Business Planning
Green IS the Color of Money: How Sustainability Equals Big Wins for Business
Green IS the Color of Money: How Sustainability Equals Big Wins for Business Even with costs escalating, consumers are increasingly making purchasing decisions based on a company’s values. Sustainability and transparency are no longer just buzzwords – they’re key factors influencing brand loyalty and attracting a new generation of eco-conscious customers. According to recent…
Read MoreThe US Federal Government Bans Non-Compete Agreements
The US Federal Government Bans Non-Compete Agreements In April 2024, the FTC banned non-compete agreements, allowing employees more freedom to move between jobs without restrictions on disclosing trade secrets. Non-compete agreements, meant to protect company interests, had been criticized for trapping low-wage workers in stagnant positions, hindering career growth. Despite the ban, exceptions may apply…
Read MoreUnderstanding the Complex Role of HR in Today’s Workplace
Understanding the Complex Role of HR in Today’s Workplace HR officers play a crucial, complex role as guardians of corporate values, mediators between employees and employers, and facilitators of discipline and development. The role of HR goes beyond enforcing policies; it is critical in shaping company culture, promoting diversity, and managing talent to align the…
Read MoreMaximizing Business Success Through Employee Satisfaction Surveys: Strategies for Engaging and Retaining Your Workforce
Maximizing Business Success Through Employee Satisfaction Surveys: Strategies for Engaging and Retaining Your Workforce Employee satisfaction surveys are key to aligning company values with goals, understanding team dynamics, evaluating supervisor performance, and identifying opportunities for training, development, and career advancement. Ensuring anonymity in surveys is vital to encourage honest feedback without fear of retribution, with…
Read MoreIs This What’s Holding Back Your Sales?
Is This What’s Holding Back Your Sales? Ask yourself a simple question—what’s holding your potential customers back from buying from you? You might think cost. Perhaps it’s ease of purchase (online ordering), location, or not knowing about you. But there could be something much easier to fix than cutting your prices, moving, or rebranding/launching…
Read MoreAre You Forgetting the Most Important Part of Hiring?
Are You Forgetting the Most Important Part of Hiring? Hiring is one of the costliest things you do as a business as it can leave you exposed and vulnerable. While a good hire can be a turning point in your business, a bad hire can leave you (and your employees) reeling. That’s why the interview…
Read MoreNavigating the Marketing Maze: A Small Business Guide to Maximizing A Small Marketing Budget
Navigating the Marketing Maze: A Small Business Guide to Maximizing A Small Marketing Budget Set clear marketing goals based on what you aim to achieve, such as boosting website traffic, sales, or social media presence. Capitalize on what makes your small business unique, like being family-owned or sourcing locally, to stand out without a big…
Read MoreNational Invest in Veterans Week 2024
National Invest in Veterans Week 2024 National Invest in Veterans Week runs March 1-7. This week is meant to set a focus on Veteran Entrepreneurs. In this article, we’ve gathered a few resources meant to boost Veterans Entrepreneurship, whether starting or growing a business. Invest in Veterans Week- Starting us off, we have the…
Read MoreLeadership Impact: Navigating Talent Turnover and Fostering a Thriving Company Culture
Leadership Impact: Navigating Talent Turnover and Fostering a Thriving Company Culture Talent turnover leads to significant loss of knowledge and potential, often driven by stressful management. Financially, replacing an employee can cost up to double their salary and trigger a domino effect causing multiple departures. This turnover negatively impacts employee morale and company culture, potentially…
Read MoreIs It Time to Hand Over Your Brand to Your Customers?
Is It Time to Hand Over Your Brand to Your Customers? For years now, marketers have touted word-of-mouth marketing as the most powerful, influential, and effective marketing out there. Business owners heeding this advice have begged, borrowed, and bribed people to review them. But it’s been an uphill battle for most. That’s because when customers…
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