Posts Tagged ‘Business Plans’
Leadership Impact: Navigating Talent Turnover and Fostering a Thriving Company Culture
Leadership Impact: Navigating Talent Turnover and Fostering a Thriving Company Culture Talent turnover leads to significant loss of knowledge and potential, often driven by stressful management. Financially, replacing an employee can cost up to double their salary and trigger a domino effect causing multiple departures. This turnover negatively impacts employee morale and company culture, potentially…
Read MoreIs It Time to Hand Over Your Brand to Your Customers?
Is It Time to Hand Over Your Brand to Your Customers? For years now, marketers have touted word-of-mouth marketing as the most powerful, influential, and effective marketing out there. Business owners heeding this advice have begged, borrowed, and bribed people to review them. But it’s been an uphill battle for most. That’s because when customers…
Read MoreEnsuring Growth of Middle Managers is Crucial for a Flourishing Workplace
Ensuring Growth of Middle Managers is Crucial for a Flourishing Workplace Upskilling middle managers can lead to better productivity and performance. Foster a culture of learning and development through upskilling. Improve decision-making and problem-solving abilities through professional development opportunities. Investing in the growth of middle managers can attract and retain top talent. Keeping pace with industry…
Read MoreShould You Add ‘Near Me’ to Your Business Name? Get the Lowdown on Google Search Rankings
Should You Add ‘Near Me’ to Your Business Name? Get the Lowdown on Google Search Rankings Adding ‘near me’ to a business name does not guarantee improved search rankings Google Business Profile is crucial for improving local search rankings Factors like relevance, distance, and prominence influence how businesses rank in local search results Building a strong…
Read MoreThink “Chamber”.
Think “Chamber”. Ever thought “Wouldn’t it be great to have a listing of local businesses?” The Chamber has it. Ever thought, “Is there anything happening in our area this weekend?” The Chamber has it. Looking for a list of references for starting, developing, or growing your business? The Chamber has it. Needing to give your…
Read MoreMaximizing Momentum From Small Business Season
Maximizing Momentum From Small Business Season Movie franchises, sequels, and prequels are all the rage in Hollywood these days—and for good reason. They make money. They’re a known commodity. If you’re an entrepreneur who’s thinking about launching a second business, a spin-off can be wildly popular. Before you decide to go after a brand-new market,…
Read MoreNot a Retail Biz? You Can Still Be a Strong Part of Small Business Season
Not a Retail Biz? You Can Still Be a Strong Part of Small Business Season The holiday season is upon us, and ’tis the season for shopping! As a small business owner, you might think that participating in the “Shop Local” movement or Small Business Season is reserved for retail and restaurant establishments. That’s not…
Read MoreHarnessing the Fear of Missing Out During Small Business Season
Harnessing the Fear of Missing Out During Small Business Season Years ago, when Black Friday was one day and not six weeks long, I suffered from fear of missing out (FOMO) when it came to bargains. I felt (which was indeed the marketer’s goal) that I had to buy at that moment or risk being…
Read More5 Content Marketing Strategies for Small Business Owners
5 Content Marketing Strategies for Small Business Owners Small businesses can benefit from content marketing as a way to attract and engage customers. Define your ideal customer’s needs, motivations, and behavior patterns to tailor content. Create content that provides solutions to problems and helps achieve goals. Incorporate a call-to-action into your content, such as lead…
Read MoreSocial Media Essentials: How to Start Promoting Your Business
Social Media Essentials: How to Start Promoting Your Business 491 Words. Social media has become an essential tool for businesses to connect with their customers and promote their products or services. Just take a look at the Google Survey data gathered here, social media has become part of the consumer experience. If you’re just…
Read More