Think Small, Act Big: Fun Ways to Boost Local During Small Business Month

May 5, 2025

Another calendar page has come and gone and with it, we’re ushering in May and Small Business Month. There’s no better time to show some local love! 


Small businesses are the heartbeat of our community. They’re the coffee shops where we meet friends, the boutiques that stock one-of-a-kind finds, and the service providers who remember our names and donate to our causes. 


But before you think this is a new call to spend money, know that you don’t need a big budget to make a big impact.


Every purchase (yes, there’s the money but wait…), referral, and review goes a long way toward helping small businesses thrive.


Whether you have $5 or just five minutes, we have some creative, fun, and meaningful ways to support small businesses this month.


So get out into our community and support those who help make it what it is.



Small Business Is a Big Deal


When we say support small business, most people think of our Main Street shops. But “small business” is any business that employs under 200 people.


Ask yourself, what percentage of your weekly purchases are done with small businesses? Can you increase that percentage this month?

Make a list of where you currently do business. Pull out your credit or bank card transactions. See where your money is going and how that could change this month. For instance, if you visit Starbucks every day, try a local place on the weekends or swap Starbucks for local out completely for this month.


How does that feel?



But don’t stop there. There are a lot of things you can do that don’t cost a lot.


10 Fun Ways to Celebrate Small Business Month


1. Shop Small (and Share It!)

When you buy from a local business, snap a photo and tag them on social media. Your shoutout helps them reach new customers—and shows your support in a way that goes beyond the checkout counter. Plus, a picture is worth a thousand words, and maybe even a purchase or two.


2. Leave a Glowing Review

A five-star review on Google, Yelp, or Facebook can boost a business’s visibility and reputation. Take five minutes to write something kind about your favorite local shop or restaurant—it’s free, fast, and powerful.


3. Take the “Local Love Challenge”

Try to do one locally focused thing each day this week:

  • Monday: Grab coffee from an indie café
     
  • Tuesday: Tag a small business you love on Instagram
     
  • Wednesday: Leave a review
     
  • Thursday: Buy a gift from a local boutique

 

  • Friday: Recommend a local service provider to a friend
     
  • Saturday: Try a new-to-you local restaurant
     
  • Sunday: Post a selfie at your favorite business add the hashtag #ShopLocal #ShopLVCO
  • Or if you want a monthly challenge instead, vow to spend $20 locally at a business you’ve never tried before or attend an event at a local business.
     

4. Buy Gift Cards for Later

If you’re not ready to spend much now, consider buying a small gift card for a future visit—or to give as a birthday or thank-you gift. It gives businesses cash flow now and brings you (or someone else) joy later.


5. Host a “Small Biz Night Out”

Make a night of it! Plan a dinner with friends at a local restaurant, pop into a few shops, and end with dessert from a neighborhood bakery. Bonus points if you post about your local adventure on social media!


6. Introduce a Local Business to a New Customer

Word-of-mouth is still gold. Bring a friend to your favorite store, create a video/reel review on TikTok or Instagram, or tag someone in a post who might love a business’ products or services. Your recommendation could bring in a future loyal customer.


7. Get Involved in Chamber Events

Check your local Chamber of Commerce calendar (like ours! Llchamber.com/events) for small business events this month, networking opportunities, or to add your own! These events are a great way to discover new businesses and show your support in person.


8. Support Local on Social

Can’t spend right now? That’s okay! Like (use the love emoji instead of just the thumb up), share, or comment on small business posts. It only takes a second to post a sticker or an emoji as a comment. Help them beat the algorithm and reach more people. Engagement matters more than you think.


9. Ask Businesses What They Need

Sometimes the best way to help is to ask. Maybe they’re looking for volunteers, help spreading the word, or even someone to test a new product. Your time and skills could be just as valuable as a purchase.


10. Celebrate Them Loudly and Proudly

Know a small business owner doing great work? Celebrate them publicly! Write a LinkedIn or Facebook post recognizing their contribution. Gratitude is contagious—and so is support.

Small Business Month is more than a campaign—it’s a reminder that we all play a role in shaping the success and culture of our community.

So this May, let’s think small, act big, and show our favorite businesses just how much they mean to us.

Let us know how you’re supporting local this month—tag @llchamberofcommerce [FB] @lvlchamber [IN] and use #ShopLVCO so we can cheer you on!

 

 



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Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle, rediscovering the magic within.

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Facebook: @tellyourstorygetemtalking

Instagram: @christinametcalfauthor

LinkedIn: @christinagsmith

How to Build Loyalty Without Spending a Dime on Ads

August 4, 2025
When you’re building a small business, it’s easy to focus on the day-to-day grind—inventory, customer service, cash flow, and that never-ending inbox.

9 Customer Loyalty Programs That Work

July 28, 2025
Attracting new customers is important, but building loyalty is where long-term success happens. Loyal customers spend more, visit more often, and refer others. According to business.com, they spend 67% more than first-time customers. Cultivating that loyalty takes more than just great service. It takes creativity, consistency, and value-driven engagement. Whether you run a retail store, restaurant, gym, salon, or professional service firm, there are many inventive ways to reward loyal customers and turn them into your best advocates. Rewards Programs One loyalty tactic that has been around long before the internet is a simple rewards program. Punch cards are a timeless option because they work. Whether it’s “buy 9 coffees, get the 10th free,” or “get a free appetizer after five lunch visits,” customers love a visible, tangible progress tracker. For businesses that want to modernize the concept, there are plenty of easy-to-use digital punch card apps that eliminate the need for physical cards while still offering the same satisfaction of reaching a goal. Reusable Loyalty Product If your business sells products or services that people buy frequently, consider creating a reusable loyalty item. You probably have visited a coffee shop that offers branded refillable cups where customers get discounted drinks every time they bring the cup. Smoothie and juice bars can use the same concept. This approach is environmentally friendly and encourages repeat visits. Plus, it serves as mobile advertising when customers carry your branded cup around town. Not selling food or drinks? That’s okay. Sell merch for your business and every time someone wears it into your establishment, give them a small discount for “being a fan.” Off-season Rewards For businesses that rely on seasonal sales, loyalty programs can reward off-season engagement. A clothing boutique might offer a VIP summer sale to top customers who shopped consistently during the slower winter months. A lawn care company could provide early-bird discounts in the spring to clients who stayed on board through the fall. AC companies can offer a “head start on summer” discount for customers who book before the hot season. This tactic keeps customers connected during quiet periods and evens out your sales cycle. Add-ons Service businesses have equally creative options for rewarding loyalty. Salons and spas can offer free add-ons after a certain number of visits, think a complimentary scalp massage, a product sample, or a mini facial upgrade. Gyms and fitness studios could give loyal members branded merchandise like water bottles or workout towels, or even a free guest pass to bring a friend. Pet groomers might reward frequent clients with a free pet treat or small grooming upgrade, creating small moments of surprise and delight. Members-only Members-only programs in businesses are catching on as many businesses have found out that customers are willing to pay a small yearly (or monthly) fee to have access to specials, discounts, or secret sales. Restaurants can mix it up by offering special menu items only available to loyalty members, or hosting an exclusive monthly “members-only” happy hour. Similarly, bars and breweries can roll out a mug club, where members pay a small fee for their own glass or mug and receive larger pours or discounted drinks throughout the year. These kinds of programs tap into a sense of belonging and exclusivity, making customers feel like insiders. Personalization and Appreciation Knowing what your customers want is key to creating loyalty. Reward loyalty through early access to sales (or new rollouts), VIP shopping nights, or birthday discounts. Add a personal touch by tracking customer preferences and offering tailored discounts (like a favorite brand or product) based on purchase history. Offer “surprise boxes” or curated gift packages for your most loyal customers during the holidays, adding a layer of appreciation that goes beyond standard sales promotions. Rewarding Referrals Professional services, like accounting firms, law offices, or real estate agencies, can create loyalty by rewarding client referrals and repeat business. For example, a tax preparation firm could offer returning clients a discount or bonus service (you can make this date capped so that people will use the discount sooner and not during your busy season), such as a free mid-year financial check-in. Real estate agents can send home anniversary gifts, calendars, or cards to clients who purchased a home through them, staying top of mind long after the sale is complete. Competition Another fun idea is incorporating competition into loyalty efforts. Consider what action you want your customers to take. Businesses can set up friendly challenges, such as a “Top Referrer” program where the customer who refers the most friends in a quarter wins a bigger prize. Fitness studios might run “most classes attended” contests with tiered rewards. Offices or coworking spaces can offer contests for checking in, using conference rooms, or attending events. Bookstores can offer “readers’ rewards” with discounts after a set number of purchases, or host exclusive book clubs. Florists can reward repeat customers with a complimentary bouquet after multiple orders or surprise them with a small arrangement during their birthday month. The point of any loyalty program is to make your customers feel seen and appreciated. This needn’t be costly. A simple handwritten thank you card, a surprise discount, or a personalized acknowledgment goes a long way in an age where much of business is automated. Loyalty grows when customers know you value their business and reward their commitment in meaningful ways. As the holiday season approaches, it’s a great time to launch or refresh your loyalty program. Contact the chamber and let them know about your promotional ideas. Networking opportunities provide you an additional platform from which to share your loyalty strategies with the community. Building loyalty is more than a marketing tactic. It’s an investment in long-term relationships that fuel sustained business growth and help you stand out from your competition. ------ Christina Metcalf is a writer and women’s speaker who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She is the author of The Glinda Principle , rediscovering the magic within. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

Revenue Without Regret: Designing Offers You’re Proud to Sell

July 28, 2025
Growth shouldn’t come at the cost of trust. Your best offers align with your values. Ethical, high-value offers strengthen customer loyalty and long-term revenue. The best sales strategy? Solving real problems for the right people, not selling everything to everyone. Design offers you would recommend to your best friend. That is the standard for lasting success. 580 words ~ 3 min. read Revenue and reputation are deeply linked. Too many businesses chase short-term gains at the expense of long-term trust. The most successful leaders understand that growth built on misaligned offers, services or products that don’t truly serve customers, eventually backfires. Customers can sense when a business values sales over solutions, and trust once lost is nearly impossible to rebuild. Building offers you’re proud to sell means aligning profit with purpose. When you design services or products that genuinely solve problems for the people you serve, you not only drive revenue but also strengthen your brand’s credibility. Customers who feel understood and respected are far more likely to become repeat buyers, refer others, and advocate for your business. The Alignment Test A simple way to evaluate your offers is to ask yourself: Would I feel good recommending this to a friend or family member? If the answer is not a confident yes, it is time to revisit the structure, pricing, or positioning of your offer. Too many businesses overpromise, underdeliver, or add features customers don’t need just to justify higher prices. Instead, focus on creating offers that feel authentic, provide clear value, and are priced fairly for the transformation they deliver. Trust as a Growth Strategy Trust is more than a feel-good value. It is a competitive advantage. In markets crowded with choices, customers gravitate to businesses they believe in. That belief is earned when your offers consistently match or exceed expectations. Transparent pricing, honest marketing, and realistic promises are not just ethical. They are smart business. A disappointed customer might never complain to you, but they will share their experience with others. On the other hand, customers who trust you often become your strongest advocates. Word-of-mouth referrals remain one of the most powerful growth drivers, and they only happen when people feel good about recommending you. Designing High-Value, Ethical Offers Ethical selling does not mean undercharging or shying away from profit. In fact, premium pricing can be part of an ethical business strategy when your offer delivers exceptional value. The key is clarity. Communicate exactly what customers will receive, who it is best suited for, and how it will solve their problem. Businesses should regularly evaluate offers against three questions: Does this solve a real problem for my ideal customer? Does the price reflect both the value delivered and the effort required? Would I feel proud to stand behind this publicly and privately? If the answer is yes to all three, you are on solid ground.  The Bottom Line Revenue without regret is possible when you align what you sell with what you believe. Ethical, customer-focused offers build trust, deepen loyalty, and generate long-term profitability. The strongest businesses are not just chasing sales. They are building relationships, and that is the kind of growth that lasts. --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.