Blog
Providing a Better Customer Experience with AI (seriously!)
The business landscape is noisy and crowded for most of us. But keeping your customers happy and engaged is crucial to your success and their return. Artificial intelligence (AI) offers a powerful toolkit to elevate your customer experience in ways you might not have thought of. And it’s not about replacing your employees with robots.…
The Tool Belt Generation: Revitalizing Our Workforce, One Trade at a Time
Gen Z is exploring alternative career paths in trades like construction and mechanics, driven by the rising cost of college education. The Tool Belt Generation is prioritizing practical skills and vocational careers over traditional college degrees, influenced by the tangible outcomes and potential for higher initial pay. The demand for skilled labor is creating opportunities,…
Fire Up Your Email Marketing with These Action-Driving Subject Lines
As a business owner, you are well-served by collecting emails and running an email marketing campaign if for no other reason than to remain top-of-mind with your customers. When they’re getting emails from you with exciting news and great deals (who couldn’t use those these days?) they’ll get used to hearing from you and seeing…
Maximizing Your Influence in the Workplace: Strategies from Communication Expert Matt Abrahams
Enhance workplace influence through effective communication, including engaging storytelling, strategic pauses, and active listening. Boost your value and influence by being reliable, taking on challenging tasks, and becoming the go-to expert in your field. Build a wide network of authentic relationships across the company to gain support and share diverse viewpoints. Maintain a positive and…
Green IS the Color of Money: How Sustainability Equals Big Wins for Business
Even with costs escalating, consumers are increasingly making purchasing decisions based on a company’s values. Sustainability and transparency are no longer just buzzwords – they’re key factors influencing brand loyalty and attracting a new generation of eco-conscious customers. According to recent research, consumers sustainability demands are rising and customers are willing to pay more…
9 Essential Retail Marketing Strategies for 2024
Optimize your online presence with accurate, up-to-date information and a Google Business Profile. Employ strategic sales and loss leaders to drive foot traffic and highlight product range. Create captivating window displays and offer a digitally curated catalog for broader inventory access and to support customers who want to research before they buy. Enhance the shopping…
The US Federal Government Bans Non-Compete Agreements
In April 2024, the FTC banned non-compete agreements, allowing employees more freedom to move between jobs without restrictions on disclosing trade secrets. Non-compete agreements, meant to protect company interests, had been criticized for trapping low-wage workers in stagnant positions, hindering career growth. Despite the ban, exceptions may apply for senior employees with access to sensitive…
Extreme Ownership: How Leaders Can Transform Business Culture with Radical Responsibility
Extreme ownership is a mindset shift that emphasizes complete accountability in leadership, as explained by Jocko Willink, a former Navy SEAL officer. This philosophy leads to enhanced respect and fosters a culture of effective problem-solving and trust within teams. True leaders embrace their failures and successes, fostering an atmosphere of trust, communication, and continuous improvement.…
25 Ways to Grow Your Email List
If you want to remain top-of-mind with your customers (as well as nurture people who are interested in your business, but not yet buying from you), you need to be able to stay in touch. While social media may seem like a good first step, you’re limited in how often your audience sees your posts.…
Understanding the Complex Role of HR in Today’s Workplace
HR officers play a crucial, complex role as guardians of corporate values, mediators between employees and employers, and facilitators of discipline and development. The role of HR goes beyond enforcing policies; it is critical in shaping company culture, promoting diversity, and managing talent to align the workforce with company goals. Successful HR practices balance management’s…