It’s getting to be that time of year again—the summer scramble for capable employees. Colleges are about to go on break. High schools will finish up soon thereafter, and eager summer employees are looking for jobs now. In the past, you probably posted a job, hired fast as fast as you could, and hoped for the best. But seasonal hiring doesn’t have to feel like a gamble. Done right, it can give you flexibility, protect your margins, and improve your customer experience. Done wrong, it creates more work than it solves. Here’s how to hire for summer without regretting it by July. Start With Demand, not Desperation Most seasonal hiring decisions are based on a vague feeling that “it’s going to get busy.” That’s not a strategy. Before you post a single job, look at last year’s numbers. When did traffic increase? Which days or hours were stretched thin? Where did service break down? Hiring should solve specific problems, not general anxiety. If Saturdays were your bottleneck, you don’t need more staff across the board. You need targeted coverage. When you hire with precision, you avoid overstaffing and protect your cash flow when business inevitably fluctuates. Hire for Flexibility, not Perfection It’s tempting to wait for the “ideal” candidate who can do everything. But in seasonal hiring, that mindset slows you down and limits your options. Instead, look for people who are adaptable, reliable, and willing to learn. A college student who can work varied shifts and pick up new tasks quickly may be more valuable than someone with years of experience who needs a rigid schedule. Summer business is unpredictable. Your team should be able to move with it. Flexibility also applies to how you structure roles. Instead of hiring for one narrow position, think in terms of coverage. Who can help at the front and jump in elsewhere when needed? That kind of cross-functionality is what keeps operations running smoothly when things get busy. Shorten the Learning Curve One of the biggest mistakes businesses make is assuming seasonal hires will “figure it out” or that the summer is short so why train them on everything. First, they won’t figure it out on their own or worse, they will… just not the way you would have preferred. Additionally, summer may be short but doing something wrong or a way your customers aren’t used to could cost you loyalty in the long run. If you want temporary employees to perform like permanent ones, you need to set them up for success quickly. That means simple, clear onboarding. Not a binder no one reads. Not a rushed walkthrough during a busy shift. Focus on the essentials. What do they absolutely need to know to do the job well in the first week? Create quick-reference guides, checklists, or short training videos. Pair new hires with someone who knows your standards and can model them in real time. The goal is speed with consistency. The faster they feel confident, the faster they become productive. Build a Team That Can Cover for Each Other Summer schedules are notoriously chaotic. Vacations, last-minute requests, and shifting availability can create constant gaps if your team isn’t structured well. This is where cross-training becomes invaluable. When employees understand more than one role, you gain flexibility without constantly adding headcount. It also reduces stress on your team. No one wants to feel like the entire operation depends on them showing up. Set the expectation early that everyone contributes to the bigger picture. When people understand how their role connects to others, they’re more willing to step in where needed. Don’t Ignore Your Core Team Here’s where a lot of businesses struggle in the first few weeks of summer. They focus so much on bringing in seasonal help that they forget about the people who keep things running year-round. Your core team is the anchor during busy seasons. If they feel overlooked, overworked, or responsible for “fixing” everything new hires don’t know, burnout isn’t far behind. Involve them in the process. Ask for input on where help is needed. Let them contribute to training. Recognize the extra effort they’re putting in. Thank them. Give them a gift card or extra day off to show your appreciation. A supported core team will elevate your seasonal staff. An exhausted one will jeopardize your business future and company culture. Think Beyond the Season Not every seasonal hire is temporary. Some of your best long-term employees will come from these short-term roles. Watch for the people who show up on time, take initiative, and connect well with customers. Those are the ones worth keeping in your pipeline. Even if you don’t have an immediate role, staying in touch gives you a head start the next time you need to hire. Seasonal hiring isn’t just about filling gaps. It’s an opportunity to build relationships and strengthen your future workforce. Use Your Chamber as a Hiring Advantage* If you’re trying to solve staffing challenges on your own, you’re doing too much. Your chamber is one of the most underused hiring tools you already have access to. Start with visibility. Many chambers offer job boards, newsletter features, and social media promotion that put your open roles directly in front of a local, engaged audience. These aren’t cold applicants scrolling job sites at midnight. These people are already connected to the business community. *Chamber Members are eligible to utilize our job board , Facebook group , and weekly newsletter to advertise job postings. These benefits are included in your membership. Priority listings are also available for additional cost; Builder-Level members and above receive complimentary listings. Questions: Office@LLchamber.com But the real value goes deeper than job postings. Chambers are constantly making introductions. That includes connections to local colleges, workforce programs , and training organizations. If you need seasonal help, part-time support, or even interns, those relationships can shorten your search dramatically. Instead of broadcasting your need into the void, you’re tapping into a network that already understands your local market. This is especially helpful when you need something more specific than “extra hands.” If your business requires certain skills, certifications, or experience, let the chamber know. Workforce development is a growing priority for many chambers, and they’re actively working to close gaps between what businesses need and what the local talent pipeline provides. That might look like partnerships with schools, targeted training programs, or initiatives designed to prepare people for in-demand roles in your area. But none of that works if businesses stay quiet about their needs. If you’re struggling to find qualified candidates, express it. If your industry has a skills gap, bring it forward. Chambers can’t build solutions in a vacuum, but they can be incredibly effective when they have clear direction from the business community. At the very least, you’ll get access to better candidates. At best, you help shape a workforce pipeline that works for your business long term. And that beats posting the same job ad three times and hoping the algorithm finally shows your listing. Sure, you can choose to do it like last year, just getting through the season. But while you’re doing the hiring work anyway, why not sure up your business’ future? Read More: Delegation Done Right: Free Yourself and Empower Your Team Hiring in a Tight Market: Your Local Playbook for Finding and Keeping Great People Simplify Seasonal Staffing Think Twice Before Hiring of Promoting "Brilliant Jerks" -------- Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle, rediscovering the magic within. _______________________________________ Facebook: @metcalfwriting Instagram: @christinametcalfauthor LinkedIn: @christinametcalf5

Hello. 1999 is calling. They want their business practices back. If you’re old enough, that line may remind you of the classic 90s sitcom Seinfeld. But sadly, many offices are still running the same way that Elaine and George experienced way back when. Why? Because it feels safe. Familiar processes, standard office hours, packed calendars, and old-school management habits may seem like signs of structure. But in today’s workplace, outdated practices slow things down and push good people away. For Your Employees’ Sake Modernizing your business does not mean chasing every new app, copying Silicon Valley, or handing your operations over to a chatbot and hoping for the best. Instead, you need to take an honest look at how people work best today and build a workplace that reflects reality, not 90s office nostalgia. This is not a call for ping-pong tables in the break room and pickleball courts in the parking lot. There’s a workforce need to adapt to employees because they’ve changed. Job candidates have changed. Customer expectations have changed. A business that refuses to evolve can start to feel harder to work for, harder to grow with, and harder to believe in. Ax the Unnecessary Meetings One of the clearest shifts in modern business is the end of the unnecessary meeting. People are tired of gathering for the sake of gathering. If a meeting does not solve a problem, move a project forward, or create true collaboration, it’s probably stealing time from work that matters. Modern businesses are learning to replace some meetings with better written communication, short check-ins, shared project tools, and clear accountability. This respects people’s focus and gives them more room to do their jobs well. Be Flexible Flexibility is another major factor in employee satisfaction. For years, many employers treated rigid schedules as proof of professionalism. Now, more businesses are realizing that results matter more than whether someone is sitting at a desk at exactly 8:00 a.m. every day. Flexible hours, hybrid arrangements, and work-from-home options are now seen as competitive advantages in hiring and retention. That doesn’t mean every business can or should go fully remote. Plenty of roles require people to be on-site. But even in businesses where in-person work is essential, there are often opportunities to offer flexibility in scheduling, shift swaps, compressed workweeks, or greater autonomy over how work gets done. Employees notice when an employer treats them like responsible adults. Embrace Efficiencies Artificial intelligence is another area where modern businesses need a more practical mindset. AI isn’t magic. It’s not a replacement for judgment, leadership, or human connection. But it can be a powerful tool for efficiency. Small businesses can use AI to streamline routine tasks, summarize meeting notes, draft first versions of marketing copy, organize research, improve customer service workflows, and help employees spend less time on repetitive work. Treat AI like an assistant, not an oracle. Businesses that use it wisely can save time, reduce burnout, and create more space for strategy and service. Businesses that ignore it entirely risk falling behind competitors that are learning how to do more with the same team size. Think Employee Experience Modern business also includes clearer communication, better technology, and stronger attention to employee experience. People want to know what’s expected of them. They want systems that work. They want onboarding that helps them succeed instead of just handing them a coffee mug and hoping it will work out. Employees want growth opportunities, regular feedback, and confidence that their employer sees them as more than a warm body filling a role. This is critical when it comes to recruiting and retention. Small businesses often assume they can’t compete with larger employers on salary or benefits alone, and sometimes that’s true. But workplace culture, flexibility, professional development, and smart systems can make a major difference. Employees are more likely to stay where they feel trusted, equipped, and respected. Candidates are more likely to say yes to a business that feels current, thoughtful, and well run. Updating your practices also sends a message to customers. A business that adapts well internally is often better positioned externally. It can respond faster, communicate better, and solve problems more efficiently. Modern workplaces tend to be more resilient because they’re built to adjust rather than resist. This is where your chamber can play an important role. Chambers are uniquely positioned to help small businesses stay current without feeling like they must figure everything out alone. Through workshops, networking, peer learning, leadership programs, and expert-led events, chambers can introduce business owners to new tools, new ideas, and new ways of thinking about workforce needs. Just as important, they create opportunities to learn from other local employers who are facing the same challenges and finding practical solutions. And when you join the chamber, all your employees join the chamber. You may not be able to afford leadership training and professional development for all your employees, but they can get it from the chamber. Many businesses don’t think of this perk. They assume there’s one point of contact and that person reaps the chamber member benefits. Becoming a modern business doesn’t require a complete reinvention. It starts with asking better questions. · Are these meetings useful? · Are these policies helping people do their best work? · Are our systems making work easier or harder? · Am I equipping the team for the way business operates now? The businesses that thrive in the years ahead will not necessarily be the biggest. They will be the ones willing to adapt. Modernizing your workplace past 90s sitcom jokes makes you the kind of business talented people want to join, customers want to trust, and your community wants to see succeed. Read More: How to Build a Culture People Want to be a Part Of Maximize Efficiency: Tools and Techniques to Boost Team Productivity Think Bigger: How Systems Thinking Gives Small Business Owners a Smarter Edge Why Your Team Isn't Getting It (Even When You Think You're Crystal Clear) -------------------- Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within and is currently writing a book for high-achieving women entitled, “When Great Isn’t Good.” _______________________________________ Facebook: @metcalfwriting Instagram: @christinametcalfauthor LinkedIn: @christinametcalf5