15 Ready-to-Use Social Media Captions for Business Owners

Lauren Batchelor • September 22, 2025

Mastering the Art of Sharing (but not oversharing)


Your audience wants to hear from you and get to know you, but oversharing (or sharing inappropriate topics) comes with its own set of problems. Sharing engaging things about yourself will help you build the kind of connections that improve revenue and customer loyalty.


If you want to help your customers (and potential customers) get to know you better, we have 15 conversation starters (and post templates you can customize) to help.


1. Your Favorite Local Spot

πŸ“ “When I’m not at [Your Business], you’ll probably find me at [Local Spot] [verb that fits that business] on my favorite [favorite thing about that business]. What’s YOUR go-to place in town?”


Example: When I’m not here, I’m at Rocco’s Bookstore sipping my favorite caramel latte and perusing the true crime books. What’s YOUR go-to place in town?

 


2. Morning Rituals

How do you start your day? Share it with your audience.


Example: β˜• “Confession: I’m 90% coffee, 10% small business owner in the morning. How do you start your day?”

 


3. Behind-the-Scenes Moments

What is working in your line of business really like? Keep it positive but don’t be afraid to show the hard work or humor behind your day.


πŸ“¦ “Behind the scenes isn’t always glamorous. Today it’s [describe something funny/chaotic or show a picture or video of what you’re working on]. What’s something most people don’t know about your line of work?”

 


4. Local Events You Enjoy

This is a great way to give a shoutout to another business or group.


🎢 “Loved spending my weekend at [Event Name]! Who else was there? πŸ™Œ”

 


5. Your “Small Joys”

Life can be overwhelming. Sharing what keeps you grounded can help others feel the same.


πŸŒ… “Today’s joy: [small moment—like a great cup of coffee, a laugh with a customer, or a pretty sunset]. What made you smile today?”

 


6. Books or Podcasts You’re Loving

πŸ“š “Currently reading/listening to [Book/Podcast]. It’s got me thinking about [short insight]. Any recommendations I should add to my list?”

 


7. Pet (or Plant) Adventures

🐾 “Meet our unpaid intern, [Pet’s Name]. Their specialties include napping, snack theft, and morale boosting. 🐢🐱 Show me your ‘coworkers’ in the comments!”


People love to talk about their pets and share photos. Plus, it gives you a point of conversation when a loyal customer shares something about their precious fur baby.

 


8. Food Finds

Give other businesses a chance to shine by asking people their favorite or giving them a scenario and asking where you should go such as, “It’s Taco Tuesday. Where are the best fish tacos in town?” or “I love the fish tacos at Julies. Are you team fish or team beef when it comes to that delicious dish?” By asking, you’ll discover people have big feelings about fish tacos (and Hawaiian pizza).


πŸ• “Friday night = pizza night. Always. What’s your weekend food tradition?”

 


9. Music on Repeat

🎧 “On repeat in the shop/office today: [Song/Band]. Drop your current favorite in the comments—I need new tunes!”


It can also help when asking for new tunes to give a reason behind your ask like a workout mix, soothing sleep, or romantic date night track.

 


10. Hobbies and Hopes

πŸƒ “Training for my first [hobby/goal]. Wish me luck! What new hobby have you picked up this year?”


Not only does this connect you to your audience, but it also encourages people to try new things. This can be helpful for those who are interested in something your business specializes in. Maybe they’ve thought about starting a hobby that you’re a pro at and explaining that you started something will make them feel more welcome. For instance, if you’re a gym owner, make sure you tell people that everyone is welcome whether it’s their first workout in 20 years or their 2,001st. Conversely, if you’re for pros only be specific about that.

Sometimes the hardest part of trying a new business is wondering if it’s for you.

 


11. Throwback Stories

πŸ“Έ “Throwback to my very first day running [Business Name]. I had no idea what I was in for! Do you remember your first day at your job or business?”


You can also rephrase the question and ask people what their first job was. Everyone has a first job.

 


12. Community Pride

❀️ “One of the things I love most about [Your Town] is [specific detail]. What’s YOUR favorite thing about our community?”

 


13. Your Workspace Quirks

πŸ–ŠοΈ “True story: I will fight anyone who tries to take my favorite pen. πŸ˜‚ What’s one thing you always keep at your desk?”


Or ask people what drink is in front of them right now. Asking what’s inscribed on their coffee mug is also a fun question with potentially hilarious results.

 


14. Seasonal Traditions

πŸ‚ “It’s officially [season/holiday]! Around here that means [tradition]. What’s your favorite tradition?”

 


15. Gratitude Posts

“Just taking a moment to say THANK YOU to every customer who has supported us. You’re the reason we get to keep doing what we love. πŸ’› What’s something you’re grateful for today?”

 


✨ Pro Tip: Add a quick photo or short video to each of these posts (your coffee mug, your pet, your desk, your town’s mural, etc.). Visuals + these captions = maximum engagement.


If you think of your posts as a conversation and not a monologue, you’ll open up a new connection between your business and your audience. That can be fun and lucrative.

 



Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle, rediscovering the magic within.

_______________________________________

Medium: @christinametcalf

Facebook: @tellyourstorygetemtalking

Instagram: @christinametcalfauthor

LinkedIn: @christinagsmith

November 3, 2025
With the holiday season approaching with the speed of a bullet train (holiday prep, year-end sales pushes, family gatherings, budget reviews, etc.), it’s no surprise many of us feel our blood pressure and tension rise, while our patience comes crashing down. While this season is one of the most exciting of the year, it brings lots of extra stress. But what if some of that stress was unavoidable? Maybe we can’t keep that troublesome relative away but we can borrow wisdom from the minimalist movement and writer Joshua Becker’s article, “The Stress We Needlessly Bring into Our Lives.” Here are four practical reframes you can share with your team and apply to your own workflow, designed specifically for business juggling multiple moving parts in busy months ahead. 1. Stop Comparing—Start Aligning It’s tempting to look at other businesses and feel like you’re falling behind. Maybe their social media looks polished, their storefront’s decorated like a movie set, or their sales numbers seem untouchable. But comparison steals focus. Your business has its own rhythm, audience, and goals. Instead of chasing what others are doing, take stock of what’s working for you. Consistency and authenticity will always outlast temporary trends. 2. Simplify Your Season Overcommitment is one of the biggest stress traps. For business owners, that often means piling on extra promotions, extending hours you can’t sustain, or saying yes to every collaboration that comes along. You might be busy and pulled in many directions but it’s unlikely you’ll feel accomplished if you overcommit yourself to trying to do it all at the same time. Imagine if you wanted to paint your entire house. If every day you woke up and painted a different area for one hour, it would be a very long time before the house would feel complete. At the end of a month, you will have put in 30 or so hours in painting but you may not even have an entire room finished. You’ll feel depleted and dissatisfied even though you spent a month working on it. This year, try doing fewer things better. Focus your efforts on what brings in customers or builds lasting relationships. Simplifying isn’t a step back; it’s a strategy for quality and control and doing more of what works, not more of a little bit of everything. 3. Build Breathing Room Into Your Calendar Every business has busy seasons, but nonstop hustle doesn’t equal progress. Schedule short breaks or “quiet hours” each week to regroup, brainstorm, or catch up. You’ll make better decisions when you’re not rushing from one task to the next. Encourage your employees to do the same. A calm, focused team provides better service and represents your business more positively, especially during the holidays, when stress levels tend to spill over. 4. Reevaluate Expectations The pressure to please customers, employees, and family can quickly become overwhelming. But not every long-standing tradition or offer is worth the toll it takes. If a particular sale or event no longer delivers value, it’s okay to let it go or reinvent it. Communicate changes early and clearly, and most customers will understand. When expectations are realistic, everyone wins. 5. Redefine Success for the Season This time of year, we tend to measure success by numbers—sales totals, event attendance, new clients. But remember, success also looks like closing the year without burnout, keeping your team motivated, or maintaining great customer experiences through the chaos. As Becker notes, “We can’t control everything. We can only control our choices.” Choose the ones that keep you steady, clear-minded, and ready for what’s next. Running a business is demanding, and the holidays only amplify that reality. As your Chamber, we encourage you to slow down where you can, focus on what truly matters, and give yourself credit for how far you’ve come. You’ve built something worth protecting—your time, your team, and your wellbeing included. As we move into the holiday season, we’re here to support your continued success, one thoughtful choice at a time. Let us know how we can help. ο»Ώ Read More: Meeting Customer Needs: Inexpensive Sensory-Friendly Ideas for the Holiday Season Simplify Seasonal Staffing for Small Business Season Turning Gift Returns and Exchanges into Business Opportunities
November 3, 2025
As a business in our town, we want to help you this holiday season. But we also need some assistance from you. As part of Small Business Season (November 1- December 31), we’re trying to bring awareness to the importance of shopping local. Every time someone buys from a business in our town, something bigger happens than a simple transaction. Those dollars circulate through the community, supporting local jobs, funding community improvements, and creating a stronger local economy. According to studies, for every $100 spent at a locally owned business, roughly $68 stays in the community (as opposed to $43-48 when you buy online). That money helps pay employees, supports local charities and children’s programs, and keeps the lights on for other small businesses. It’s a powerful reminder that shopping local isn’t just about convenience or sentiment. It’s an investment in our shared success. As Small Business Season kicks off, it’s a great time to think about how your business fits into that story. Whether you run a retail store, a restaurant, a service company, or a home-based business, you play a part in shaping the local economy both as a provider of products and/or services and as a supporter of our community. Why It Matters to You, to Us, to Everyone It’s easy and convenient to order online but it doesn’t do as much for our community. That’s why this Small Business Season, we’re trying to educate our residents on the importance of where they spend their money. We’re asking you to help get the word out. When people understand the impact of their purchases, they’re more motivated to support local businesses. Suddenly the convenience of hitting a button doesn’t look as appealing as the appreciation they see in your eyes. How can you help? We have an easy way that you can start today. Tell Your Story You want to put a face and personality behind your business and that starts with storytelling. Share: Your personal “why.” What makes your business unique. What you love about being local. How you contribute to the community. What your family or staff loves. A picture of something in your business (or your holiday décor). Why you started your business or talk about someone who helped you along the way. What keeps you inspired. What local causes you support and why. A favorite business memory or that point you realized you were meant to do what you’re doing. These personal details are what turn shoppers into loyal supporters in the same way that getting to know someone better builds the relationship. Speaking of building relationships, here are two simple ways to start showing up in the community (and don’t be afraid to wear your branded apparel when you do): Collaborate with nearby businesses to amplify each other’s messages about buying local. We can help you with introductions, if you need them. Display a “Small Business Season” sign or “Chamber Member” sign and encourage customers to share photos when they visit. The more we work together to elevate small businesses and help our residents (and visitors) understand why every purchase here has a purpose, the stronger our community becomes. Can we count on you to be part of this message? ------------------ Looking to read more about Shop Local? - Announcement Post - 16 Questions to Use to Prepare for Small Business Season Success - Maximizing momentum From Small Business Season
October 29, 2025
November 1st – December 31st, 2025