Blog
Social Media Essentials: How to Start Promoting Your Business
491 Words. Social media has become an essential tool for businesses to connect with their customers and promote their products or services. Just take a look at the Google Survey data gathered here, social media has become part of the consumer experience. If you’re just starting out with social media for your business, it…
How to Embrace More Than Just Christmas in Your Business
The holiday season is a time of joy, celebration, and increased consumer spending. For small businesses, this time offers a tremendous opportunity to maximize sales and connect with customers on a deeper level. But if you think of the holiday season as just Thanksgiving and Christmas, you could be missing out. Experts estimate that most…
The Curse of Perfectionism: Why It Hinders Workplace Productivity
Perfectionism can be a hindrance to workplace productivity, as employees who focus too much on making things perfect waste time and miss deadlines. The pursuit of perfection is driven by a fear of failure and can lead to negative personal consequences such as stress, burnout, and sickness. Leaders can help their teams focus on meaningful…
You and Your Business: Surviving Disaster
Is your business ready for the worst? What are Business Continuity & Disaster Recovery Plans? A Business Continuity Plan (BCP) identifies any risks that can threaten the continued operation of a business. A Disaster Recovery Plan (DRP) is a plan of recovery, a path to get a business back to functionality as quickly as possible.…
Boost Your Business: 3 Powerful Marketing Strategies for Small Business
Understand Your Customer: To develop an effective marketing plan, it’s essential to understand your target audience. Market research tools can provide valuable insights into customer behaviors and preferences, enabling you to tailor your messaging and offerings accordingly. Collaborate with Other Businesses: Partnering with businesses that share your values and target audience can help you reach…
The Power of ‘I Don’t Know’: Embracing Uncertainty as a Leader
Leaders who mask their lack of knowledge with jargon and buzzwords can diminish trustworthiness and discourage critical thinking. “I don’t know” is a sign of strength, not weakness, as it offers an opportunity to foster team unity and extend learning. Leaders should model accountability, authenticity, and a commitment to seeking knowledge in order to cultivate…
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