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Think “Chamber”.

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Think “Chamber”. Ever thought “Wouldn’t it be great to have a listing of local businesses?” The Chamber has it. Ever thought, “Is there anything happening in our area this weekend?” The Chamber has it. Looking for a list of references for starting, developing, or growing your business? The Chamber has it. Needing to give your…

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Maximizing Momentum From Small Business Season

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Maximizing Momentum From Small Business Season Movie franchises, sequels, and prequels are all the rage in Hollywood these days—and for good reason. They make money. They’re a known commodity. If you’re an entrepreneur who’s thinking about launching a second business, a spin-off can be wildly popular. Before you decide to go after a brand-new market,…

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Not a Retail Biz? You Can Still Be a Strong Part of Small Business Season

Not a Retail Biz? You Can Still Be a Strong Part of Small Business Season The holiday season is upon us, and ’tis the season for shopping! As a small business owner, you might think that participating in the “Shop Local” movement or Small Business Season is reserved for retail and restaurant establishments. That’s not…

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Harnessing the Fear of Missing Out During Small Business Season

Harnessing the Fear of Missing Out During Small Business Season Years ago, when Black Friday was one day and not six weeks long, I suffered from fear of missing out (FOMO) when it came to bargains. I felt (which was indeed the marketer’s goal) that I had to buy at that moment or risk being…

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5 Content Marketing Strategies for Small Business Owners 

5 Content Marketing Strategies for Small Business Owners  Small businesses can benefit from content marketing as a way to attract and engage customers. Define your ideal customer’s needs, motivations, and behavior patterns to tailor content. Create content that provides solutions to problems and helps achieve goals. Incorporate a call-to-action into your content, such as lead…

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Social Media Essentials: How to Start Promoting Your Business

Social Media Essentials: How to Start Promoting Your Business 491 Words.   Social media has become an essential tool for businesses to connect with their customers and promote their products or services. Just take a look at the Google Survey data gathered here, social media has become part of the consumer experience. If you’re just…

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How to Embrace More Than Just Christmas in Your Business

How to Embrace More Than Just Christmas in Your Business The holiday season is a time of joy, celebration, and increased consumer spending.  For small businesses, this time offers a tremendous opportunity to maximize sales and connect with customers on a deeper level. But if you think of the holiday season as just Thanksgiving and Christmas,…

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You and Your Business: Surviving Disaster

You and Your Business: Surviving Disaster Is your business ready for the worst? What are Business Continuity & Disaster Recovery Plans? A Business Continuity Plan (BCP) identifies any risks that can threaten the continued operation of a business. A Disaster Recovery Plan (DRP) is a plan of recovery, a path to get a business back…

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