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Are You Selling What Your Customers Need?

Are You Selling What Your Customers Need? This is not a comment on the actual item or service you sell but in how you present it. If you’re not using your audience’s language and talking to a need they’ve identified, you’re fighting a marketing battle, and you need to change that today. Here’s why:  …

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Fire Up Your Email Marketing with These Action-Driving Subject Lines

Fire Up Your Email Marketing with These Action-Driving Subject Lines As a business owner, you are well-served by collecting emails and running an email marketing campaign if for no other reason than to remain top-of-mind with your customers. When they’re getting emails from you with exciting news and great deals (who couldn’t use those these…

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9 Essential Retail Marketing Strategies for 2024

9 Essential Retail Marketing Strategies for 2024 Optimize your online presence with accurate, up-to-date information and a Google Business Profile. Employ strategic sales and loss leaders to drive foot traffic and highlight product range. Create captivating window displays and offer a digitally curated catalog for broader inventory access and to support customers who want to…

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25 Ways to Grow Your Email List

25 Ways to Grow Your Email List If you want to remain top-of-mind with your customers (as well as nurture people who are interested in your business, but not yet buying from you), you need to be able to stay in touch. While social media may seem like a good first step, you’re limited in…

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Main Street Is Changing: What the Remote Work Trend Means for Your Small Business

Main Street Is Changing: What the Remote Work Trend Means for Your Small Business Do you work from home, or do you have a brick-and-mortar business? While COVID taught us about the convenience of working from home (who can give up a one-minute commute?), it’s been the inflated economy and increase in costs that have…

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Navigating the Marketing Maze: A Small Business Guide to Maximizing A Small Marketing Budget

Navigating the Marketing Maze: A Small Business Guide to Maximizing A Small Marketing Budget Set clear marketing goals based on what you aim to achieve, such as boosting website traffic, sales, or social media presence. Capitalize on what makes your small business unique, like being family-owned or sourcing locally, to stand out without a big…

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Is It Time to Hand Over Your Brand to Your Customers?

Article title on left, the word 'Customers' in red. An outline hand hands over an outline heart with the words "My Brand" in red. Another blue outline hand accepts it. End Description.

Is It Time to Hand Over Your Brand to Your Customers? For years now, marketers have touted word-of-mouth marketing as the most powerful, influential, and effective marketing out there. Business owners heeding this advice have begged, borrowed, and bribed people to review them. But it’s been an uphill battle for most. That’s because when customers…

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The New Tipping Culture and the Effects on Consumer Behavior & Business

Description: Article title. A blue outline jar is held by a blue outline hand. A red coin hovers above the jar. End Description.

The New Tipping Culture and the Effects on Consumer Behavior & Business New tipping culture prompts questions and confusion about gratuity habits. Tipping opportunities have increased, but readiness to tip has decreased. Inflation and confusion contribute to tipping reluctance. Tipping fatigue negatively affects workers who rely on tips. Businesses can address the issue by educating…

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Networking 101

Networking 101 It’s International Networking Week! If you’re the sort of person for whom small talk doesn’t come easily, you might share my initial reaction when I found out this existed- “How can I skip this?” Making small talk with people I only vaguely know is not my preferred way to spend time. And I…

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Should You Add ‘Near Me’ to Your Business Name? Get the Lowdown on Google Search Rankings

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Should You Add ‘Near Me’ to Your Business Name? Get the Lowdown on Google Search Rankings Adding ‘near me’ to a business name does not guarantee improved search rankings Google Business Profile is crucial for improving local search rankings Factors like relevance, distance, and prominence influence how businesses rank in local search results Building a strong…

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