The Missing Key That Could Help With Employee Retention

August 30, 2024

Does your business seem to be a revolving door of employees? If so, there are several reasons why that could be true that have nothing to do with your business itself. It could be the nature of your industry. Some industries are seasonal or attract a more nomadic employee base that tends to wander. It could also be a problem with one of your managers or supervisors. Perhaps, it’s a lack of growth opportunities.


If you’re shaking your head thinking, “No, that’s not it,” and you’re wondering what it could be for your business, The 2024 Intuit QuickBooks Allstate Health Solutions Benefits Survey may provide some answers.


The survey of 1,000 employees from both small and large companies reveals just how important employee benefits packages are in today's competitive job market.


Here’s a summary of the key findings:


Benefits Have a Large Impact on Employee Retention and Hiring


With the costs of medical care these days, it’s not shocking to learn that 78% of the employees polled would consider finding a new job if their current benefits package was inadequate. Healthcare benefits rank as the second most important factor, after salary, when considering job offers. It suffices to say, if your business doesn’t provide healthcare benefits, you could be losing employees. It’s also difficult to become an employer of choice without offering healthcare.


But there’s more to employee benefits than just offering them. What they cost is also now a deciding factor in selecting an employer.


Employee Cost of Benefits


Even with a benefits program in place, 23% of employees struggle to afford their employer-provided benefits. A majority of workers polled (62% at smaller companies and 66% at larger companies) believe their monthly contributions are too high, especially given rising inflation and interest rates.


Sadly, 71% of workers at small companies and 63% at larger companies have difficulty saving for long-term goals due to medical costs. This issue disproportionately affects women, with over a quarter reporting significant financial setbacks (due to medical costs) compared to 18% of men.


What Benefits Employees Want


Okay, so benefits are important but what exactly do employees want? Nearly 60% of employees want options, including HMOs, PPOs, and FSAs. But healthcare isn’t the only thing that makes a benefits package attractive. 50% of employees at small companies and 61% at larger companies desire supplemental benefits such as dental, vision, mental health, and pet insurance.


If pet insurance surprises you, you should know that since 2018, the number of insured pets in the U.S. has increased by nearly 23% annually, with approximately 5.4 million policies active as of 2022, according to the North American Pet Health Insurance Association.


The Link of Benefits to Job Satisfaction and Productivity


As you might expect after reading this far, benefits are a large consideration in taking a job but benefits also tie into job satisfaction. The survey found that over 90% of employees at both small and large companies connect their job satisfaction to their benefits package. A substantial majority indicate that inadequate medical coverage could negatively affect their work productivity.


Laurent Sellier of Intuit QuickBooks emphasized that maintaining competitive and affordable benefits packages is vital for employee retention in the current economic climate. She said, “Our research shows that employees are placing higher value on health benefits when it comes to their job satisfaction, but many are finding it difficult to manage benefits costs in today’s economic climate. For that reason, maintaining competitive benefits packages at an affordable price is vital to employee retention.”


While benefits are an added cost for businesses, not providing them could impact employee productivity, satisfaction, and retention. It’s not an easy call as you’re considering your offerings but this survey underlines how important benefits are to employees regardless of the size of your business.

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Christina Metcalf is a writer/ghostwriter who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She loves road trips, hates exclamation points, and is currently reading three books at once.

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Medium: @christinametcalf

Facebook: @tellyourstorygetemtalking

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9 Customer Loyalty Programs That Work

July 28, 2025
Attracting new customers is important, but building loyalty is where long-term success happens. Loyal customers spend more, visit more often, and refer others. According to business.com, they spend 67% more than first-time customers. Cultivating that loyalty takes more than just great service. It takes creativity, consistency, and value-driven engagement. Whether you run a retail store, restaurant, gym, salon, or professional service firm, there are many inventive ways to reward loyal customers and turn them into your best advocates. Rewards Programs One loyalty tactic that has been around long before the internet is a simple rewards program. Punch cards are a timeless option because they work. Whether it’s “buy 9 coffees, get the 10th free,” or “get a free appetizer after five lunch visits,” customers love a visible, tangible progress tracker. For businesses that want to modernize the concept, there are plenty of easy-to-use digital punch card apps that eliminate the need for physical cards while still offering the same satisfaction of reaching a goal. Reusable Loyalty Product If your business sells products or services that people buy frequently, consider creating a reusable loyalty item. You probably have visited a coffee shop that offers branded refillable cups where customers get discounted drinks every time they bring the cup. Smoothie and juice bars can use the same concept. This approach is environmentally friendly and encourages repeat visits. Plus, it serves as mobile advertising when customers carry your branded cup around town. Not selling food or drinks? That’s okay. Sell merch for your business and every time someone wears it into your establishment, give them a small discount for “being a fan.” Off-season Rewards For businesses that rely on seasonal sales, loyalty programs can reward off-season engagement. A clothing boutique might offer a VIP summer sale to top customers who shopped consistently during the slower winter months. A lawn care company could provide early-bird discounts in the spring to clients who stayed on board through the fall. AC companies can offer a “head start on summer” discount for customers who book before the hot season. This tactic keeps customers connected during quiet periods and evens out your sales cycle. Add-ons Service businesses have equally creative options for rewarding loyalty. Salons and spas can offer free add-ons after a certain number of visits, think a complimentary scalp massage, a product sample, or a mini facial upgrade. Gyms and fitness studios could give loyal members branded merchandise like water bottles or workout towels, or even a free guest pass to bring a friend. Pet groomers might reward frequent clients with a free pet treat or small grooming upgrade, creating small moments of surprise and delight. Members-only Members-only programs in businesses are catching on as many businesses have found out that customers are willing to pay a small yearly (or monthly) fee to have access to specials, discounts, or secret sales. Restaurants can mix it up by offering special menu items only available to loyalty members, or hosting an exclusive monthly “members-only” happy hour. Similarly, bars and breweries can roll out a mug club, where members pay a small fee for their own glass or mug and receive larger pours or discounted drinks throughout the year. These kinds of programs tap into a sense of belonging and exclusivity, making customers feel like insiders. Personalization and Appreciation Knowing what your customers want is key to creating loyalty. Reward loyalty through early access to sales (or new rollouts), VIP shopping nights, or birthday discounts. Add a personal touch by tracking customer preferences and offering tailored discounts (like a favorite brand or product) based on purchase history. Offer “surprise boxes” or curated gift packages for your most loyal customers during the holidays, adding a layer of appreciation that goes beyond standard sales promotions. Rewarding Referrals Professional services, like accounting firms, law offices, or real estate agencies, can create loyalty by rewarding client referrals and repeat business. For example, a tax preparation firm could offer returning clients a discount or bonus service (you can make this date capped so that people will use the discount sooner and not during your busy season), such as a free mid-year financial check-in. Real estate agents can send home anniversary gifts, calendars, or cards to clients who purchased a home through them, staying top of mind long after the sale is complete. Competition Another fun idea is incorporating competition into loyalty efforts. Consider what action you want your customers to take. Businesses can set up friendly challenges, such as a “Top Referrer” program where the customer who refers the most friends in a quarter wins a bigger prize. Fitness studios might run “most classes attended” contests with tiered rewards. Offices or coworking spaces can offer contests for checking in, using conference rooms, or attending events. Bookstores can offer “readers’ rewards” with discounts after a set number of purchases, or host exclusive book clubs. Florists can reward repeat customers with a complimentary bouquet after multiple orders or surprise them with a small arrangement during their birthday month. The point of any loyalty program is to make your customers feel seen and appreciated. This needn’t be costly. A simple handwritten thank you card, a surprise discount, or a personalized acknowledgment goes a long way in an age where much of business is automated. Loyalty grows when customers know you value their business and reward their commitment in meaningful ways. As the holiday season approaches, it’s a great time to launch or refresh your loyalty program. Contact the chamber and let them know about your promotional ideas. Networking opportunities provide you an additional platform from which to share your loyalty strategies with the community. Building loyalty is more than a marketing tactic. It’s an investment in long-term relationships that fuel sustained business growth and help you stand out from your competition. ------ Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

Revenue Without Regret: Designing Offers You’re Proud to Sell

July 28, 2025
Growth shouldn’t come at the cost of trust. Your best offers align with your values. Ethical, high-value offers strengthen customer loyalty and long-term revenue. The best sales strategy? Solving real problems for the right people, not selling everything to everyone. Design offers you would recommend to your best friend. That is the standard for lasting success. 580 words ~ 3 min. read Revenue and reputation are deeply linked. Too many businesses chase short-term gains at the expense of long-term trust. The most successful leaders understand that growth built on misaligned offers, services or products that don’t truly serve customers, eventually backfires. Customers can sense when a business values sales over solutions, and trust once lost is nearly impossible to rebuild. Building offers you’re proud to sell means aligning profit with purpose. When you design services or products that genuinely solve problems for the people you serve, you not only drive revenue but also strengthen your brand’s credibility. Customers who feel understood and respected are far more likely to become repeat buyers, refer others, and advocate for your business. The Alignment Test A simple way to evaluate your offers is to ask yourself: Would I feel good recommending this to a friend or family member? If the answer is not a confident yes, it is time to revisit the structure, pricing, or positioning of your offer. Too many businesses overpromise, underdeliver, or add features customers don’t need just to justify higher prices. Instead, focus on creating offers that feel authentic, provide clear value, and are priced fairly for the transformation they deliver. Trust as a Growth Strategy Trust is more than a feel-good value. It is a competitive advantage. In markets crowded with choices, customers gravitate to businesses they believe in. That belief is earned when your offers consistently match or exceed expectations. Transparent pricing, honest marketing, and realistic promises are not just ethical. They are smart business. A disappointed customer might never complain to you, but they will share their experience with others. On the other hand, customers who trust you often become your strongest advocates. Word-of-mouth referrals remain one of the most powerful growth drivers, and they only happen when people feel good about recommending you. Designing High-Value, Ethical Offers Ethical selling does not mean undercharging or shying away from profit. In fact, premium pricing can be part of an ethical business strategy when your offer delivers exceptional value. The key is clarity. Communicate exactly what customers will receive, who it is best suited for, and how it will solve their problem. Businesses should regularly evaluate offers against three questions: Does this solve a real problem for my ideal customer? Does the price reflect both the value delivered and the effort required? Would I feel proud to stand behind this publicly and privately? If the answer is yes to all three, you are on solid ground.  The Bottom Line Revenue without regret is possible when you align what you sell with what you believe. Ethical, customer-focused offers build trust, deepen loyalty, and generate long-term profitability. The strongest businesses are not just chasing sales. They are building relationships, and that is the kind of growth that lasts. --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.

The Referral Engine: How to Get People Talking About Your Business

July 25, 2025
People talk about businesses that surprise them in a good way. Loyal customers are like neighbors who recommend a great mechanic. Employees are key to creating those “wow” moments customers share. Make referring you so easy that customers barely have to think about it. A great referral system grows like a garden when you plant the right seeds. 642 words ~ 3.5 min. read The best marketing doesn’t feel like marketing at all. It feels like a friend saying, “You’ve got to try this place.” Think about it. The last time you tried a new mechanic, plumber, or hair stylist, did you pick it because of an ad, or because someone you trust recommended it? That is the power of referrals. In his book *The Referral Engine: Teaching Your Business to Market Itself*, John Jantsch says referrals aren’t random. They happen when you build a business people love to talk about, treat loyal customers like VIPs, and make it easy for them to share your name. And there’s one more piece many businesses overlook—your employees play a huge role in creating experiences worth recommending. Give People a Story Worth Sharing Imagine taking your car to two different repair shops. One fixes the problem and hands you the bill. The other vacuums the interior, leaves a thank-you note on the dashboard, and calls you a week later to make sure everything is running smoothly. Which one are you more likely to recommend to a neighbor? People don’t talk about “fine” or “good.” They talk about moments that feel special. A “referable” business goes beyond getting the job done. It creates small surprises that make customers feel cared for. That might mean following up after a service, adding a handwritten thank-you note to an order, or solving a problem before the customer even asks. Ask yourself this: if a customer told a friend about us, what story would they tell? If you can’t answer that clearly, start there. Treat Loyal Customers Like Friends, Not Transactions Referrals don’t come from strangers. They come from people who feel connected to your business. Think about how you recommend a great mechanic to friends. You do it because you trust them and want your friends to have the same good experience. Your customers feel the same way when they feel valued. Discounts are nice, but loyalty is built on connection. Send thank-you notes. Offer early access to new products. Give your regular customers the first look at something new. These little touches make customers feel like insiders, and people love sharing things that make them feel “in the know.” Empowering Employees to Drive Referrals Employees are the ones delivering most of those referral-worthy moments, which means they need to be motivated to create them. If customers are the voice of your referral engine, employees are the spark that gets it going. Think about inviting friends to your home. You make sure everything looks great because it’s *your* place, and you take pride in it. Employees feel the same way when they feel ownership of the customer experience. Share success stories with your team, ask for their ideas, and celebrate when they create “wow” moments. Recognition matters. People work harder when their effort is noticed. Instead of only rewarding sales, reward the behaviors that lead to referrals. Create a “Wow Moment” board where employees share stories of times they went above and beyond. Give a small prize for the best story each week or month. Make recognition personal too. A quick shout-out in a team meeting or a handwritten thank-you from a manager can motivate more than a generic “good job.” Finally, tie incentives to referrals themselves. Track who customers mention when they leave reviews or refer friends. Reward employees who get named. A monthly prize for “most mentioned in customer referrals” turns great service into a fun challenge. When employees feel proud of the experience they deliver, they create moments customers can’t wait to share. Make Referrals Effortless Even the happiest customers won’t talk about you if it feels like work. Think about how you share a funny video. You click a button, and it’s done. Referring your business should feel just as easy. Give customers simple tools. That might be a shareable link, a short message they can copy and paste, or a quick way to send your information to a friend. If they have to search for your website or figure out what to say, most won’t bother. The Bottom Line Think of referrals like planting a garden. A great experience is the seed. Loyal customers are the water that keeps it growing. Engaged employees are the roots that hold it all together. And making referrals simple is the sunshine that helps it bloom. If you want people to talk about you, give them something worth talking about. Treat customers like friends, empower employees to create moments worth sharing, and make referring you feel as easy as sharing a favorite song. Do that, and you’ll build a business that grows every time someone says, “You’ve got to try this.” --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.