Marketing
Harnessing the Fear of Missing Out During Small Business Season
Harnessing the Fear of Missing Out During Small Business Season Years ago, when Black Friday was one day and not six weeks long, I suffered from fear of missing out (FOMO) when it came to bargains. I felt (which was indeed the marketer’s goal) that I had to buy at that moment or risk being…
Read More5 Content Marketing Strategies for Small Business OwnersÂ
5 Content Marketing Strategies for Small Business Owners Small businesses can benefit from content marketing as a way to attract and engage customers. Define your ideal customer’s needs, motivations, and behavior patterns to tailor content. Create content that provides solutions to problems and helps achieve goals. Incorporate a call-to-action into your content, such as lead…
Read MoreSocial Media Essentials: How to Start Promoting Your Business
Social Media Essentials: How to Start Promoting Your Business 491 Words. Social media has become an essential tool for businesses to connect with their customers and promote their products or services. Just take a look at the Google Survey data gathered here, social media has become part of the consumer experience. If you’re just…
Read MoreHow to Embrace More Than Just Christmas in Your Business
How to Embrace More Than Just Christmas in Your Business The holiday season is a time of joy, celebration, and increased consumer spending.  For small businesses, this time offers a tremendous opportunity to maximize sales and connect with customers on a deeper level. But if you think of the holiday season as just Thanksgiving and Christmas,…
Read MoreBoost Your Business: 3 Powerful Marketing Strategies for Small Business
Boost Your Business: 3 Powerful Marketing Strategies for Small Business Understand Your Customer: To develop an effective marketing plan, it’s essential to understand your target audience. Market research tools can provide valuable insights into customer behaviors and preferences, enabling you to tailor your messaging and offerings accordingly. Collaborate with Other Businesses: Partnering with businesses that…
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