Marketing
Fire Up Your Email Marketing with These Action-Driving Subject Lines
Fire Up Your Email Marketing with These Action-Driving Subject Lines As a business owner, you are well-served by collecting emails and running an email marketing campaign if for no other reason than to remain top-of-mind with your customers. When they’re getting emails from you with exciting news and great deals (who couldn’t use those these…
Read More9 Essential Retail Marketing Strategies for 2024
9 Essential Retail Marketing Strategies for 2024 Optimize your online presence with accurate, up-to-date information and a Google Business Profile. Employ strategic sales and loss leaders to drive foot traffic and highlight product range. Create captivating window displays and offer a digitally curated catalog for broader inventory access and to support customers who want to…
Read More25 Ways to Grow Your Email List
25 Ways to Grow Your Email List If you want to remain top-of-mind with your customers (as well as nurture people who are interested in your business, but not yet buying from you), you need to be able to stay in touch. While social media may seem like a good first step, you’re limited in…
Read MoreIs This What’s Holding Back Your Sales?
Is This What’s Holding Back Your Sales? Ask yourself a simple question—what’s holding your potential customers back from buying from you? You might think cost. Perhaps it’s ease of purchase (online ordering), location, or not knowing about you. But there could be something much easier to fix than cutting your prices, moving, or rebranding/launching…
Read MoreNavigating the Marketing Maze: A Small Business Guide to Maximizing A Small Marketing Budget
Navigating the Marketing Maze: A Small Business Guide to Maximizing A Small Marketing Budget Set clear marketing goals based on what you aim to achieve, such as boosting website traffic, sales, or social media presence. Capitalize on what makes your small business unique, like being family-owned or sourcing locally, to stand out without a big…
Read More5 Key Connections Every Leader Must Have in Their Professional Network
5 Key Connections Every Leader Must Have in Their Professional Network Cultivating strategic connections is crucial for leadership success, like a chessboard where every piece is key. Engaging with industry insiders provides insights and competitive edge. Mentors offer personalized advice to navigate leadership challenges. Collaborating with innovators sparks new strategies, keeping leadership forward-thinking. Connectors open…
Read MoreIs It Time to Hand Over Your Brand to Your Customers?
Is It Time to Hand Over Your Brand to Your Customers? For years now, marketers have touted word-of-mouth marketing as the most powerful, influential, and effective marketing out there. Business owners heeding this advice have begged, borrowed, and bribed people to review them. But it’s been an uphill battle for most. That’s because when customers…
Read MoreNetworking 101
Networking 101 It’s International Networking Week! If you’re the sort of person for whom small talk doesn’t come easily, you might share my initial reaction when I found out this existed- “How can I skip this?” Making small talk with people I only vaguely know is not my preferred way to spend time. And I…
Read MoreShould You Add ‘Near Me’ to Your Business Name? Get the Lowdown on Google Search Rankings
Should You Add ‘Near Me’ to Your Business Name? Get the Lowdown on Google Search Rankings Adding ‘near me’ to a business name does not guarantee improved search rankings Google Business Profile is crucial for improving local search rankings Factors like relevance, distance, and prominence influence how businesses rank in local search results Building a strong…
Read MoreThink “Chamber”.
Think “Chamber”. Ever thought “Wouldn’t it be great to have a listing of local businesses?” The Chamber has it. Ever thought, “Is there anything happening in our area this weekend?” The Chamber has it. Looking for a list of references for starting, developing, or growing your business? The Chamber has it. Needing to give your…
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