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15+ Questions to Identify Your Ideal Client

15+ Questions to Identify Your Ideal Client If you are in a client services business (especially one where your clients might return over and over), one of the best things you can do to set yourself up for success is to understand who you want to work with and who aligns with your skills and…

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The Power of Behind-the-Scenes Videos: Boosting Your Brand and Sales

The Power of Behind-the-Scenes Videos: Boosting Your Brand and Sales Behind-the-scenes videos (BTS) provide authenticity and transparency, boosting brand exposure and emotional connection with the audience. Sharing exclusive, behind-the-scenes content can increase social media following and visibility through engaging, shareable videos. BTS content builds trust with consumers by humanizing the brand and showcasing the passion…

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Sizzling Summer Strategies to Boost Sales

Sizzling Summer Strategies to Boost Sales Whew! Can you feel it? The unofficial start of summer is here.   Summer is a season of change for many small businesses. School’s out, vacations are in, and customer behavior shifts as people embrace the warmer weather and longer days. For some businesses, it’s a time of enormous…

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