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Create a Loyal Following with a Facebook Group for Your Business
Beginning marketers often think a Facebook group is an ideal way to bring their target market together. And while we’re not discounting the truth behind that, most novice businesses make a critical mistake when creating a Facebook group for the first time. Their mistake negatively impacts their ability to engage their target market. And…
How to Establish Credit for Your Small Business
Separate personal and business finances to establish credit, protect personal assets, and ensure tax accuracy. Form an LLC for liability protection and tax benefits, enhancing your business’s credibility. Obtain an EIN and DUNS number for tax purposes, banking, and to build your business credit profile. Open a business bank account and establish credit through timely…
Are You Worried About Inflation?
For the past two years or so, it feels as if economists have been avoiding the words recession and inflation. No one wants to hear those terms. They’ve been pointing to economic equations and data to show we’re not “technically” in a recession because unemployment is low or the inflation rate is lower than it…
Inbound or Outbound Marketing: Which one is best for your small business?
Understanding the difference between inbound and outbound marketing is key to crafting effective strategies. Inbound marketing attracts customers through valuable content and SEO, fostering organic reach and engagement. Outbound marketing pushes messages to a broad audience through traditional advertising methods like TV and print ads. Inbound marketing is more cost-effective, supports long-term growth, and yields…
15+ Questions to Identify Your Ideal Client
If you are in a client services business (especially one where your clients might return over and over), one of the best things you can do to set yourself up for success is to understand who you want to work with and who aligns with your skills and talent. If you’re just starting off,…
The Power of Behind-the-Scenes Videos: Boosting Your Brand and Sales
Behind-the-scenes videos (BTS) provide authenticity and transparency, boosting brand exposure and emotional connection with the audience. Sharing exclusive, behind-the-scenes content can increase social media following and visibility through engaging, shareable videos. BTS content builds trust with consumers by humanizing the brand and showcasing the passion and effort behind operations, leading to higher customer retention and…
Sizzling Summer Strategies to Boost Sales
Whew! Can you feel it? The unofficial start of summer is here. Summer is a season of change for many small businesses. School’s out, vacations are in, and customer behavior shifts as people embrace the warmer weather and longer days. For some businesses, it’s a time of enormous revenue; for others, it can herald…
5 Emails that Will Grow Your Business
Implementing a lead magnet on your website is crucial for capturing the email addresses of interested visitors, offering them a valuable resource in exchange An effective email campaign is essential for building trust with potential customers, utilizing a series of welcoming messages to make a memorable impression. Various types of emails, including introductions, helpful tips,…
Are You Selling What Your Customers Need?
This is not a comment on the actual item or service you sell but in how you present it. If you’re not using your audience’s language and talking to a need they’ve identified, you’re fighting a marketing battle, and you need to change that today. Here’s why: Years ago, I worked with a client…
10 Innovative (and Cost-Free) Strategies to Grow Your Small Business
everage word of mouth by encouraging satisfied customers to share their experiences and offer referral incentives. Form strategic partnerships with businesses that align with your values for mutual growth and community building. Share your unique business story at local events and on your website to connect with your audience and stand out. Start a blog…