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Feeling Stuck? Try These Content Ideas for Small Businesses.

Feeling Stuck? Try These Content Ideas for Small Businesses. Content helps you connect, right? It gives insights into your business, your personality, and your culture. But boy, can it be draining. And as awesome as AI is there are only so many times you can ask it for blog ideas for the exact same audience…

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Digital Etiquette Tips

Digital Etiquette Tips Internetting ain’t easy. There are all sorts of digital quagmires we get ourselves into putting words onto a screen and hitting send or post. It’s a tricky time navigating communication across the digital world. Since Emily Post is busy sorting out which fork goes where, it’s time we turn to her predecessor…

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15+ Creative Partnership Ideas to Boost Customer Engagement and Sales

15+ Creative Partnership Ideas to Boost Customer Engagement and Sales In my town, businesses of all types and industries are getting into the event business. They’re offering how-to demos, social gatherings, night outs, and a lot more. Best of all, they’re collaborating with some unlikely partners.   Using a similar type of collaboration can help…

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Create a Loyal Following with a Facebook Group for Your Business

Create a Loyal Following with a Facebook Group for Your Business Beginning marketers often think a Facebook group is an ideal way to bring their target market together. And while we’re not discounting the truth behind that, most novice businesses make a critical mistake when creating a Facebook group for the first time.   Their…

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Inbound or Outbound Marketing: Which one is best for your small business?

Inbound or Outbound Marketing: Which one is best for your small business? Understanding the difference between inbound and outbound marketing is key to crafting effective strategies. Inbound marketing attracts customers through valuable content and SEO, fostering organic reach and engagement. Outbound marketing pushes messages to a broad audience through traditional advertising methods like TV and…

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The Power of Behind-the-Scenes Videos: Boosting Your Brand and Sales

The Power of Behind-the-Scenes Videos: Boosting Your Brand and Sales Behind-the-scenes videos (BTS) provide authenticity and transparency, boosting brand exposure and emotional connection with the audience. Sharing exclusive, behind-the-scenes content can increase social media following and visibility through engaging, shareable videos. BTS content builds trust with consumers by humanizing the brand and showcasing the passion…

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Sizzling Summer Strategies to Boost Sales

Sizzling Summer Strategies to Boost Sales Whew! Can you feel it? The unofficial start of summer is here.   Summer is a season of change for many small businesses. School’s out, vacations are in, and customer behavior shifts as people embrace the warmer weather and longer days. For some businesses, it’s a time of enormous…

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5 Emails that Will Grow Your Business

5 Emails that Will Grow Your Business Implementing a lead magnet on your website is crucial for capturing the email addresses of interested visitors, offering them a valuable resource in exchange An effective email campaign is essential for building trust with potential customers, utilizing a series of welcoming messages to make a memorable impression. Various…

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Are You Selling What Your Customers Need?

Are You Selling What Your Customers Need? This is not a comment on the actual item or service you sell but in how you present it. If you’re not using your audience’s language and talking to a need they’ve identified, you’re fighting a marketing battle, and you need to change that today. Here’s why:  …

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10 Innovative (and Cost-Free) Strategies to Grow Your Small Business

10 Innovative (and Cost-Free) Strategies to Grow Your Small Business everage word of mouth by encouraging satisfied customers to share their experiences and offer referral incentives. Form strategic partnerships with businesses that align with your values for mutual growth and community building. Share your unique business story at local events and on your website to…

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