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Inbound or Outbound Marketing: Which one is best for your small business?

Inbound or Outbound Marketing: Which one is best for your small business? Understanding the difference between inbound and outbound marketing is key to crafting effective strategies. Inbound marketing attracts customers through valuable content and SEO, fostering organic reach and engagement. Outbound marketing pushes messages to a broad audience through traditional advertising methods like TV and…

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Sizzling Summer Strategies to Boost Sales

Sizzling Summer Strategies to Boost Sales Whew! Can you feel it? The unofficial start of summer is here.   Summer is a season of change for many small businesses. School’s out, vacations are in, and customer behavior shifts as people embrace the warmer weather and longer days. For some businesses, it’s a time of enormous…

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5 Emails that Will Grow Your Business

5 Emails that Will Grow Your Business Implementing a lead magnet on your website is crucial for capturing the email addresses of interested visitors, offering them a valuable resource in exchange An effective email campaign is essential for building trust with potential customers, utilizing a series of welcoming messages to make a memorable impression. Various…

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10 Innovative (and Cost-Free) Strategies to Grow Your Small Business

10 Innovative (and Cost-Free) Strategies to Grow Your Small Business everage word of mouth by encouraging satisfied customers to share their experiences and offer referral incentives. Form strategic partnerships with businesses that align with your values for mutual growth and community building. Share your unique business story at local events and on your website to…

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Providing a Better Customer Experience with AI (seriously!)

Providing a Better Customer Experience with AI (seriously!) The business landscape is noisy and crowded for most of us. But keeping your customers happy and engaged is crucial to your success and their return. Artificial intelligence (AI) offers a powerful toolkit to elevate your customer experience in ways you might not have thought of. And…

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Main Street Is Changing: What the Remote Work Trend Means for Your Small Business

Main Street Is Changing: What the Remote Work Trend Means for Your Small Business Do you work from home, or do you have a brick-and-mortar business? While COVID taught us about the convenience of working from home (who can give up a one-minute commute?), it’s been the inflated economy and increase in costs that have…

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Is This What’s Holding Back Your Sales?

Is This What’s Holding Back Your Sales? Ask yourself a simple question—what’s holding your potential customers back from buying from you?   You might think cost. Perhaps it’s ease of purchase (online ordering), location, or not knowing about you. But there could be something much easier to fix than cutting your prices, moving, or rebranding/launching…

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Navigating the Marketing Maze: A Small Business Guide to Maximizing A Small Marketing Budget

Navigating the Marketing Maze: A Small Business Guide to Maximizing A Small Marketing Budget Set clear marketing goals based on what you aim to achieve, such as boosting website traffic, sales, or social media presence. Capitalize on what makes your small business unique, like being family-owned or sourcing locally, to stand out without a big…

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International Women’s Day

International Women’s Day March 8 2024- International Women’s Day. We are here to support Women-Owned Businesses! If you’re looking to start or grow your business, we’ve got a few resources listed for you. Resources: Academy for Women Entrepreneurs- A program of the Bureau of Educational and Cultural Affairs to promote women’s economic opportunities. Empowering Women’s…

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National Invest in Veterans Week 2024

National Invest in Veterans Week 2024 National Invest in Veterans Week runs March 1-7. This week is meant to set a focus on Veteran Entrepreneurs. In this article, we’ve gathered a few resources meant to boost Veterans Entrepreneurship, whether starting or growing a business.   Invest in Veterans Week- Starting us off, we have the…

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