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Harnessing the Fear of Missing Out During Small Business Season

By Lauren | December 4, 2023

Years ago, when Black Friday was one day and not six weeks long, I suffered from fear of missing out (FOMO) when it came to bargains. I felt (which was indeed the marketer’s goal) that I had to buy at that moment or risk being charged more later. Rarely was I ready to purchase but…

5 Content Marketing Strategies for Small Business Owners 

By Lauren | December 4, 2023

Small businesses can benefit from content marketing as a way to attract and engage customers. Define your ideal customer’s needs, motivations, and behavior patterns to tailor content. Create content that provides solutions to problems and helps achieve goals. Incorporate a call-to-action into your content, such as lead magnets or promotions. Email marketing is an essential…

Unlocking Reciprocity: How Gratitude Transforms Workplace Culture

By Lauren | November 30, 2023

• According to Benjamin Laker, professor at Henley Business School, organizations that lead with gratitude foster a sense of reciprocity – mutual recognition that promotes a continuous cycle of goodwill and strengthens team cohesion. • Studies show that generosity and reciprocity lead to happier, healthier and more creative and resilient lives. They also boost motivation…

Social Media Essentials: How to Start Promoting Your Business

By Lauren | November 29, 2023

491 Words.   Social media has become an essential tool for businesses to connect with their customers and promote their products or services. Just take a look at the Google Survey data gathered here, social media has become part of the consumer experience. If you’re just starting out with social media for your business, it…

How to Embrace More Than Just Christmas in Your Business

By Lauren | November 27, 2023

The holiday season is a time of joy, celebration, and increased consumer spending.  For small businesses, this time offers a tremendous opportunity to maximize sales and connect with customers on a deeper level. But if you think of the holiday season as just Thanksgiving and Christmas, you could be missing out.   Experts estimate that most…

The Curse of Perfectionism: Why It Hinders Workplace Productivity

By Lauren | November 27, 2023

Perfectionism can be a hindrance to workplace productivity, as employees who focus too much on making things perfect waste time and miss deadlines. The pursuit of perfection is driven by a fear of failure and can lead to negative personal consequences such as stress, burnout, and sickness. Leaders can help their teams focus on meaningful…

You and Your Business: Surviving Disaster

By Lauren | November 20, 2023

Is your business ready for the worst? What are Business Continuity & Disaster Recovery Plans? A Business Continuity Plan (BCP) identifies any risks that can threaten the continued operation of a business. A Disaster Recovery Plan (DRP) is a plan of recovery, a path to get a business back to functionality as quickly as possible.…

Boost Your Business: 3 Powerful Marketing Strategies for Small Business

By Lauren | November 20, 2023

Understand Your Customer: To develop an effective marketing plan, it’s essential to understand your target audience. Market research tools can provide valuable insights into customer behaviors and preferences, enabling you to tailor your messaging and offerings accordingly. Collaborate with Other Businesses: Partnering with businesses that share your values and target audience can help you reach…

The Power of ‘I Don’t Know’: Embracing Uncertainty as a Leader

By Lauren | November 20, 2023

Leaders who mask their lack of knowledge with jargon and buzzwords can diminish trustworthiness and discourage critical thinking. “I don’t know” is a sign of strength, not weakness, as it offers an opportunity to foster team unity and extend learning. Leaders should model accountability, authenticity, and a commitment to seeking knowledge in order to cultivate…

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