What Businesses Should Know About Selling with Amazon

May 28, 2025

Have you ever wondered how you can compete with large companies like Amazon (or Walmart)? Well, the more important question may be more not be how but why. Mega retailers, like the two mentioned, aren’t looking to only sell their own products. They have launched large programs encouraging small businesses to use their distribution platform.


So, do you really need to compete when you can harness their traffic to sell your goods on their sites?


How Do I Sell on Amazon?


According to Amazon, over 60% of its product sales now come from independent sellers, the majority of which are small businesses just like yours. These sellers have generated more than $2.5 trillion in sales over the past 25 years and now support over 2 million jobs in the U.S. alone.


That’s not a side hustle—that’s a serious economic force.


If you’re looking for a way to grow your reach, attract new customers, and build passive revenue, selling on Amazon might be your next smart move.


Here's what you need to know if you’re considering it:



1. Pick a Selling Plan That Fits Your Goals

Amazon offers two selling plans:


Individual Plan – Great for new sellers or those testing a few products. You pay $0.99 per item sold, with no monthly fee. It’s a good low-risk starting point.


Professional Plan – Costs $39.99/month regardless of volume. You unlock powerful tools, eligibility for the Featured Offer (formerly Buy Box), and better exposure. If you plan to sell over 40 items/month or want to scale, this is the plan to choose.


Pro Tip: Amazon doesn’t advertise the Individual Plan as clearly—it’s usually hidden at the bottom of the signup page.



2. Understand the Fees (So You Don’t Get Surprised)

Selling on Amazon isn’t free, and it’s important to plan ahead.


Key fees include:


·        Referral Fees – Amazon takes a cut of each sale, usually between 8–15%, depending on the category.

·        Fulfillment Fees – If you use Amazon’s fulfillment service (FBA), you pay for storage, shipping, returns, and more. These vary based on size, weight, and season.

·        Inventory Storage Fees – Charged monthly and can spike during the holidays.

·        Other Potential Costs – These include ads, removal fees, long-term storage, refund administration fees, and high-volume listing fees.

Use Amazon’s revenue calculator before listing to understand your costs and profit potential.



3. Choose How to Fulfill Orders

Amazon offers two fulfillment options:


Fulfillment by Amazon (FBA) – You ship products to Amazon, and they handle everything from storage to returns. Bonus: Your products become Prime-eligible, which can dramatically boost sales.

 

Fulfillment by Merchant (FBM) – You pack and ship orders yourself. You keep more control but also take on more responsibility.


Most sellers opt for FBA for its convenience and exposure, but FBM can be a good choice for custom, perishable, or local products.



4. Create Listings That Get Noticed

Your product listings are your virtual storefront. To maximize sales:


·        Use high-quality images (1000x1000 pixels recommended)

·        Write clear, keyword-rich titles (up to 200 characters)

·        Add bullet points that highlight product features and benefits

·        Include a compelling description


Don’t skip keyword research. Knowing what your customers are searching for can make or break your visibility. There are affordable tools available to help you with this.


And if you own your brand, register it with Amazon Brand Registry. It gives you added protection and access to advanced features like A+ Content and analytics.



5. Price for Success

Amazon shoppers love a deal—but that doesn’t mean you have to race to the bottom by trying to be the lowest one out there.


Instead:


·        Monitor competitor pricing (inside and outside of Amazon)

·        Use Amazon’s Automate Pricing tool to stay competitive

·        Understand the Featured Offer (Buy Box) – Winning this spot can dramatically increase your visibility and sales

Being competitive doesn’t always mean being the cheapest. Customer service, shipping speed, and seller ratings also play a role.



6. Advertise to Drive Sales

While Amazon brings the traffic, you still need to get your product in front of the right eyes. While the eyes are many on this site, so are the products. Most people will only scroll through so many pages of listings.


To stand out, consider using:


·        Coupons and discounts to grab attention

·        Sponsored ads (pay-per-click) – Sellers say 30% of their sales come from Amazon Ads

Start small, track results, and adjust your campaigns to improve performance over time. This is not a “set it and forget it” undertaking.



7. Track Performance and Scale Strategically

Amazon provides a robust Seller Central dashboard where you can monitor:


·        Order defect rate

·        Shipping performance

·        Customer feedback

·        Inventory levels

Keep an eye on your Account Health metrics—Amazon holds sellers to high standards, and consistently poor performance can lead to penalties.


Also consider programs like:


·        Amazon Vine – Helps generate early reviews

·        Multi-Channel Fulfillment – Fulfill orders from your website using Amazon’s logistics

·        Global Selling – Reach international customers

·        Amazon Business – Sell in bulk to other businesses



Is Selling on Amazon Right for You?

Selling on Amazon offers enormous opportunity—but it’s not a perfect fit for every business. There’s a lot that goes into being successful on this platform.


It’s great for consumer products, scalable inventory, and businesses ready to play in a high-traffic marketplace.


You might want to think again and consider your options if you sell low-margin items or highly niche goods. If you’re a business seeking full brand control, it might be a painful stretch for you. Only you can answer that.


Still, many businesses find Amazon to be a valuable addition to their overall sales strategy—not a replacement for their own website or in-store sales.


Amazon is not just for mega-brands. It's a proven sales channel that can help your small business get discovered, grow, and thrive. With the right plan and preparation, it could be your gateway to new customers and lasting success.


Additional Resource:

Did you know your Chamber Listing can be converted to sell products and services? Click Here for more information!


Not a Member? Join Today!

Or visit our "Get Listed" page for a new option available to Leavenworth County businesses.


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Christina Metcalf is a writer and speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle, rediscovering the magic within.

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Facebook: @tellyourstorygetemtalking

Instagram: @christinametcalfauthor

LinkedIn: @christinagsmith

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75% of hiring managers have encountered lies on resumes, posing a challenge to the trustworthiness of applicant qualifications. Pruning outdated or irrelevant job experiences from resumes can help applicants highlight their most recent and pertinent skills. Checking for employment gaps can uncover important character traits or red flags, such as incarceration, which can be further explored through background checks. Up to 85% of job seekers admit to lying on resumes about aspects like job duties and skills, making independent verification crucial. Handling discovered resume discrepancies with professionalism and aligning hiring decisions with organizational values are key. Investing in thorough verification processes, despite initial costs, is essential for reducing long-term expenses related to unproductive wages, training, and turnover. 554 words ~ 2.5 min. read In today's job market, it's quite common for applicants to exaggerate on their resumes. A surprising find by CareerBuilder shows that 75% of hiring managers have spotted lies on resumes. This highlights a big problem in hiring - how can employers trust what's on a resume? With the honesty of candidate qualifications on the line, it's important for hiring managers to find reliable ways to check the accuracy of resumes to make good hiring decisions. Read on to discover three strategies to help you fast-track the fact-checking process. Prune Old Jobs Pruning old jobs simply means removing any outdated or irrelevant information. For example, if an applicant lists a job that they held 10 years ago and haven't worked in that field since, there's a good chance their skills are no longer up-to-date. The hiring platform Indeed reminds job hopefuls to prioritize their most recent and relevant experience , so including historical work experience may also signal a lack of confidence in applying for an intended position. Check for Gaps Another way to verify the accuracy of an applicant's resume is to check for gaps. This means looking for any periods of time where there is no employment listed. These gaps could be due to a variety of reasons, such as taking time off to raise a family or going back to school. However, they could also be due to something less savory, such as incarceration. Including a background check will reveal gaps due to jail time but also other important things you may want to know like criminal arrest records or driving history. Resume gaps aren’t always a bad thing, of course. They may reveal an applicant’s character or important values, with gaps devoted to honing their leadership skills through volunteering for schools or charitable organizations. What you do with your understanding of these blank spaces is what’s important — use them to weed out applicants or to ascertain if a candidate is a value match during the interview process. 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If you do hire someone and later discover the lie, experts recommend confronting the employee to learn more. If you want to terminate the employee, get legal counsel first. Takeaway Devoting time and resources to outside services will increase your hiring costs upfront. However, when you factor in the price tag for unproductive wages, in addition to training, firing, and rehiring costs, investing in a thorough verification process becomes a vital hiring and retention strategy. Read More: 10 Ways to Get the Most from your Chamber Membership Hiring in a Tight Market: Your Local Playbook for Finding and Keeping Great People The New Employee Benefit Everyone is Talking About The Power of 'Entry Interviews' and 'Stay Interviews' Strategies for Improving Employee Retention in Small Businesses --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.
January 13, 2026
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And if you go there by mistake, fire them as fast as possible.” Red Flags of Toxic Traits: Empathy Deficit: Failing to grasp or appreciate others' feelings and viewpoints. Excessive Arrogance: Constantly asserting superiority over colleagues and disregarding their ideas outright. Resistance to Feedback: Being defensive towards criticism, viewing it as a personal attack rather than a chance for improvement. Manipulative Tactics: Using deceit or coercion to further personal objectives at the expense of others. "Brilliant jerks" love sharing private information in the form of 'secrets.' Social Withdrawal: Drifting apart from team activities and discussions, either by choice or due to others' reactions. Recognizing these red flags is crucial for fostering a healthy work environment. By placing a strong emphasis on emotional intelligence and teamwork during the hiring and promotion processes, organizations can cultivate a culture characterized by mutual respect and seamless collaboration. This, in turn, paves the way for achieving long-term success and sustainable growth. Read More: From Conflict to Collaboration: Turning Workplace Disputes into Growth Opportunities Hiring in a Tight Market: Your Local Playbook for Finding and Keeping Great People Rock Stars Vs. Superstars: Who's Fueling Your Team's Future?  --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.
January 12, 2026
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That doesn’t mean you need to pretend everything is fine. It means showing that challenges can be faced with composure and thoughtfulness, not short-tempered flares. Calm leadership isn’t about having all the answers. It’s about demonstrating that uncertainty can be navigated with intention. When you model steadiness, you give your team permission to do the same. Remember small actions compound Support doesn’t have to be dramatic to be effective. Small, consistent actions build trust over time. Things like clear communication, reasonable flexibility, and genuine recognition compound quietly, like interest in a well-managed account. In uncertain times, employees don’t expect perfection. They want leadership that feels human, grounded, and responsive. Robotic repetition of the company line doesn’t instill confidence. Uncertainty may be part of the landscape these days, but how you lead through it is still very much within your control. Read More: 5 Professional Development Practices That will Elevate Your Team's Success Five Strategies for Leading Through Emotionally Charged Times From Conflict to Collaboration: Turning Workplace Disputes into Growth Opportunities Ignite and Empower Your Team with Verbal Feedback Mastering Emotional Agility: A Vital Leadership Skill for Modern Workplaces ------- Christina Metcalf is a writer, ghostwriter and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal audience. She’s the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Facebook: @metcalfwriting Instagram: @christinametcalfauthor LinkedIn: @christinametcalf5