Posts Tagged ‘Learning’
Harnessing the Fear of Missing Out During Small Business Season
Harnessing the Fear of Missing Out During Small Business Season Years ago, when Black Friday was one day and not six weeks long, I suffered from fear of missing out (FOMO) when it came to bargains. I felt (which was indeed the marketer’s goal) that I had to buy at that moment or risk being…
Read More5 Content Marketing Strategies for Small Business OwnersÂ
5 Content Marketing Strategies for Small Business Owners Small businesses can benefit from content marketing as a way to attract and engage customers. Define your ideal customer’s needs, motivations, and behavior patterns to tailor content. Create content that provides solutions to problems and helps achieve goals. Incorporate a call-to-action into your content, such as lead…
Read MoreUnlocking Reciprocity: How Gratitude Transforms Workplace Culture
Unlocking Reciprocity: How Gratitude Transforms Workplace Culture • According to Benjamin Laker, professor at Henley Business School, organizations that lead with gratitude foster a sense of reciprocity – mutual recognition that promotes a continuous cycle of goodwill and strengthens team cohesion. • Studies show that generosity and reciprocity lead to happier, healthier and more creative…
Read MoreSocial Media Essentials: How to Start Promoting Your Business
Social Media Essentials: How to Start Promoting Your Business 491 Words. Social media has become an essential tool for businesses to connect with their customers and promote their products or services. Just take a look at the Google Survey data gathered here, social media has become part of the consumer experience. If you’re just…
Read MoreYou and Your Business: Surviving Disaster
You and Your Business: Surviving Disaster Is your business ready for the worst? What are Business Continuity & Disaster Recovery Plans? A Business Continuity Plan (BCP) identifies any risks that can threaten the continued operation of a business. A Disaster Recovery Plan (DRP) is a plan of recovery, a path to get a business back…
Read MoreThe Power of ‘I Don’t Know’: Embracing Uncertainty as a Leader
The Power of ‘I Don’t Know’: Embracing Uncertainty as a Leader Leaders who mask their lack of knowledge with jargon and buzzwords can diminish trustworthiness and discourage critical thinking. “I don’t know” is a sign of strength, not weakness, as it offers an opportunity to foster team unity and extend learning. Leaders should model accountability,…
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