Marketing
Think “Chamber”.
Think “Chamber”. Ever thought “Wouldn’t it be great to have a listing of local businesses?” The Chamber has it. Ever thought, “Is there anything happening in our area this weekend?” The Chamber has it. Looking for a list of references for starting, developing, or growing your business? The Chamber has it. Needing to give your…
Read MoreTurning Gift Returns and Exchanges into Business Opportunities
Turning Gift Returns and Exchanges into Business Opportunities You hate to see it coming—a customer with your bag in hand. You know where that’s headed. No matter how helpful you were or how great your products are, the holiday season isn’t a holiday without a wave of gift returns and exchanges. While it’s easy to…
Read MoreChamber Year in Review: 2023
Chamber Year in Review: 2023 We’ve done quite a bit over the past twelve months- thank you members! Take a look at our Top Hits and see where we’ve been: Member directory hits grew to match pre-covid numbers, and member link-outs have surpassed all years since the website started (2015). ‘Hits’ refers to the number…
Read MoreMaximizing Momentum From Small Business Season
Maximizing Momentum From Small Business Season Movie franchises, sequels, and prequels are all the rage in Hollywood these days—and for good reason. They make money. They’re a known commodity. If you’re an entrepreneur who’s thinking about launching a second business, a spin-off can be wildly popular. Before you decide to go after a brand-new market,…
Read More9 Tips for Creating an Instagrammable Small Business Season
9 Tips for Creating an Instagrammable Small Business Season The holiday season (and Small Business Season!) is upon us! It’s the perfect time to capitalize on the festive spirit to attract customers and boost sales. As a small business you also want to invite people to linger, especially if you’re in retail. According to the…
Read MoreNot a Retail Biz? You Can Still Be a Strong Part of Small Business Season
Not a Retail Biz? You Can Still Be a Strong Part of Small Business Season The holiday season is upon us, and ’tis the season for shopping! As a small business owner, you might think that participating in the “Shop Local” movement or Small Business Season is reserved for retail and restaurant establishments. That’s not…
Read More16 Questions to Use to Prepare for Small Business Season Success
16 Questions to Use to Prepare for Small Business Season Success Do you find yourself wondering how you’re going to compete with larger, national stores with big marketing budgets and attractive loss leaders that bring in a crowd? How will you capture the attention of local shoppers, dinner, or service users? Well, we’re here to…
Read MoreMeeting Customer Needs: Inexpensive Sensory-Friendly Ideas for the Holiday Season
Meeting Customer Needs: Inexpensive Sensory-Friendly Ideas for the Holiday Season The holiday season can be overwhelming with the twinkling lights, music, and crowds under the best of circumstances. For about 16.5% of the US population, overstimulation can be torturous. Over the last decade, sensory-sensitivity condition diagnoses, such as autism, have increased. Inclusion is now a mainstream…
Read More7 Things to Put Your Small Business on the Nice List
7 Things to Put Your Small Business on the Nice List As of this writing, there are about three weeks left in the largest retail spending season of the year. If you own a small business and you want to ensure you bring in the most revenue possible in the next several weeks, there are…
Read MoreHarnessing the Fear of Missing Out During Small Business Season
Harnessing the Fear of Missing Out During Small Business Season Years ago, when Black Friday was one day and not six weeks long, I suffered from fear of missing out (FOMO) when it came to bargains. I felt (which was indeed the marketer’s goal) that I had to buy at that moment or risk being…
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