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Five Mindset Shifts to Help Leaders Embrace Self-Care Leaders often struggle with self-care, but adopting these five mindset shifts can change that. Start by creating a body budget, manage emotional health, identify choice points, and prioritize growth and nourishment. Regular practice of a personalized plan ensures long-term success. 458 words ~ 2 min. read In today's fast-paced business environment, many leaders know the importance of self-care but often fail to implement it in their daily routines. Why? Because they overlook the necessary mindset shifts that support sustainable self-care practices. In a recent Harvard Business Review article, Paulena Neale explores how leaders can use a simple checklist to help take better care of themselves and, in turn, their teams. The five-part checklist below offers you a summary of Neale’s most important points. Read on to learn how you can transform self-care from a wish into a reality. 1. Make a Body Budget Just like managing financial budgets, leaders need to maintain a "body budget" — the balance of physical, mental, and emotional energy. This concept is essential for self-care because leaders often run on fumes without realizing it. Tracking physical activity, rest, and nutrition can prevent burnout before it happens. Leaders must recognize that maintaining their body’s resources is as important as managing company resources. 2. Manage Emotional Health Leaders are responsible for setting the emotional tone of their teams, yet managing their own emotional health often takes a backseat. Regular emotional check-ins are key. Strategies such as mindfulness, journaling, or therapy can help leaders stay emotionally grounded, reducing the risk of decision fatigue or emotional burnout. Healthy leaders foster healthier teams. 3. Identify Choice Points Throughout the day, leaders face decision points that determine the quality of their self-care. Learning to recognize these "choice points" is critical. For example, when feeling overwhelmed, the choice might be between continuing to grind through work or stepping away for a moment to recharge. Identifying when you're at a crossroad can allow you to make decisions that support your well-being without sacrificing leadership performance. 4. Prioritize Growth and Nourishment Effective leaders constantly seek personal and professional growth. But growth requires more than just accumulating new skills. Nourishment is about engaging in activities that refresh and inspire. For some, that might mean pursuing hobbies, reading for pleasure, or spending time in nature. Leaders should find what nourishes them and protect time for these activities. Regular nourishment enhances creativity, resilience, and leadership clarity. 5. Personalize Your Plan and Practice It Regularly No two leaders have the same needs, so self-care must be personalized. Crafting a plan that reflects your unique responsibilities, strengths, and preferences is essential. Once you have a plan, the key is consistency. Just as you wouldn’t skip out on critical meetings, don’t skip self-care. It’s an investment that will pay off in your ability to lead effectively over the long term. These mindset shifts are more than just wellness tips—they are foundational to becoming a resilient and impactful leader. In the same way leaders strategize for business growth, they should strategize for personal well-being. To read Neale’s full article, go here . --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.

If you ask anyone over the age of 20 what the date is, after telling you, they will probably say you how quickly time flies. How it seems like only yesterday it was _____. This is especially true when you own a business. There never seems to be enough time in the day to do what you need to do. And you no sooner pay one bill than it’s due again. Making the most of the time you have is essential to business success. But how do you beat the clock? When you’re responsible for the entire business, how do you ensure you have the time to be your most effective? The first answer to this question is delegation, of course. You can’t do “all the things,” but assuming you have a solid team you can count on, here are four management focus and productivity tips to help regain some of that control over your lost time. 1. Define a "Win" Instead of getting lost in daily tasks, define what progress looks like for the week by listing 3-5 key goals. Create a “Weekly Win” card (on paper or electronically—wherever you will most likely use it) to keep the focus on the most meaningful accomplishments for that week. Be specific about what makes it a “win.” For instance, if your win is lining up a new vendor for your operation, don’t focus on the number of calls you’ll need to make to find one. Focus on the outcome such as “A caterer by end of week and a cost savings of 2% over the last one.” 2. Maintain Energy Awareness Burnout is often due to energy-draining activities. Track your energy level for the day (or, even better, week) and compare it to your calendar. What were you doing when you were most energized? What zapped you of energy? Take that information and do your best to eliminate energy draining tasks. Assign those tasks to someone who is energized by them. (Think introvert versus extrovert. We aren’t all drained by the same types of activities.) If you must complete those tasks yourself, either modify them to be less draining, or sandwich them in between tasks that invigorate you. 3. Use a Daily Management Sprint Allocate 30-60 minutes late in the day to tackle low-value administrative tasks or better yet find an AI that can do them for you. Administrative tasks rarely require heavy mental lifting so saving them for the end of the day is a great way to be more efficient. Save your mental capacity for heavier loads earlier in the day. 4. Invest in a Vision Spend 30 minutes daily on activities that build a better future, such as reading, learning a new skill, or working on a project. It’s easy to do this over your morning coffee or lunch. Consistent effort can lead to significant long-term progress toward attaining your professional vision. These four managerial activities can help you make better use of your time and increase your productivity. At first glance, the tasks may seem simplistic, but that’s why they work. They help us increase our presence, focus on goals, and eliminate things that are clogging up productivity and weighing down our plate. ------ Christina Metcalf is a writer/ghostwriter who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She loves road trips, hates exclamation points, and is currently booking speaking engagements for her new book about pursuing dreams entitled The Glinda Principle. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

How to Be More Engaging If you want more views on your business content, you don’t have to be a celebrity (although that makes things a lot easier). All you have to do is help your audience get to know you, and by doing so, humanize your business. Some people are gifted engagers. They naturally know how to get people interested in their stuff. But for most of us, it’s a learned activity. If you’re not a born engager, here are five things you can do to improve your business content. 5 Engaging Content Tips First, you don’t have to share everything about your life, but opening up to your audience can go a long way in helping them know, like, and trust you. It may feel awkward sharing something that has nothing to do with your business, but if you’re talking about a part of you, like your dreams and your struggles, people will identify with you and that increases the draw of your content. Sharing the Challenges My neighbor has an e-commerce wellness business. She was recently hit hard by Hurricane Helene. She lost the bottom floor of her home and all her products. Instead of hiding that from her audience, she has shared it in spades. Through live videos every day since the hurricane, she has documented her struggles and her triumphs, her bad times and her blessings. Her audience has been very responsive and when she’s back up and running, I have no doubt they will support the rebuilding of her business. She showed her audience her humanity and they have laughed and cried with her. For the Love of the Team Another thing you can share are the triumphs and tribulations of your favorite team, whether that’s your favorite pro, college, or little ones’ team. Don’t be concerned that if you show a love for “State” that you’ll alienate the “University of” crowd. After all, your sports enemies may get a kick out of teasing you after a loss. Showing the Love If you feel comfortable with it—and they support you doing so—share info about your family. People love to know you have family and friends. “Family” includes your pets. If you show the love, your audience will see you in a new light and feel a greater connection with you. Once Upon a Time We all started somewhere. Sometimes beginnings are comical, and we can barely believe we’ve made it as far as we have. Other times there are serious lessons to be shared. Talk about your origin story. How did you get to where you are? Full Team Ahead In addition to sharing stories and information about yourself, get your team involved. Encourage them to tell their stories as well as share their favorites. By helping your audience get to know you, they’ll see your business as something more than just a money maker. When your business is competing on prices alone, it’s a slippery slope to the bottom cost. When they support you for a reason other than you being the cheapest in town, you’ll have more loyal customers as well. Finally, it’s best to share this engaging content in the medium that you feel the most comfortable with and the form(s) you’ll stick to. That being said, video is one of the best ways to show your humanity and help people identify with you. If you’re not currently doing video, it may be the difference between a lukewarm following and one that takes off. ---------- Christina Metcalf is a writer/ghostwriter who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She loves road trips, hates exclamation points, and really dislikes this hurricane season so far. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

Growing digital privacy concerns lead homeowners to blur their houses on Google Maps to protect their personal information and enhance security against potential threats. Blurring homes helps public figures and individuals wishing to maintain a low profile avoid unwanted recognition and attention. While blurring can safeguard privacy, it may inadvertently attract more curiosity and limit the usefulness of maps for emergency responders and delivery services. 562 words ~ 2 min. As digital privacy concerns grow, more people are realizing how their personal information is used and stored online. One specific privacy issue gaining attention is the visibility of homes on Google Maps. In this article, we discuss why some homeowners are choosing to blur their houses on this popular platform, important drawbacks to consider, and what to do if you choose to protect your privacy on Google Maps. Privacy Concerns For many, the primary motivation behind blurring their homes on Google Maps stems from a desire for increased privacy. The detailed imagery available on Google Street View can offer an uncomfortably close look at private residences, potentially exposing the layout and structure of one's home to anyone with internet access. This visibility could pose security risks, making some homeowners feel vulnerable to theft or unwanted attention. Avoiding Unwanted Recognition In addition to security concerns, there are instances where individuals may not want their homes to be easily recognizable on a global platform. This is particularly true for public figures or individuals who wish to maintain a low profile due to personal reasons. By blurring their homes, they can prevent easy identification by onlookers or fans. Potential Problems Blurring your house on Google Maps might seem like a harmless way to protect your privacy, but experts warn of potential problems that could arise. One concern is that it may inadvertently draw more attention to your property, as curious individuals may wonder why it’s blurred and attempt to investigate further. Additionally, blurring can limit the usefulness of the map for emergency responders who rely on accurate locations during critical situations or create confusion for expected deliveries. As you weigh your options, factor these potential outcomes in your decision. How to Blur Your Home on Google Maps If you've decided to blur your home on Google Maps, the process is relatively straightforward. Follow these steps to ensure your residence remains private: Access Google Maps: Navigate to Google Maps in your web browser. Locate Your Home: Use the search function to find your home's address and switch to Street View. Enter Street View: Click on the image of your home to enter Street View mode. Report a Problem: In the bottom right corner of the screen, click on "Report a problem." Request Blurring: A new page will appear with options to blur your house. Use the red box to select the area you wish to blur, which can be adjusted to cover your entire property. Submit the Request: After making your selection, complete the required fields at the bottom of the page and submit your request. Once processed, Google will review your request and make the necessary changes, permanently blurring your home from Street View imagery. The Takeaway As concerns about digital privacy continue to rise, homeowners are increasingly considering the implications of their visibility on platforms like Google Maps. Blurring one’s home can provide a sense of security and privacy, especially for those who value their personal space or are public figures. However, it’s essential to weigh the potential drawbacks, such as increased curiosity and the impact on emergency services. If protecting your privacy on Google Maps aligns with your needs, the straightforward blurring process can help you maintain that desired level of confidentiality. Ultimately, informed decisions about your online presence will help you navigate the balance between privacy and visibility in our digital age. --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.

The market is volatile. No, we’re not talking about stocks. The needs and desires of your audience are evolving, and your business marketing needs to follow suit. If you’re not practicing agile marketing, you’re going to fall behind. Agile marketing is one of the most crucial aspects of marketing for businesses today. It offers significant advantages in an ever-changing marketplace. And the public’s expectations surrounding it (bet you didn’t know they already expect agility in marketing) can mean a potentially costly mistake for businesses that aren’t implementing it. What Is Agile Marketing?  Agile marketing is the practice that allows marketers to adapt to changing environments, whether that be social media trends, customers’ needs/desires, or responses using emerging technologies. When you are an agile marketing shop, you can make changes to your current campaigns quickly for the benefit of your customers and ideal audience. If you’re a solopreneur, you are likely already doing this. But as your company grows, and departments emerge, agility often becomes a larger task and must be purposely addressed. Let’s break that down… Key Benefits of Marketing Agility One of the main benefits of marketing agility is rapid adaptation. Companies with agile marketing capabilities swiftly respond and adapt to market trends, consumer behaviors, and emerging technologies. They are relevant and competitive in a fast-paced environment. Agile marketing facilitates quicker decision-making, allowing teams to test and iterate strategies in real-time. They’re more effective in their data-driven marketing efforts. By emphasizing flexibility and responsiveness, agile marketing enables businesses to better meet customer needs and preferences. This customer-centric approach fosters stronger connections with target audiences and drives loyalty. Companies that embrace marketing agility gain a significant edge over their competitors. With agile marketing you can: · deliver products and services faster · capitalize on new opportunities · effectively respond to customer feedback · have more fun with social media trends while gaining greater reach It may seem like a small thing but having a team that can identify trends, create quick content, and exploit the trends can astronomically increase their audience overnight. Conversely, those that must run all marketing through multiple departments before getting approval will likely miss these opportunities for greater visibility. So, how do you adopt agile marketing practices? Isn’t planning to be less of a planner an oxymoron? Implementing Agile Marketing To harness the power of agility in marketing, businesses should consider the following strategies: · Foster a Culture of Flexibility and Empowerment. Encourage a mindset of continuous learning and customer-led marketing. Empower employees to make decisions based on your mission. It’s difficult to be agile with multiple levels of signoffs required. · Leverage Data and Technology. Utilize real-time data analytics and advanced technology to enable personalized and effective marketing strategies. See the next section about Agility in Action for a real-world example of why this is important. · Work in Sprints. Implement short, focused marketing campaigns to drive rapid progress and allow for frequent reassessment of effectiveness. · Promote Cross-Functional Collaboration. Encourage communication and teamwork across different departments/areas to enhance problem-solving and innovation. Each of your teams may have a different view or knowledge of your target audience. Agility in Action Hurricane Helene impacted people in six states, nearly 200 people lost their lives (at the time of this writing), and over 150,000 households have applied for disaster assistance (this number is expected to rise rapidly over the next several days). The impact of this storm was much larger than most and if you market nationally, your marketing should’ve reflected this in some way. Agile marketers tweaked or paused their messaging. Many large marketers did not. Facebook is a prime example of this. Although, to be fair, it was an ad from a business and not Facebook directly. Facebook populated my stream with a paid post about swimming lessons when my street was underwater. While the irony (or perfect fit) made me laugh, it didn’t do the business that had paid for the ad any favors. They should’ve paused it. (Of course, the day after the flood receded my stream became home to all sorts of remediation and hardware store ads. The algorithm was working overtime that day.) Next, I saw major retailers email (and text) marketing to my area with the same marketing campaigns they had been running prior to the storm. With today’s access to data, this made them appeal callous and clueless. More is expected of businesses because of technology. Perhaps if it had just been my little town impacted, I wouldn’t have thought anything about their campaigns but since six states were involved, they looked like a prescheduled business with no one behind the wheel. When there is a major news event (flood, fire, school shooting, or other devastation), at the very least, review the content of your prescheduled social media posts. You don’t want to post about it being a lovely beach day in the middle of a devastating hurricane, for instance. Email campaigns should also be assessed. Marketing agility can help you from making a PR blunder when marketing nationally. It is a critical factor for business success. People know you have the data; they expect you to use it for good. Many businesses have spent years collecting data. They’ve used to personalize their marketing. Because of this, they’ve created an expectation around personalization. If you have embraced personalization to get your customers’ attention, you need to be prepared to use it for assistance as well. By implementing agile principles, you can enhance your business’ adaptability, improve customer engagement, and gain a competitive edge. As the business landscape continues to evolve with new tech, the ability to pivot quickly and effectively will remain a key differentiator for successful organizations and help humanize your business as well. -------------------- Christina Metcalf is a writer/ghostwriter who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She loves road trips, hates exclamation points, and believes the world would be a better place if we all had our own theme song that played when we entered the room. What would yours be? _______________________________________ Twitter: @christinagsmith Facebook: @tellyourstorygetemtalking LinkedIn: @christinagsmith

Raising concerns about your team's dynamics can backfire, turning the conversation against you instead of addressing the issue. This defensive response often happens because the message feels like a personal attack. Here’s how to handle it effectively: focus on the issue, not the people, use empathy, and avoid accusatory language to keep the team’s attention on the problem. 577 words ~2.5 min. read When you raise concerns about your team’s performance or behavior, it should ideally lead to constructive discussions and improvements. However, it’s not uncommon for these conversations to take an unexpected turn, with the spotlight shifting from the issue you’re raising to you, the messenger. Rather than focusing on the concern, people may become defensive, dismiss your message, or even perceive it as a personal attack. Why does this happen, and how can you navigate it? Read on to learn why "doing the right thing" can provoke such defensive reactions and how to engage your team in more productive conversations. The Emotional Hijack: Why Teams Get Defensive When you raise a concern, it can feel like criticism, especially if the team or individual perceives it as a judgment on their abilities or commitment. This triggers a defensive mechanism. People focus on protecting themselves rather than addressing the issue at hand. According to research, when people feel their identity or competence is being questioned, it can activate an “emotional hijack,” where logical thinking takes a back seat to emotional reactions. This defensive reaction often leads to two outcomes: Dismissal of the concern: The issue is downplayed or ignored. Attack on the messenger: The focus shifts to your behavior, tone, or intentions, rather than the issue itself. Framing the Conversation Right To avoid this defensive spiral, it's essential to approach the conversation in a way that minimizes the chance of emotional hijacking. Here are a few strategies to help your team focus on the problem, not the person bringing it up: Be specific, not personal: When addressing an issue, focus on observable behaviors or outcomes rather than individual traits. For example, instead of saying “You’re always late with reports,” frame it as “We’ve noticed the report deadlines are often missed, which affects our workflow.” Use collaborative language: Emphasize that the goal is to solve the issue as a team. Phrases like “Let’s find a way to improve this” can help shift the conversation from blame to problem-solving. Empathize and acknowledge emotions: Let the team know you understand their challenges. Empathy helps lower defenses by showing you’re not attacking their character but are instead concerned about the team's success. Timing and Environment Matter Choosing the right time and environment for these discussions is critical. Address concerns in a private, neutral setting rather than in front of the entire team, which can lead to public defensiveness. Additionally, be mindful of timing—if tensions are high after a stressful event, emotions may still be raw, and the conversation could backfire. Prepare for Pushback Despite your best efforts, some team members may still react defensively. When this happens, don’t escalate the situation. Stay calm, reiterate your intent to support the team’s goals, and offer to revisit the conversation after people have had time to process your feedback. Sometimes, giving space allows for more rational reflection. Focus on Solutions, Not Blame Bringing up concerns about team dynamics is never easy, but it’s crucial for growth and improvement. By framing the conversation in a way that minimizes defensiveness and emphasizes collaboration, you can keep the team focused on finding solutions, rather than getting distracted by emotional reactions. Focus on shared goals, use empathy, and be mindful of timing and delivery to keep the conversation productive and constructive. For more strategies on managing difficult conversations in the workplace, check out Harvard Business Review’s “How to Give and Receive Feedback” or Inc.'s advice on building effective teams. --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.

If you’re like many of us, you may have decided that watching the news is not in your mental health’s best interest. From angry rants to misinformation, it’s difficult to understand the benefits these days. That’s why focusing on positivity and feel-good stories can help your business stand out and create a sense of connection with your audience. But what kind of “feel good” content can you provide? Good News Topics for Small Businesses Being the bearer of good news in your community will not only make people feel good, but it will also give you a reputation as someone who cares. When it comes to helping people to know, like, and trust you, this speaks volumes. Here are a few ideas of things you can share: Acts of Kindness Share stories about employees or customers going above and beyond to help others. Highlight local initiatives where the business or community members are supporting charitable causes. In the upcoming months, especially around the holiday, you’ll see a lot of this. Customer Success Stories Feature testimonials or case studies where a customer has had a positive experience or achieved a great outcome thanks to your products/services. Highlight what they have achieved as the primary story then mention how you helped as a secondary point. Employee Milestones & Celebrations Announce work anniversaries, promotions, or personal achievements of your team members. Celebrate employees’ birthdays, new babies, or life events (before sharing make sure they are okay with this publicity). Supporting Local Causes Share updates on any partnerships or donations to local charities, schools, or community projects. Post about volunteer efforts and the positive impact they are making locally. Ask your employees what their favorite causes are and give them a shoutout on social. For instance, if you have an adopted dog and believe in the importance of adopting and helping the shelters, share that. New Products or Services Launch Introduce a new product line, service, or offering that solves a problem or adds value. Highlight how these innovations are making life easier for customers or improving the community. Sometimes the way your product or service helps isn’t directly about your product but the makers who use it. Consider how Sharpie showcases the artists that use their permanent markers. Eco-Friendly Initiatives Share the steps your business is taking to become more sustainable—reducing waste, recycling efforts, or eco-friendly products/services. Post about local environmental wins, such as clean-up events or green energy milestones. Talk about how you’re supporting local initiatives and doing your part even if it’s not mandatory for you to do so. Local Business Collaborations Collaborate with other businesses in ways that benefit the community, such as joint discounts or events. Share stories of how your business is helping lift up other local entrepreneurs whether it’s through mentoring or working with young people who want to own a business. Community Achievements Celebrate milestones in your community, such as a neighborhood clean-up, school achievements, or local sports team wins. Congratulate students on their academic achievements. Share remarkable long-standing achievements or history about the area. Make people proud of your town and your business community. Recognize individuals in the community who are making a difference. Health & Wellness Tips Share tips, advice, or workshops on staying mentally and physically healthy during challenging times. Highlight how your products or services can help. For instance, if you run a restaurant, “star” the low-cal or low-carb options to make it easier for those on restricted diets. Discuss what you do to unwind when you have a bad day. Highlight the success of customers or community members who have made strides in improving their health. Positive Industry Trends Share good news about your industry—innovations, recovery stories, or exciting new trends that signal growth and opportunities. Customer “Thank You” Posts Publicly thank customers for their loyalty, sharing heartwarming moments, photos, or stories from customer interactions. Run campaigns where customers share their own good news stories, featuring them on your page. Feel-Good Holidays or Observances Celebrate small, positive holidays like National Compliment Day, World Kindness Day, or Random Acts of Kindness Week, encouraging others to spread joy. Local “Hidden Gems” Features Highlight local attractions, businesses, or nature spots that uplift the community and showcase positive aspects of the area. Create “good news tours” of local treasures that bring people together and inspire positivity. Send a call-out to some of your favorite businesses—a rising tide lifts all boats. Small Wins & Milestones for the Business Celebrate overcoming challenges and adapting in tough times, showcasing resilience and optimism. Positive Customer Reviews & Feedback Feature a regular "Good Vibes" post series where you share uplifting feedback from happy customers, making them feel appreciated. Feel-Good Content (Quotes, Memes, Videos) Share inspirational quotes, funny memes, or heartwarming videos that brighten up people's day and spread positivity. After all, everyone forgets their woes when they see videos of dogs being reunited with their owners.stud By sharing the good things in your community, your business can foster a sense of togetherness, spread joy, help people temporarily forget their struggles, and build a strong, positive brand presence. Can’t we all use a little more of that? -----------------  Christina Metcalf is a writer/ghostwriter who believes in the power of positivity. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She loves road trips, hates exclamation points, and is currently writing this sitting in a mandatory evacuation zone. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

Ethical burnout can occur when workplace stress affects employees' ability to uphold their values, making it crucial for leaders to recognize and address this issue. Rising commercial pressures can lead to ethical lapses; leaders should set realistic goals and promote open communication to prevent this. Creating a culture of psychological safety helps combat "survival mode" thinking, allowing employees to focus on integrity rather than self-preservation. Decision fatigue in high-pressure environments can weaken ethical decision-making; leaders should encourage thoughtful consideration and provide decision-making frameworks. Fostering a collaborative culture that celebrates team achievements over individual ambition can enhance ethical behavior and strengthen team cohesion.  680 words ~3.5 min. read In today's fast-paced business world, workplace stress is nearly unavoidable. If this pressure isn't managed, it can lead to a serious issue: ethical burnout. This happens when ongoing stress affects an employee's ability to stick to their values, making it hard to maintain integrity in tough situations. As leaders, it's important to spot the signs of ethical burnout and take proactive steps to safeguard your team's ethical standards. Harvard Business Review outlined four ways employees may feel pressured to override their good judgment. Read on to learn how to identify these four pitfalls and how to implement success strategies to create a culture where integrity thrives, even under pressure. Managing Increased Commercial Pressures One of the first signs of possible ethical burnout is rising commercial pressure. When employees are pushed to hit ambitious targets without enough support, they might feel pressured to take risks that could compromise their integrity. This can result in ethical lapses as individuals focus on short-term gains over long-term principles. To combat this, leaders should set realistic and achievable goals that motivate their team instead of draining them. Open communication is key—create an environment where employees feel safe discussing concerns about overwhelming targets. Leaders should also coach their teams to break larger goals into manageable steps, ensuring that success is sustainable. Establishing trust and transparency helps prevent ethical compromises, even in high-pressure situations. Combatting "Survival Mode" Thinking When job security is at risk, employees might enter "survival mode," focusing on self-preservation rather than ethical standards. This can quickly lead to ethical fatigue, where employees feel they must protect themselves at all costs, which can harm their integrity. To avoid this mindset, it's important to create a culture of psychological safety. Start by openly discussing stress and recognizing the pressures employees face. Leaders should consider introducing "ethics ambassadors"—trusted colleagues who can provide guidance and support during ethical dilemmas. These ambassadors serve as role models and confidants, emphasizing the importance of integrity in challenging situations. Additionally, forming peer support networks fosters collaboration and shared responsibility, which helps strengthen the team's ethical foundation. Reducing Decision-Making Overload Decision fatigue is a real issue in high-pressure settings where quick actions are often needed. This rush can lead to shortcuts and weaken ethical decision-making. When speed takes precedence, the quality of decisions can drop, which may result in ethical missteps. Leaders can address this by fostering a culture that values thoughtful decision-making . Encourage employees to take their time and think carefully when faced with complex choices. This approach isn’t about slowing down efficiency; it’s about ensuring that integrity remains a core part of the decision-making process. Leaders should stress that taking time to evaluate decisions is a commitment to the organization’s values, not a sign of inefficiency. Offering decision-making frameworks with ethical checkpoints can help teams handle tough situations while staying true to their principles. Reducing the Culture of Envy and Competition While a competitive workplace can drive results, it can become problematic when personal ambition overshadows collective success. A culture filled with envy and cutthroat competition can harm team cohesion and lead to unethical behavior as individuals compete for recognition and rewards. To foster a more ethical environment, it's important to celebrate and reward team achievements, not just individual ones. By prioritizing team wins and promoting collaboration, leaders can keep high performers grounded and aligned with the organization's values. Publicly recognizing contributions that support teamwork and integrity sends a clear message that the company values ethical behavior over personal ambition. Regular team-building activities and cross-functional projects can also help break down barriers and create a more inclusive, integrity-focused culture. The Takeaway Ethical burnout is a subtle yet serious threat that can undermine a team's integrity. As business leaders, it's crucial to spot early warning signs and take steps to prevent ethical fatigue. By encouraging open communication, ethical discussions, psychological safety, and celebrating team successes, leaders can help their teams cope with workplace pressures without compromising their values. Remember, protecting your team's ethics is not just the right thing to do—it’s a strategic advantage that builds trust, resilience, and long-term success. --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.

If you’re like most businesspeople, finding ways to get names on your emailing list can be exhausting. We all want tons of fans and followers. There’s value behind a list of people who are interested in what you offer. Most businesses start their list with people they know. But if you want to turn your email list into marketing gold, you need to get strangers (who will become potential customers) interested in you. That’s no easy task. It’s the kind of activity that most of us avoid because the thought of it seems so overwhelming. The Basics of Building an Email List At the most basic level, your goal is to get people on your email list who want to stay in contact with you. From a business perspective, most people join an email list because they are hoping for discounts or special deals. Here's a list of conventional methods to grow your business email list: 1. Website pop-ups – they’re annoying but they work 2. Lead magnets (e-books, whitepapers, etc.) – give something to get something 3. Blog subscriptions 4. Newsletter sign-ups 5. Webinars or online events – to view the free webinar they need to join the list 6. Social media promotions/ads 7. Checkout process opt-ins – if you sell online, remind customers to sign up for discounts 8. Contact forms 9. Landing pages 10. Trade shows or in-person events 11. Referral programs 12. Free trials or samples – again, you give to get 13. Contests and giveaways 14. Email signature links – some people like you so much, they’ll click on the link 15. Partner cross-promotions – you see this in webinars often where an influencer will support a fellow influencer with a complementary offering 16. Freemium model for software/apps – offer a product for free (or discount) with sign-up 17. YouTube video descriptions – this is prime real estate; if they like your content, they might “pay” with contact info 18. QR codes on printed materials – this is an easy way to get people to your sign-up form 19. Table tents – if your business has tables with people waiting or sitting at them, creating a table tent with a QR code to your sign-up list will get subscribers These methods, offer tried and true ways to get more subscribers. But they’re also things that everyone else is doing. Unique Ways to Get More Email Subscribers If you want to stand out, try these things: 1. Interactive quizzes. Create fun quizzes that provide valuable insights, with results sent via email. These are popular with stylists, trainers, nutritionists, and other personal services professionals. 2. Virtual reality experiences. Offer a VR demo or tour of your products/services, requiring email registration. Developers and hoteliers use this for properties that have not yet been built. 3. Personalized infographics. Let visitors input data to generate custom infographics, delivered to their email. 4. Augmented reality business cards. Design AR-enabled cards that reveal additional content when scanned, prompting email sign-ups. 5. Gamified loyalty program. Develop a points-based system where customers earn rewards by providing their email and engaging with your brand. Online games use this approach by offering additional bonus “coins” or “powerups” for reviews and shares. 6. Time-sensitive digital coupons. Offer exclusive discounts that expire quickly, encouraging immediate email sign-ups. This is a very popular tactic on e-commerce sites. 7. Podcast bonus content. If you have a podcast, offer extra episodes or behind-the-scenes content to email subscribers. 8. Social media challenges. Run contests requiring email entry, with user-generated content shared on social platforms. 9. QR code treasure hunts. Create physical or digital scavenger hunts using QR codes, with prizes for email subscribers. 10. AI-powered product recommendations. Offer personalized suggestions based on user preferences, sent via email. Growing a business email list requires a multi-faceted approach of conventional and innovative ways. Traditional techniques like website pop-ups, lead magnets, and social media promotions remain effective, while unique strategies such as interactive quizzes, and gamified loyalty programs can get you noticed. Whether going the traditional route or doing something a little more innovative to get names on your email list, the key is to provide value to potential subscribers. Offer things like exclusive content, personalized experiences, or tangible rewards/discounts. Ultimately, the most successful email list growth strategies align with your brand's identity and the preferences of your target audience, turning them into long-term, loyal fans. --------  Christina Metcalf is a writer/ghostwriter who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She loves road trips, hates exclamation points, and is currently reading three books at once. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

Innovation is crucial for competitive advantage, but new ideas often face resistance due to differing perceptions and a lack of shared evaluation standards among decision-makers. Research shows that novel ideas encounter increased perceived risk when team members have varying opinions on their value, leading to reduced support. Establishing shared criteria for evaluating new ideas can reduce subjectivity, facilitate constructive discussions, and align teams toward common goals. Clear evaluation frameworks help manage diverse perspectives without chaos, promoting an environment where innovative ideas can thrive. Practical steps for leaders include holding pre-evaluation sessions to agree on criteria, understanding team perspectives, and implementing a scoring system for objective assessments. 670 words ~ 3.5 min. read Innovation is often viewed as essential for gaining a competitive edge, but new ideas frequently face pushback within organizations. Research indicates that the uniqueness of an idea can lead to rejection because of perceived risks. Recently, it's become clear that there's a bigger issue: decision-makers often lack shared standards for assessing the value of an innovation. This disconnect causes differing views on the potential success of new ideas, which ultimately stifles innovation efforts. It’s important to address this disconnect, as bringing decision-makers together on standards can create a more supportive environment for innovation, driving progress and helping maintain a competitive edge. Diverging Perceptions Make Innovation Feel Risky A recent study shows that the more novel an idea is, the more opinions differ about its potential value , which can become a risk factor. When team members perceive the same idea very differently, the perceived risk associated with the innovation increases. As a result, people are less likely to support it—not because the idea is flawed, but due to a lack of shared understanding of its benefits or drawbacks. Researchers found that differing views on an idea's potential create a psychological barrier to support, especially without a common framework for discussion. In these cases, decision-makers may rely on personal biases or past experiences, leading to the rejection of potentially groundbreaking ideas. This underscores the need for open dialogue and a shared understanding within teams so that innovative ideas receive the evaluation they deserve, rather than being dismissed too early. The Importance of Shared Criteria for Evaluating Ideas One main point from this research is the need for shared criteria when assessing new ideas. Without a common framework, discussions about innovation can become scattered and unproductive. When team members view an idea from different perspectives, it can lead to debates that focus more on defending personal opinions instead of objectively evaluating the idea. To address this issue, leaders and teams should create clear and agreed-upon criteria for evaluating new ideas, which brings several benefits: Reduces Subjectivity: With a standardized set of criteria, teams are less likely to let personal biases or gut feelings influence evaluations. Discussions focus on measurable and relevant factors like market potential, feasibility, alignment with strategic goals, and the idea's ability to solve problems. Facilitates Constructive Discussions: Clear criteria allow discussions to center on how well an idea meets specific standards instead of arguing about the idea's validity. This approach fosters more productive conversations that can help improve an idea rather than dismissing it too soon. Encourages Diverse Input Without Chaos: Different perspectives are essential for innovation, but they must be managed effectively. Using clear evaluation criteria can help organize diverse ideas within a team by providing a common language and framework for discussion, reducing confusion and encouraging constructive feedback. Aligns Teams Around a Common Goal: When everyone understands what makes a "good idea" based on shared goals and criteria, it's easier to support new concepts. This alignment is essential for creating an innovative culture where new ideas are not only generated but also actively promoted and effectively implemented. Practical Steps to Build Consensus on Innovation Evaluation To create a more unified approach to evaluating new ideas, implement the following strategies: Hold Pre-Evaluation Sessions: Bring the team together to agree on evaluation criteria aligned with strategic objectives and innovation goals. Use a Scoring System: Implement a scoring system to objectively rate each idea based on the agreed criteria, making comparisons easier. Emphasize Psychological Safety: Foster an environment where team members feel safe to share diverse opinions, allowing for fair assessment of ideas. Bottom Line The journey from coming up with ideas to putting them into action can be uncertain, especially with new concepts. However, teams can manage this uncertainty better by setting up a common framework to evaluate new ideas. By agreeing on clear criteria, organizations can reduce perceived risks and foster a more inclusive and dynamic culture of innovation. The key to overcoming fear of the unknown is building consensus and trust, allowing teams to confidently embrace new ideas with clear strategies.  --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.

If you’re a business owner or feel responsible for a business (regardless of your actual job title), it’s not unusual to feel stuck. No, I’m not talking about the golden handcuff-kind-of-stuck where because of the cost of living, you can’t get off the work treadmill. I’m talking about feeling stuck from a mental perspective—completely uninspired. Like the business version of writer’s block, when you’re stuck, you’re not feeling creative, and your business is paying the price for it. Yes, the simple answer to when you feel this way is to take some time off—a vacation or, if you’re able, a sabbatical. But that’s simply not feasible for many of us. So, what do you do to bring back that loving feeling? To feel the excitement you used to feel about your business? To see things from a new perspective again? You must first recognize that there is a problem and then you need to shake things up. 6 Ways to Get Unstuck These creative approaches to getting past business boredom may not all work for you. They’re not designed to. This isn’t a step-by-step list. Consider how you might loosen a knob that’s stuck or a car that’s trapped in the mud or snow. You start off applying consistent pressure. When that doesn’t work, you shift to spurts of momentum and exaggerated force. And in the case of getting a car out of the muck, it’s often the rocking (the rhythmic application of force followed by a rest that creates rocking) that frees it. Your mind (and outlook on your business) likely needs a little on/off switch, which can be accomplished by doing something different. If any of the following are part of your daily practice, skip over that idea or do it in a new way. Psychologists refer to this as Divergent Thinking. 1. Practice Mindfulness and Meditation Engaging in mindfulness practices can help you improve focus, reduce stress, and enhance decision-making abilities. Regular meditation fosters a clearer mindset, allowing for better management of daily challenges and long-term strategic planning. With less stress, you may feel invigorated again. 2. Engage in Cross-Disciplinary Learning Exploring subjects outside of one's industry can spark creativity and innovation. For instance, a tech entrepreneur might benefit from studying art or philosophy, which can provide fresh perspectives and inspire new ideas applicable to their business. Cross-disciplinary learning isn’t hard, expensive, or time-consuming. Read a book, listen to an audiobook, subscribe to a newsletter in an area you know little about, join Blinkist to have access to thousands of book synopsis (like Clift Notes for adults), sit with an employee and ask them to teach you something—professional or about an interest they have. Learning something new can give you a fresh perspective. Next, try to find correlations in the learning you’re doing. How do these seemingly random lessons fit into what you normally enjoy or pursue? 3. Seek Out Mentorship and Reverse Mentorship While traditional mentorship is valuable, reverse mentorship—where younger or less experienced individuals provide insights to seasoned professionals—can offer new viewpoints on emerging trends, technologies, or even language (ever try to have a casual conversation with a Gen Zer? They use a completely different dictionary). This reciprocal learning can enrich your understanding of your market and customer base. Check with your chamber. They may have a mentorship program or might be able to match you with someone who can expand your understanding in a new area of interest. If you don’t have time to invest in a new mentor/mentee relationship, attend one of the Lunch & Learns in a subject you would never have thought of attending before. Again, look for correlations between what you’ve learned and how you might use it in your business or life. 4. Participate in Community Service or Volunteering Engaging in community service can enhance leadership skills and empathy, which are crucial for effective management. It also allows you to build networks and understand community needs. If you don’t have an interest in a cause, talk to your chamber. They’d be glad to put you to work. 5. Use a Swipe File or mymind Ever stumble across something that interests you, but you don’t have the time to pursue it? Well, that time is now. Take out whatever notes you’ve taken or swipe file you’ve kept and pursue something on your bucket list. If you don’t have a swipe file or bucket list, create one and start adding to it. I use mymind because it keeps a beautiful visual representation of books I’m interested in, website articles I want to read, movies I want to watch, etc. Prior to the app, I was using my notes function on my phone but it’s harder for me to find the snippets I wanted to save on there. (My notes are extensive so I needed a better solution.) If you’re always finding articles on the web that you don’t have time to read, try Pocket to save them for later. Pocket will also make suggestions on content to check out based on your interests. 6. Experiment with Personal Projects Undertaking personal projects unrelated to your business can foster creativity and innovation. These projects allow for risk-taking in a low-stakes environment, encouraging problem-solving and adaptability that can translate back into the business realm. They can also reduce stress, help you meet new people, and teach you the value of patience. Who knows? Maybe you’ll even uncover a new love or revenue stream! ----------------  Christina Metcalf is a writer/ghostwriter who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She loves road trips, hates exclamation points, and is always taking notes on interesting tidbits. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

Self-awareness is key to both personal and professional growth! It helps us accept feedback, improve communication, and enhances team dynamics by fostering trust and collaboration. Without it, we risk creating a toxic work environment that undermines teamwork.

No, this isn’t another article about how you can turn your hobby into a side hustle. But having a hobby can be great for your existing business. It may not feel like you have enough time for a hobby, but here’s why you should prioritize hobby time (or time spent cultivating one). Why You (and Your Business) Need a Hobby Hobbies aren’t time sucks. Having a hobby can significantly enhance your business and your well-being. “Hobbying” does not steal you away from your work. It contributes to it in several ways, including: Enhancing Your Creativity and Innovation Hobbies allow us to play in something we enjoy. They are ideal outlets for creative expression, which can translate into innovative ideas for your business. When you explore activities outside of your work, you can develop new perspectives and solutions that may not arise in a traditional business setting. Increased creativity can lead to unique products or services that differentiate your brand. When you take time for something other than work, your mind relaxes, and you can become better at problem-solving. Relieving Stress and Improving Well-being Hobbies provide a necessary break from the pressures of running a business. They can reduce stress, improve mental health, and increase overall happiness. A balanced mental state enhances decision-making and productivity. The change in focus from business to pleasure helps you unwind and use different parts of your brain. Improving Networking Opportunities Participating in hobbies (and the events surrounding them) can introduce you to new people and potential customers. These social interactions provide valuable networking opportunities, collaborations, and even new business ideas. Building relationships in a relaxed environment can foster trust and loyalty among potential clients. To meet new people, you could take a class in your new hobby, go to a hobby-based meet-up, join a Facebook group around your hobby, or teach a class on your hobby. Developing New Skills Hobbies often require learning new skills, which can benefit your business. You may also learn from other creators on social media and apply some of those ideas to your business’s social media. Additionally, hobbies can improve skills such as time management, organization, and problem-solving, which are crucial for running a successful business. Validating the Market If you consider turning your hobby into a business, it can serve as a form of market validation. If friends and family are interested in purchasing your hobby-related creations, it indicates a potential market demand. This initial interest can provide the confidence needed to take the next steps toward entrepreneurship or launching an additional product or service in your current business. Sometimes a hobby can have a strong tie into your business. For instance, a graphic designer may use their own photography hobby to generate images for clients. Which leads us to… Adding Financial Benefits Transforming a hobby into a business can also lead to financial gains. Many people have successfully monetized their hobbies, creating a profitable income stream while doing something they love. If managed effectively, hobbies can provide financial relief and evolve into a significant income source. Even if you don’t monetize your hobby, it may lend itself to creating a differentiator for you with your existing business. For instance, if you’re a plumber who enjoys painting, you could paint a mural on your van or send thank you cards to clients on one of your watercolor cards. Standing out in the market helps people remember you. You may be thinking this is great, but you don’t have time for anything but your business. We know you’re busy but as we’ve just seen, taking a break is beneficial for your business. Here are a few ways you can find the time for a hobby. You DO Have Time for a Hobby Reclaim your precious moments with these ideas: Think in Weeks, Not Days. Instead of squeezing hobbies into a daily schedule, look at your weekly calendar. Identify a few hours each week when you can dedicate time to something you love. Then schedule them in as a standing appointment. Learn to Say No. If your schedule is overflowing, it's okay to decline additional commitments or delegate tasks. This frees up time for the activities that bring you joy. Understand the difference between being busy and being productive. Prioritize the things in your business that move the dial the most. Re-evaluate Autopilot Mode . We all have moments when we zone out on social media or TV. (Hello, Netflix, my old friend.) Be mindful of how you spend this downtime, and see if you can swap some of it for hobbies. The problem with TV and screen time is that you can spend hours doing those things and still not feel like you’ve had a break. We tend to be unaware of that time. Instead, switch some of it for hobbies. Not only will you feel like you’ve had a break, you’ll get some mental health benefits from it as well. Embrace Micro Breaks. Short breaks during the workday can boost productivity. Your day is likely full of moments when you’re waiting for something—a meeting, an appointment, a call, etc. Use these moments to do something enjoyable, like listening to music or reading during lunch. The key to making this happen is having your hobby/relaxing activity ready to go when you have micro break time. If you don’t have it ready, you’ll likely reach for scrolling through social instead. And that’s not a break. Balancing the zaniness of running a business with a hobby can lead to many benefits for your mental health and your business. Don’t think of a hobby as time away from work. Think of it as a way to investment in your top employee—you. ----------- Christina Metcalf is a writer/ghostwriter who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She loves road trips, hates exclamation points, and she knows her reading hobby makes her a better writer. _______________________________________ Medium: @christinametcalf Facebook: @tellyourstorygetemtalking Instagram: @christinametcalfauthor LinkedIn: @christinagsmith

A recent ruling by U.S. District Judge Ada Brown upheld the legality of non-compete agreements, blocking an FTC rule aimed at banning them. Non-compete agreements prevent employees from working for competitors or starting their own businesses within a specified time and area after leaving a job, designed to protect sensitive business information. FTC sought to ban these agreements in order to promote fair competition and empower employees to seek new job opportunities without fear of legal repercussions. Business groups, including the U.S. Chamber of Commerce, oppose the ban on non-compete agreements, arguing they protect proprietary information, support small businesses' competitiveness, and promote workforce stability by reducing turnover. Small business owners should ensure their non-compete clauses are reasonable and comply with legal standards while also focusing on building a strong company culture to retain talent. 506 words ~ 2 min. read Recently, U.S. District Judge Ada Brown in Dallas blocked a Federal Trade Commission (FTC) rule aimed at banning non-compete agreements that employees typically sign. Judge Brown ruled that the FTC does not have the authority to eliminate practices it considers unfair competition through broad regulations . This decision follows a temporary ban imposed in July while she considered a challenge from the U.S. Chamber of Commerce, who wanted to invalidate the rule entirely. The FTC's regulation was supposed to take effect on September 4. What is a non-compete agreement? Noncompete agreements are contracts that stop employees from working for competing companies or starting their own businesses within a certain time frame and geographic area after leaving their job. These agreements aim to protect sensitive business information and maintain a competitive edge , but they have faced criticism for limiting employee mobility and hindering wage growth. The FTC's Justification for Banning Non-Compete Agreements The Biden administration wanted to ban non-compete agreements as part of its broader effort to promote fair competition and enhance workers' rights in the job market. By restricting these agreements, the administration hoped to empower employees, giving them more freedom to pursue new job opportunities without the fear of legal repercussions from former employer s. Moreover, the administration acknowledged that noncompete clauses can suppress wages and innovation, which may lead to slow economic growth. The goal was to create a more dynamic workforce, fostering competition and allowing workers to fully utilize their skills in a competitive economy. Reasons for Business Groups' Lawsuits Against the Ban Business groups, including the U.S. Chamber of Commerce , pushed back against the ban on non-compete agreements, arguing that these contracts are essential for protecting proprietary information and trade secrets. Many small businesses, which often operate with limited resources, depend on non-compete clauses to maintain their competitive edge and protect their investments in employee training. Additionally, employers argue that these agreements can promote stability in the workforce, preventing employees from leaving at the first offer and allowing companies to build knowledgeable teams without worrying about high turnover. What Small Business Owners & Employers Need to Know This ruling is significant for small business owners and employers. It reaffirms the legality of non-compete agreements, allowing them to enforce contracts that prevent employees from sharing proprietary information or directly competing for a certain time after their departure. However, it’s crucial for business owners to understand the legal details involved. Noncompete clauses need to be reasonable in terms of scope, duration, and geography to be enforceable. Small businesses should also stay informed about changes in workplace policies and ensure their practices comply with both federal and state laws, as regulations can differ greatly across regions. While noncompete agreements can provide some protection, they shouldn’t be the only way to safeguard business interests. Employers should also focus on building a strong company culture and engaging employees to retain talent and reduce turnover. As the legal landscape continues to evolve, staying informed and compliant will be essential for small business owners facing this complex issue. --- The Leavenworth-Lansing Area Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.

Social media is becoming more and more frustrating, right? If you have used it to connect with your audience for ten years or so, you undoubtedly have seen crazy changes in your reach. If you’re new to the social media for business scene, reaching 2% of your audience probably feels pretty normal. But if you’re not reaching your audience, how are they going to know who you are and all the wonderful things your business can bring them? When it comes to building a loyal following, there are several things you can do. Ultimately, reach is still dependent on the platform’s algorithm, but every social media channel claims to respond to value. To reach more people, you need them to see you as providing valuable content they want to interact with. Here’s how you can start doing that. Get Your Business in Good Social Media Shape Before we get into strategy and posting ideas, it’s important to get your social media accounts in good shape. Make sure your profile is complete, up to date, and visually appealing. Use a high-quality profile picture and cover image. If you have a profile you are no longer using, don’t just leave it languishing. Add a few posts to it about where you are posting now. An image post or funny video can help people who find you on one platform, locate you on another. Use analytics tools to understand where you are now. Identify what types of content resonate most with your audience. Check when they are most active. Use that to influence your posting content and scheduling. As you change your posting, track your progress to see what’s working. Finally, keep up with the latest social media best practices and algorithm changes. They are always evolving changing. Now, let’s talk about content. Start with a Strong Content Strategy We all know stories about how a video went viral, but for business you need to develop a strong and consistent strategy that revolves around dependable and valuable content. If something goes viral, awesome. But don’t count on it as part of your content strategy any more than you would see buying a lottery ticket every week as a way to fund retirement. When creating a social media content strategy for business, you want: High-Quality Content. The foundation of your social media presence is compelling and valuable content. Post images, videos (this is a must), and text that resonate with your target audience. Consistency: Develop a content calendar to help plan and schedule your posts. Post regularly to stay top-of-mind with your audience. Consistency is key to becoming top of mind. Sometimes consistency can even trump value in the short term. For instance, there was an author on TikTok who created some of the most boring videos I have ever seen—speaking in a monotone about the details of everything she did every morning. She posted with the regularity that some people reach for their morning coffee. Darn if she didn’t grow a massive following on consistency alone. Every morning, there she was. And in the same way you might find yourself staring out the window in a daze while you make coffee, I watched her videos. Variety: Mix up your content formats to keep things interesting. Try using images, videos, carousels, live streams, stories, and polls. But…keep to your branding so that people will know it’s you immediately. Value: Offer educational, entertaining, or inspirational content that provides value to your followers.  Engage The algorithms base their determination of valuable content on what people are interacting with. That means you must motivate them to go from a passive state of watching (or reading) to an active pursuit of commenting. That’s not always easy, but here are some best practices you can implement: Respond to Comments and Messages as soon as possible. Show you value your commenter’s interaction. When appropriate, ask them questions in the comments. This will help continue the conversation. Speaking of… Ask Questions and Run Polls: Encourage conversations and participation by asking questions and conducting polls. Stickers are an engaging way to do this on Stories. Use Interactive Features: Utilize features like live streams, Stories, and Q&As to connect with your followers in real-time. Facebook, for one, notifies your followers when you go live. Community Building: Foster a sense of community by sharing user-generated content. If someone posts a picture of your products or a review, share it and thank them. Get More Views Again, the algorithm has a lot to do with how many people see your content. Just because you post does not mean it will be seen. Recently, Instagram seems to be showing more content to non-followers than followers. Here are ways you can build on that: Cross-Promotion. Promote your social media accounts on your website, email signature, newsletter, and other marketing materials. Make sure everyone who does business with you (or is researching your business) knows where to find you on social media. Hashtags. Use relevant hashtags to help people discover your content. Research popular and trending hashtags in your industry and community. Speaking of trending, it’s okay to try a little… Bandwagoning. Jumping on the bandwagon (or posting about something that’s trending or using trending music) is a good way to get new eyes on your content. It may feel a little insincere at first and out of line with your business, but if you do it in a fun way, it can show a lighter side of your personality and help people feel more connected to you. Collaborations. Partner with influencers or other businesses in your niche or town to reach a wider audience. Do interviews, videos, social media posting battles, and other collaborations to get attention. Talk to your chamber. They may be able to help introduce you to the perfect business partner. Check out this “ sign war ,” which made it out of the social media trenches and onto a local TV station. Building a loyal following takes time and effort. Be patient, consistent, and focused on providing value to your audience, and you'll see your interactions grow over time. ------------- Christina Metcalf is a writer/ghostwriter who believes in the power of story. She works with small businesses, chambers of commerce, and business professionals who want to make an impression and grow a loyal customer/member base. She loves road trips, hates exclamation points, and is largely disappointed in the ongoing changes to algorithms. _______________________________________ Medium: @christinametcalf