask, choose, act, repeat. Culture improves when people see proof. No one wants to be asked their opinion just to go unheard. When you implement an employee suggestion, give the employee credit (unless they prefer otherwise. Some people don’t like to be called out in a group. Make sure you understand your employees’ motivations and preferences.) The Mindset Shift That Makes This Doable Small business owners often assume wellness requires money. Most of the time office wellness can be achieved through altering leadership behaviors that induce daily stress such as unclear priorities, constant urgency, and silence (or ignoring) when people are struggling. But stress doesn’t just go away (entirely). It leaves residuals behind so that the next time someone feels stress they’re not starting from the same unstressed place they did before. They start at a level two (or more). That means it tends to escalate quicker in the same way that when you’re run down you are more susceptible to illness. Your goal is not to make work easy. It’s to make work sustainable. Because when 24% of workers say they’re struggling or burnt out, it’s not a “nice to fix later” issue. And when replacing even one employee can cost anywhere from 50% to 200% of their salary, “we can’t afford wellness” quietly becomes “we can’t afford turnover.” Start small. Start consistent. Treat culture like the business asset it is. Read More: The Art of Giving Feedback that Inspires Instead of Discourages Ignite and Empower Your Team with Verbal Feedback Preventing Ethical Burnout: Protecting Your Team's Integrity Under Pressure Recognition is Free - But it Might be the Most Valuable Investment You Make Transforming Employee Feedback into Actionable Insights: A Leader's Guide Unlocking Reciprocity: How Gratitude Transforms Workplace Culture --------------- Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith
QR codes have faded in and out of popularity over the past decade, but they’ve finally surpassed trend status and they’re here to stay. They are convenient ways to drive traffic to desired information or action platforms. When used with intention, QR codes quietly remove friction and move customers exactly where you want them to go. QR codes are great for information that could change such as daily specials. QR code stickers can also update old info on printed materials (perfect for the extremely budget conscious business) as in the case of a move and old business cards. Slap a QR code sticker on the cards directing scanners to info on your new locale. Whether QR codes are effective in your business or not depends on how you’ve been using them. This guide will help you use QR codes the smart way, without annoying your customers or wasting valuable space. Start With One Clear Job Every QR code should do one thing well. Not three. Not “menu, reviews, newsletter, and follow us on Instagram.” Before you generate a code, finish this sentence: “When someone scans this, I want them to _____.” Order ahead. Pay a bill. Join a waitlist. Watch a demo. Book an appointment. Leave a review. If you can’t answer that clearly, the QR code isn’t ready yet. Confusion kills scans faster than bad Wi-Fi. Match the QR Code to the Moment Context matters more than placement. A QR code on a table should help someone who is already seated. A QR code at checkout should help someone who is already paying. A QR code on packaging should help someone who already bought. Too many businesses ask customers to change mental gears. Someone standing in line does not want to read your brand story. Someone browsing your storefront does not want to fill out a five-field form. Ask yourself what problem exists in that exact moment and solve only that. Send Them to a Mobile-friendly Destination This sounds obvious but it is also the most common mistake. If your QR code leads to a desktop-only website, a tiny PDF, or a page that takes more than three seconds to load, you’ve lost the scan. Best practices here are non-negotiable: • Mobile-optimized page • Minimal text • Clear headline • One primary action • No pinching or zooming required A QR code is an express lane. Don’t route it through construction. Tell People What They’ll Get Never assume people will scan just because a square exists. Add a short, human instruction: · “Scan to view today’s specials” · “Scan to reorder in under 30 seconds” · “Scan for the how-it’s-made video” You’re not selling the QR code. You’re selling the outcome. The more specific the payoff, the higher the scan rate. Use Dynamic QR Codes Whenever Possible S tatic QR codes are set in stone. Dynamic QR codes let you change the destination later without reprinting anything. That flexibility matters more than you think. Menus change. Links break. Campaigns evolve. A dynamic code protects your investment and lets you adapt without starting over. It also gives you data. Scans by time, location, and device help you see what’s actually working instead of guessing. Design for Visibility, not Decoration QR codes do not need to be pretty. They need to be scannable. Follow these design rules: • High contrast between code and background • Adequate white space around the code • Large enough to scan from the intended distance • No visual clutter nearby If someone must tilt their phone, squint, or move closer than expected, the moment is gone. Brand colors are fine. Artistic distortion is not. Respect Trust and Privacy Customers are cautious. A QR code that feels sketchy will be ignored. Avoid sending people directly to: • Download prompts without explanation • Login walls • Overly long forms • Anything that looks unrelated to where they are If you’re collecting information, say so. If you’re offering value, lead with that. Trust is part of the user experience. Test Like a Customer, not an Owner Scan every QR code yourself. Then have someone else scan it. Try different phones. Try different lighting. Try it on cellular data, not office Wi-Fi. Ask: • Does it load quickly? • Is it obvious what to do next? • Would I scan this again? If the answer isn’t a confident yes, fix it before it goes live. Measure Results, Then Prune QR codes are not “set it and forget it.” Check performance monthly. Retire codes that don’t get used. Improve the ones that do. Replace vague destinations with clearer ones. A few high-performing QR codes will always beat a dozen ignored ones. Note to restaurants and those employing QR menus: COVID created a need for using QR codes to replace physical menus. Some restaurants (and service providers) are enjoying the freedom and cost reduction from using these codes instead of paper menus. There's nothing wrong with this unless your audience finds it annoying. Understand the demographic you're serving and their preferences. Some groups find the lack of a physical menu to be a barrier instead of a quicker way to see it. If that's the case with your audience, you may be losing money because they don't feel like scanning the QR code again to view the drink or dessert menu. Upsells and additions will be less likely. Used well, QR codes are invisible helpers. They shorten lines, speed decisions, and remove tiny annoyances your customers may never articulate but absolutely feel. But remember: the goal isn’t more scans; it’s smoother experiences. Read More: - How Small Businesses Can Lead Innovation - How to Make Time for Innovation - Keeping Up with Tech ------------ Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith
Small business owners are usually not short on ideas. You have them in the shower, in the car, halfway through a client call, and even in the middle of the night. Ideas for a new service. A better way to onboard customers. A partnership you should pursue. A social post series that would actually sound like you. No, the problem is not creativity. The problem is action. Most good ideas don’t die because they were bad. They die because they never get translated into a next step while they’re still exciting. That’s why you need the 48-Hour Rule. The rule is simple: If an idea doesn’t have a next action plotted and scheduled within 48 hours, it’s not a plan. It’s entertainment. This is not a judgment on your executing abilities. It’s your business. The urgent pulls harder than the important. And once an idea slips behind payroll, customer emails, and the Tuesday fire drill, it rarely climbs back out. So, let’s talk about how to make the 48-Hour Rule work in real life with time limits. Why 48 Hours Works (And “Someday” Doesn’t) A new idea creates a burst of clarity. You can see the path. You can picture the result. You feel a little lighter because you’ve imagined a better version of your business. But clarity fades fast. In 48 hours, two things happen: Reality returns. Your current workload reasserts itself or you start doubting your abilities, your team’s abilities, your customer’s interests, or any other number of things that begin to cause… The idea starts to feel bigger than it is. You forget the simple version and only remember the “perfect” version. This becomes next to impossible to put into action. The 48-Hour Rule protects your idea from both. It forces you to do one thing before the moment passes: choose the next action . Not the whole plan. Not the branding. Not the full rollout. Just the next action. The Difference Between an Idea and a Next Action An idea is fun, creative, exciting, while a next action is specific, physical, and schedulable. It’s something you can do without needing another meeting with yourself. Shy away from your action being “research.” It’s easy to get lost in it with little to show. Here are examples: Idea: “We should improve customer follow-up.” Next action: “Draft a two-email follow-up template and save it in the CRM.” Idea: “We should partner with another business.” Next action: “Write one partnership pitch email and send it to two businesses by Friday.” Idea: “We should raise prices.” Next action: “List top 10 services, current prices, and margins in a spreadsheet by Thursday at 10 a.m.” If you can’t schedule it, it’s not a next action. How to Implement the 48-Hour Rule Without Blowing up Your Week If you’re excited about your new idea, get something scheduled, even during a busy week. Try this: Step 1: Capture the idea in one sentence. Not five paragraphs. One sentence. Put it in a running note on your phone or a single “Idea Parking Lot” document. Step 2: Write the smallest next action. Ask: “What’s the first move that would make this 5% more real?” Step 3: Schedule it inside the next 48 hours. Not “this week.” Not “soon.” Put a 15–30-minute block on your calendar. Treat it like a client meeting. Because it is. Your future revenue is sitting in the lobby. Step 4: Give it a finish line. The goal of that block is not perfection. It’s progress you can point to. A draft. A message sent. A decision made. A file created. The “Two-Track” Trick for Busy Seasons If you’re in a truly slammed stretch, use this adjustment: you only have to schedule one of two things within 48 hours : The next action or A decision to deliberately defer it (with a date) That second option matters. Because “not now” can be a smart business decision. If you can’t do the action, schedule a 10-minute decision block: “Do we pursue this in Q1 or not?” That keeps you moving. What This Looks Like Over Time The magic of the 48-Hour Rule isn’t that every idea becomes a big initiative. Instead, your business becomes a place where ideas get handled, not hoarded. You’ll start to notice: Fewer loose ends rattling around in your brain Faster follow-through (which customers feel immediately) More momentum inside your team Better instincts about what’s worth doing, because you’re testing ideas in small bites Action compounds in the way that matters reducing chaos and increasing innovation. A Simple Challenge for This Week Pick one idea you’ve been sitting on. Just one. Write the next action. Schedule 20 minutes for it in the next 48 hours. Then do it. That’s how businesses grow—small, consistent moments of follow-through. Ask the Chamber If you’re thinking, “I have ideas, but I need the right people, resources, or a push,” you’re not alone. That’s exactly what a chamber of commerce is built for: turning good intentions into traction. Use your chamber for the kind of next actions that matter: Ask them to make an introduction that leads to a partnership or something specific you need Attend one event and meet your next vendor or client Join one committee and get closer to decision-makers Ask one question and get practical insight from business owners who’ve been there Your idea may be game changing, but you won’t know until you execute. You may not have time to get it completely worked out and implemented, but you do have time to start with a 20-minute next step. Try the 48-Hour Rule this week. Then let your chamber help you turn that first step into a path. Read More: Embracing Imperfection to Strengthen Your Business How Small Businesses Can Lead Innovation How to Make Time for Innovation Revenue Without Regret: Designing Offers You're Proud to Sell Scaling Your Impact: From Dore to Delegator to Developer -------------- Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinametcalf5
